Katerina Ali

🎙 PSA announcement regarding pop ups… Can you please wait for your page to fully load before serving customers a pop up. When you click an Instagram ad for most fashion brands in Australia you are served a pop up to collect your email before the page has even fully loaded! ❓ As a new customer I am not sure I like your brand yet, can you give me a few seconds please before with frustration I have to find the tiny x to continue browsing. 💸 I know email is so important for cart abandonment and retention but you are leaving money on the table if you serve the pop up before the page has even properly loaded. Had the pop up been served once I had browsed the page I would have been more willing to share my details. However, since I closed it immediately, I am not going to scroll down to the bottom of your site on my own accord to provide it to you. 🙏 TIA from your target customer. Does this grate on you too when shopping online?

69

25 Comments

🌱 Positive News out of Australia for your Monday morning read. We will be including this in the Insights category we're introducing in PLEB Magazine... Short, bite-sized chunks of Positive news across all the industries we talk about on PLEB. It's not only about Fashion... It's about art, creativity, culture, doing good, being good and nurturing what makes us human while (trying very hard) to make sure we step lightly on the earth... What other stories are out there that we should include in our Insights? Drop your suggestions in the comments, or send them to me in DM... I think what we need is more sharing of ideas and knowledge... Have a great week ahead. #insights #knowldegsharing #news

7

4 Comments

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐚𝐧𝐭, 𝐚𝐧𝐝 𝐰𝐡𝐲? Anastasia Lloyd-wallis, our COO & Head of Insights, can tell you. Anastasia's deep understanding of customer needs is evidenced by high-performing retailers who proudly display their double-digit growth and increased Australian market penetration. Click the link in the comments to read more about Canadian jewellery brand Mejuri's growth trajectory and their DTC-turned-physical-store strategy. At Retail Doctor Group, we understand your core market, their subconscious drivers and what your brand really means to your consumers. Importantly we help you leverage these customer insights to enhance your strategic positioning and deploy actionable improvements in your retail environment. Our proprietary Limbic Insights™ methodology leverages the latest research on emotionally-driven consumer decision-making, enabling our clients to create actionable competitive advantages for their stores, websites, brands, and shopping centre strategies. Clients that take advantage of our retail consumer insight programs have seen a 20% increase in brand awareness and up to 75% increase in brand preference. This is the missing link between understanding the real drivers of consumer behaviours, strategic branding and operational implications at the point of sale. For more information on how to leverage NeuroRetail powered by Limbic Insights™, contact Anastasia Lloyd-wallis today. ☎ +61 2 9460 2882 ✉ [email protected] 🌐 retaildoctor.com.au Brian Walker Mejuri Noura Sakkijha The Australian Retail Doctor Group #AustralianBusiness #AustralianRetail #AustralianTrends #BusinessAgility #BusinessGrowth #BusinessPerformance #CEOCommunity #ConsumerInsights #CustomerExperience #DataDrivenRetail #DigitalTransformation #FitForBusiness #FutureOfRetail #FutureRetail #GrowYourBusiness #Innovation #Insights #Jewelry #Jewellery #LimbicInsights #MarketAdaptability #MarketResearch #Mejuri #OmniChannelRetail #Retail #RetailAnalytics #RetailCEO #RetailDoctorGroup #RetailExcellence #RetailInnovation #RetailLeadership #RetailManagement #RetailStrategy #RetailSuccess #RetailTech #RetailTechnology #RetailTransformation #RetailTrends #SmartRetail #SustainableRetail #Trending #Trends

1

2 Comments

Designers looking to add circular design strategies from the get-go can pick up lots of ideas is this excellent piece by Fibre2Fashion Adding onto this article is the smart tech breakthroughs coming as brands use DPPs, especially in the EU who lead the world in requiring brands to add DPPs to show #ESPR compliance. CIRPASS-2 - Digital Product Passport which creates circular pathways. Smart brands can add a washable #RFIDthread DPP that not only collects a brands #circulardesign strategies to report but acts as an actual Passport so each time the products life is extended by repair, resell, rent, redesign etc Brands use this realtime data to also report EPR, work with R-cycles to increase ROI plus help add the landfill lost revenue back into local economies. It really opens up a whole new way of thinking by adding the “economy to circularity”. Any size brands both in and outside the EU can work with the Global Circular Network by joining our 100 Million Threads Project to add DPPs to products. “Customisation is more than just a trend; it represents a major shift in the fashion industry that will continue to evolve. As technology advances, customisation will become more diverse and sophisticated. For example, brands may use customisation to support sustainability by offering eco-friendly materials, zero-waste designs, and repair services. Customers who prioritise sustainability may be willing to pay more for these options.” Visit globalcircularnetwork.com and DM to request the Introduction #circulareconomy #circulardesign #rfid #digitalpassport #cirpass #resourcerecovery

9

The job market in the USA and Europe is all about it Web3, blockchain, AI and crypto. In NZ it feels like there is almost zero interest in this exploding market. Will NZ be left behind here? Why aren’t any companies here investing where the rest of the world is? Futureverse is one of the few companies based in NZ building in this space and they’re already a unicorn. But hardly anyone here knows they exist. This doesn’t bode well.

