Rajkumar Tennyson’s Post

Brand Management

Brand management

Should the brand manager be the CEO of the brand or the custodian of a brand or mother to a brand that has been assigned !! Since my initial days as brand management professionals I have been told either of these points by my bosses and colleagues Over time with my exposure across hierarchy and organizations I feel that each perspective offers different insights into the responsibilities and approach of a brand manager: Let me try and explain it !! 1. CEO of the Brand: Your main role to ensure that there is a vision for the brand and the strategy of the brand is closely aligned with the overall goal of your organization You can use it in the INTRODUCTION stage of the product 2. Custodian of the Brand: You safeguard and nurture the brand’s image , value and its equity While ensuring the brands communication and activities align with the brand’s identity and resonates with your target audience Focus on the consistency across all touchpoints You can use it in the GROWTH stage of the product 3. Mother to a Brand: Your role evolves into nurturing and protective role You understand brand’s strength and weakness and guide the team for its growth while being deeply invested in the brand's success and well-being. This role comes into effect in MATURITY stage of the product I have learned that it basically depends on the company’s vision for the brand , its size, industry dynamics , the corporate culture and your customers Let me know which role you would like to play !! ........ In this pic I am addressing a team of managers during their pre budget meeting #brand #branding #ceo #ceomindset #marketinghead #marketing

Brand Development

brand development

Brand Strategy

What actully Brand Manager do ? 🤔 Exciting Role Alert: Brand Managers are the heartbeat of any successful company, and here are 6 key duties that make their impact invaluable: 1️⃣ Strategy Crafting : Shaping the brand's long-term vision and short-term goals through insightful planning. 2️⃣ Market Research : Keeping a finger on the pulse of consumer trends and competitor activities to stay ahead. 3️⃣ Campaign Development : Bringing creative ideas to life that resonate with our audience and elevate our brand presence. 4️⃣ Collaboration Champion : Working closely with cross-functional teams to ensure cohesive brand messaging across all channels. 5️⃣ Performance Analysis : Monitoring and analyzing campaign effectiveness to optimize strategies and drive continuous improvement. 6️⃣ Brand Guardian : Safeguarding brand integrity and ensuring consistency in all communications, from print to digital. Ready to dive into a dynamic role where creativity meets strategy? Let's connect and discuss how I can contribute to your team's success! 🚀 #BrandManagement #CareerGrowth #MarketingExcellence

Brand Marketing

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿? 🚀 To climb from Assistant Brand Manager to CMO, you need more than just hard work—you need to master specific success factors at every level. Here’s what you need to focus on at each stage of the brand management journey: 𝟭. 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗔𝗕𝗠): • Turn data into insights. • Take action without waiting for direction. 𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: • Take full ownership of your brand. • Set strategic direction and handle pressure gracefully. 𝟯. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿: • Lead by setting high standards and consistency. • Focus on growing your team’s talent. 𝟰. 𝗩𝗣 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 𝗖𝗠𝗢: • Demonstrate vision and lead through others. • Drive results with people as your greatest asset. 🎯 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: https://lnkd.in/gxUhECiG

What brand managers do is aligned with marketing, product and business development all to curate the brand presence in its market. Brand managers are not to do the daily operations of excutions for Marketing department or even act as account managers. All want to be branded as logos / vissuals / non sense creative copies / and even sales however the customer case and served but less want to be essenced and customer oriented.