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Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads, allowing companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they are browsing. Non-endemic ads are not directly related to the products or services of the host platform, allowing advertisers to reach audiences outside their usual categories. Rokt’s AI-driven system aims to ensure that ads feel less like traditional advertising and more like curated, rewarding experiences for Ulta shoppers, said Laura Cosgrove, vp of retail partnerships at Rokt. #UltaBeauty #Rockt

Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads, allowing companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they are browsing. Non-endemic ads are not directly related to the products or services of the host platform, allowing advertisers to reach audiences outside their usual categories. Rokt’s AI-driven system aims to ensure that ads feel less like traditional advertising and more like curated, rewarding experiences for Ulta shoppers, said Laura Cosgrove, vp of retail partnerships at Rokt.

Social Shopping? Offer Limited-Edition Products In A Livestream To capitalize on #socialshopping during the holiday season, host live-streamed shopping events on platforms like #Instagram or #TikTok. These events showcase products, engage viewers in real-time, and offer exclusive discounts or limited-edition items. This strategy works well for businesses selling visually appealing products like #fashion, #beauty, or home goods. https://lnkd.in/gsCwxhWe #socialmedia #livestream #ecommerce #communications #marketing Forbes Forbes Agency Council PRecious Communications Robin Chang Aaron Chan Jacq C Shazilla Ong Joey Gan Paolo Alba Mya Kay

In an interesting move of expanding its retail media network, Ulta Beauty welcomes non-beauty advertisers, too. As retail media networks are forecasted to reach $166 billion in value by 2025, making up 20% of digital ad spending in 2024, let's discuss why this move by Ulta Beauty matters. ✅ Expansion with AI-Driven Non-Endemic Ads: Ulta Beauty partnered with Rokt to introduce AI-powered non-endemic ads, allowing non-beauty brands like Hulu and PayPal to advertise to Ulta’s 44 million loyalty members. The #AI curates ad content to be relevant to shoppers, enhancing their experience. ✅ Strong Growth in UB Media: Since launching UB Media in 2022, Ulta has signed 300 brand partners, achieving a 35% annual increase in brand investment. Ad placements span digital and in-store channels, including Ulta’s website, app, and streaming platforms. ✅ Data-Driven Personalization: Rokt's AI can choose not to show ads if it's more valuable to promote Ulta’s own initiatives, like app installations or loyalty program sign-ups, prioritizing the customer’s likelihood to engage. ✅ Long-Term Strategy: Ulta is focusing on loyalty expansion, personalized promotions, and appealing to new demographics, including men, #GenZ, #GenAlpha, and a growing Hispanic audience. Despite growth in brand partnerships, Ulta has faced revenue challenges this year, adjusting its sales outlook due to slower-than-expected performance. CEO Dave Kimbell noted unpredictable consumer behavior and intensified competition, especially in prestige beauty. 🔗 Read more in Glossy: link in comments. 🔗 Check out our recap of how to maximize ROI with retail media networks: link in comments. #RMN #RetailMediaNetworks #RetailMedia #DigitalAdvertising #Retail #RetailTech

Ready to boost your holiday sales? Host a livestream shopping event on Instagram or TikTok and offer exclusive, limited-edition products to your audience. A strategy that is perfect for brands in fashion, beauty, and home goods. Want to learn more? Get in touch and let's discuss how to implement this strategy for your business. #WeBePRecious #ThrivingAtPRecious #socialmedia #socialshopping #tiktoklive #instagramlive Robin Chang Aaron Chan Jacq C Samantha Seet

Forget Loyalty Programs! Personalized Promotions are the New Kings of Customer Engagement In 2024, it's all about instant gratification and personalized experiences. People want what they want, and they want it NOW. So, how can brands keep up? The answer: Strategic, personalized promotions. Gone are the days of generic discounts. Today's savvy consumers crave targeted offers that pique their interest and speak directly to their needs. Look at fashion giant SHEIN. They've leveraged AI and data to become a powerhouse by offering: Flash sales and exclusive discounts that create a sense of urgency Personalized recommendations based on browsing history (because who wants to sift through everything?) Tiered incentives that reward bigger spenders with even better deals Strategic influencer partnerships with relevant micro-influencers to reach the right audience Gamified experiences like daily check-ins to keep users engaged and coming back for more By combining these tactics, SHEIN keeps their customers coming back for more. Imagine what personalized promotions could do for YOUR brand! Struggling to keep your customers engaged? Personalized promotions might be the answer! Let's connect and discuss how to create a winning strategy for your Brand #personalizedmarketing #customerengagement #promotionstrategy #AImarketing #growyourbusiness  

Unpopular opinion: Creators want more than PR boxes & gifting. Have you experienced the same? I sat down with Melissa Daniels from Modern Retail to share my insights on how the industry has changed and how strategies that worked a few years ago no longer do today. Read more: https://lnkd.in/eU_3RCYM #influencermarketing #retail #retailmarketing #modernretail

#RetailMedia. It's so hot right now. The #instore #marketing (and #selling) opportunity is big. Really big. Your ability to #personalize messages to #shoppers keeps improving - both in #targeting and #privacy for consumers. #Media dollars are (already have) shifted to #retailmedia. PM me to discuss how to improve your retail media network. I love talking about this.

🚀 Are You Missing Out on a Game-Changing Revenue Opportunity? 🚀 I recently visited a leading global beauty retailer as I needed to shop for makeup and self care products, and I was struck by a stark reality: despite carrying over 400 + brands, they only had one in-store screen. 🤯 With so many products and brands competing for attention, how are they differentiating themselves and guiding consumers to make informed choices? If your store isn't equipped with digital screens or isn’t leveraging them for programmatic advertising, you might be missing out on a huge opportunity. 🌟 Why aren’t you using this powerful solution to influence shopper behavior, showcase your products, and boost your revenue? Retail Media Networks (RMNs) are a game changer, and having the right digital signage platform can make all the difference. Here’s a few pointers on how Broadsign can help: 🔹 Unlock new revenue and enhance shopper satisfaction with contextual in-store ads. Use digital screens to inspire shoppers and increase cart sizes. 🔹 Deliver engaging in-store experiences by influencing shopper behavior with timely messages, integrating online and in-store media, and dynamically promoting slow-moving inventory. 🔹 Monetize your digital screens by attracting CPG brands eager to reach shoppers inside your store, turning your screens into a new revenue stream. 🔹 Provide dynamic promotions based on real-time product movement by integrating with your stocking solutions, POS data, and loyalty programs. 🔹 Deliver the best content for every aisle and every moment with our intelligent content system, minimizing the need for constant updates. 🔹 Maximize media relevance by sharing first-party ad inventory data with advertisers to ensure accurate categorization and pricing. 🔹 Create a unified shopping experience by highlighting in-store products as dynamically as you do online. Don’t let your store fall behind. Let’s transform your retail media strategy and make every screen count! 💼✨ For more information on our solutions or to read the latest ebook on "How to increase revenue with contextual in-store media"please message me directly, I'll be happy to help! #RetailMediaNetworks #DigitalSignage #Broadsign #RetailMarketing #ProgrammaticAdvertising #InStoreExperience #RevenueGrowth #OOH #RetailMedia

- Pop-ups are projected to exceed $95B by 2025. - But not all pop-ups are created equal - The winners are the ones that mix creative and bold ideas with actionable results: CRM integration for recruitment and data, extension into retail, and content strategy to scale visibility and engagement beyond influencer strategy. - It's by leveraging emotion into action that brands win the experiential play. https://lnkd.in/eVHHCn3E