Helping Organisations Grow with strategy | Strategy & Marketing Consultant I Founder I Marketing Mentor I Digital Transformation I AI Enthusiast I Digital Health Tech I Pharmaceutical | Trainer | Virtual CMO |
Should the brand manager be the CEO of the brand or the custodian of a brand or mother to a brand that has been assigned !! Since my initial days as brand management professionals I have been told either of these points by my bosses and colleagues Over time with my exposure across hierarchy and organizations I feel that each perspective offers different insights into the responsibilities and approach of a brand manager: Let me try and explain it !! 1. CEO of the Brand: Your main role to ensure that there is a vision for the brand and the strategy of the brand is closely aligned with the overall goal of your organization You can use it in the INTRODUCTION stage of the product 2. Custodian of the Brand: You safeguard and nurture the brand’s image , value and its equity While ensuring the brands communication and activities align with the brand’s identity and resonates with your target audience Focus on the consistency across all touchpoints You can use it in the GROWTH stage of the product 3. Mother to a Brand: Your role evolves into nurturing and protective role You understand brand’s strength and weakness and guide the team for its growth while being deeply invested in the brand's success and well-being. This role comes into effect in MATURITY stage of the product I have learned that it basically depends on the company’s vision for the brand , its size, industry dynamics , the corporate culture and your customers Let me know which role you would like to play !! ........ In this pic I am addressing a team of managers during their pre budget meeting #brand #branding #ceo #ceomindset #marketinghead #marketing
