Rachel Davidson’s Post

Unpopular opinion: Creators want more than PR boxes & gifting. Have you experienced the same? I sat down with Melissa Daniels from Modern Retail to share my insights on how the industry has changed and how strategies that worked a few years ago no longer do today. Read more: https://lnkd.in/eU_3RCYM #influencermarketing #retail #retailmarketing #modernretail

Halloween is a massive opportunity for brands to captivate audiences, boost sales, and drive loyalty—but only if you have the right strategy in place!🕸️ Rewards marketing is the secret weapon your brand needs to create fang-tastic 🧛♀️ campaigns that engage your audience and maximise ROI. Wondering how your brand can leverage rewards to: 👻 Create buzz with Halloween-themed products 👻 Ignite engagement with spooky contests and giveaways 👻 Tap into the spending surge with irresistible incentives 👻 Foster emotional connections with experiential rewards 👇 Click below to read our full blog and get all the tricks and treats! 🍬

Ulta Beauty is making big moves by partnering with Rokt to expand its retail media network to include non-beauty advertisers, tapping into new revenue streams and widening its appeal beyond the beauty industry. Rokt's AI-powered platform transforms advertising into a personalized discovery experience for Ulta shoppers, seamlessly connecting them with relevant products and offers that feel like curated recommendations. This evolution allows brands in categories like wellness and personal care to connect with Ulta’s highly engaged customer base. As the retail media landscape continues to grow, Ulta's innovative approach highlights how retailers can create meaningful, data-driven ad opportunities for brands across industries. This is a strong example of how forward-thinking companies are unlocking new possibilities. Check out the full coverage in Glossy here: https://lnkd.in/e7kmRVSW #RetailMedia #Ulta #Rokt #Innovation

For all my Psych, Neuroscience, other Social Science nerds 📣 . Why are Gen Z the "least loyal" generation? What is driving their change in consumer behavior? And what should brands take away from this?! Tune in to the below panel discussion I had the pleasure of speaking on ⬇

How is it November already?!☃️ Here at the agency, we’ve been busier than ever, rolling out exciting Q4 campaigns with our creators. We’re thrilled to be working with incredible brands like L’Oréal, Emma Sleep, Tatti Lashes, Garnier, Nature Spell, Avon, Coco & Eve, and so many more! With Black Friday and Christmas just around the corner, this is our busiest period on both the Agency and our Creator app. We're ready to tackle the next 2 months and bring some amazing opportunities to our talent✨ If you’re interested in finding out more about joining our Agency or our Creator Platform, drop a comment below❤️ #Q4Campaigns #InfluencerMarketing #BlackFriday #ChristmasCampaigns #CreatorCommunity

It's just 1 month until Christmas, are your ad slots filled as well as your stockings? Nexxen's Christmas insights not only reveal our current gifting behaviour but also how to find the right people at the right time with your digital strategies to reach those likely to spend more! Our study reveals: 🎁 How many people we shop for 💷 How much we're spending this year 🛍 What influences our buying decisions Nexxen are offering not 1, not 2 but 3 unique Christmas audiences ready for activation on your campaigns. Reach out to find out more 🎄

How does your Creative Strategy on Social compare to what your audience loves most? SEPHORA is a massive beauty brand. What are they doing right and what changes should they make fast? We audit to tell: ⚡️What's working best ⚡️What isn't working ⚡️How should they adjust to drive more engagement, audience growth, and sales? Remember that any "strategy" without data, is just an assumption. Creatrix Saas Inc #creativestrategy #datastrategy #contentaudit #sephora #instagram #socialmediamarketing https://lnkd.in/g9q565MM

Weagles Black Friday Offer: Up to 25% OFF! This Black Friday, we’re giving businesses the chance to elevate their marketing game without breaking the bank! With up to 25% off, it’s the perfect time to invest in your brand’s growth. Here’s what’s included in our exclusive offer: 6-Month Social Media Contracts: Transform your online presence with strategy-driven content, audience engagement, and results that matter. Branding Services: Whether you’re launching or rebranding, we’ll craft a unique identity that sets your business apart. At Weagles Marketing, we specialize in: • Creative Campaigns: Designing innovative strategies tailored to your goals. • Social Media Management: From content creation to analytics, we’ve got you covered. • Brand Development: Building memorable brands that resonate with audiences. Don’t miss this limited-time opportunity to make 2024 your best year yet! Book a meeting today and secure up to 25% off! Let’s craft a future where your brand shines brighter than ever. #blackfriday #offer #weagles #marketing #digitalmarketing #socialmedia

📈 The Second Wave of K-Beauty: Insights from Spate Analysis Our latest report, The Second Wave of K-Beauty, dives deep into how digital momentum is reshaping the industry. With data from Spate, a leading trend forecasting agency, we’ve uncovered the social media-driven growth fueling K-Beauty’s rapid rise. TikTok is leading the charge—6 out of the top 10 skincare brands trending on the platform are K-Beauty brands, a testament to its positive impact on this movement. In our report, you’ll discover how TikTok’s influence and the power of influencers are propelling these once lesser-known K-Beauty brands to global audiences, transforming them into must-have names in skincare. ✨ Don’t miss out on these insights! Download the report to see what’s driving K-Beauty’s second wave and how brands can leverage this digital momentum to thrive. #KBeauty #TrendReport #SocialMediaGrowth #TikTokBeauty #IndustryInsights

I was curious to explore the engagement on social media for an iconic Australian fashion brand and what I found was quite unexpected but not surprising. With almost 600k followers on Instagram, they average just 270 likes and 5 comments (mostly emojis) per post. Across other platforms, the results are similar. Interestingly, one of their best-performing posts was when they supported a great cause reinforcing what we know about Gen Z. They value brands that align with their beliefs and stand for something meaningful. So why did I dig into this? I know the importance of community and wanted to understand the real value these platforms bring. Are they driving meaningful interactions and feedback for brands? Or are they just digital storefronts, noticed briefly and then forgotten? Social media isn’t going anywhere anytime soon but I believe its role is evolving. This got me thinking, what if brands shifted their focus from vanity metrics like follower counts to forge deeper, more meaningful engagement? Imagine a space where brands actively listen to their communities, spark genuine conversations and use feedback to shape their collections. We see recently the success of some luxury brands bringing community to the forefront. They are creating authentic connections that resonate beyond the transaction. This is where the power of community comes in. It’s not just about likes or emojis it’s about building dialogue, understanding customer needs, and fostering relationships that go beyond the surface. This approach doesn’t just boost customer loyalty—it can also enhance sustainability. By knowing your customer better, brands can create more informed collections, reducing waste and avoiding unsold inventory. This can feel like a big leap, but imagine using tools like digital fashion and AR/VR to showcase upcoming collections to your most loyal customers (those who generate 80% of your revenue) and see what resonates. It’s all about putting the customer at the centre. What do you think? Would you give your feedback on a new collection coming out if you could? #fashioncommunity #customerexperience #loyalty