10

9 Comments

Finally gotten around to writing another article for @smashingmag. This one looks at how we need to optimize content and functionality that we launch, not just move onto the next feature. - https://lnkd.in/gGjm6qak

3

We cracked the algorithm for DISSH. They have grown 7X in the last 2 years. Here’s how we did it 👇 TL;DR 1. Channels 2. Locations 3. Creators 4. Diversification DISSH is a successful fashion brand in Australia that has been looking to go global. To take the bones of that success and turn it international we based their marketing around 5 things. 1. Channel Fashion trends start on TikTok, and bleed to Instagram. Any spend on other channels would have brought marginal results at best. We went to where fashion is, and we doubled down there. 2. Locations When starting the US entry we wanted a ripple effect. We wanted our ads to start trends that would move to the rest of the country. So we focused on the cities that lead the country in fashion: NY, LA, MIA. It would have been easier to make a splash in smaller, more central cities. But the splash wouldn’t have rippled to the more fashion-centered cities. We started at the top. 3. Creators Getting US creators to post with DISSH’s hashtags was essential. The right partnerships were key. And now #DisshHaul has 19.5 million views and #DisshTryOn has six million. The right creators make all the difference. 4. Diversification Paid media is the backbone of the expansion. But it can’t be the only thing. PR, media, influencer, and in-person activations were critical. This helps create a broader brand identity that will provide staying power. DISSH is an incredible brand that is going to take the US by storm. We are grateful to keep playing our part in their growth!

208

6 Comments

With a new financial year upon us, the Australian fashion market is expected to experience both growth and challenges in response to recent economic, social and political change. With McKinsey & Company projecting a 2 - 4% top-line growth rate in 2024, we wanted to 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐟𝐚𝐜𝐭𝐨𝐫𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐠𝐨𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐲𝐞𝐚𝐫. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: According to the The Business of Fashion, more than 50% of fashion executives plan to raise prices in response to such political and economic uncertainty. McKinsey & Company found that 62% of fashion executives cited geopolitical instability as one of the top factors that could impact growth, followed by economic volatility at 55%. 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬: The current environmental conditions pose a significant threat to the fashion industry in 2024 and beyond. CNN reported that extreme weather events could affect four of the world’s top garment-producing countries, putting over $65 billion in apparel exports at risk by 2030. The environmental toll of fashion - which is responsible for 10% of total greenhouse gas emissions (European Environment Agency) - is also prompting a shift in consumer attitudes. Consumers are becoming more eco-conscious, driving demand for sustainable options and eco-friendly practices by both small and name brands. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: With Backlinko estimating that nearly 5.2 billion people actively use social media, brands are increasingly utilising such tools to expand their reach and attract new customers. A significant factor in the rise of social media adoption is that it enables companies to track trends in real-time, allowing for more consumer-centric business strategies. Whilst the fashion industry is experiencing rapid change in the face of shifting consumer attitudes and spending patterns, it is ripe with innovation, ingenuity and creativity. DAPPA is one such company which is embracing change and is set to revolutionise the way you shop for clothes. Curious? Signup to our waitlist at dappa.fashion and be among the first to experience this new and exciting technological development ! #technology #innovation #start-up #creativity #sustainability

28

As premium womenswear exhibition Scoop International Fashion Shows celebrates 13 years on the fashion trade show scene, founder and managing director Karen Radley shares her most treasured retail memories as well as advice on how fashion businesses can stay relevant in today's fast-moving market. Subscribe to read more from the interview below. #Scoop #tradeshow #MyFashionLife #womenswear #fashionnews

2

🚀 FINAL End of Financial Year Alert! 🚀 Four days to go on our LinkedIn special! 🎉 As we wrap up the Australian financial year, we're offering an exclusive LinkedIn 20% discount on all new website projects! If you've been thinking about a fresh, new online WordPress presence, then now's the perfect time to make it happen. Catch this wave before the offer ends. 📆👇 https://lnkd.in/gEie6e4N #BusinessGrowth  #startup #marketing #smes #wordpress

2

This does seem like depressing news. We've reached the bottom by being number 1. But maybe this is the push we need now to turn things around. There are some great ways to change how we approach fashion in this article: - A French-style fast fashion tax; - Banning the export of textile waste within five years; - Government-funded discounts for people who get old garments repaired; - Federal investment to develop an Australian circular textiles industry; - Greater support for community op shops and recycling initiatives. Plus more and more people are buying secondhand. Keep telling the world you're secondhand proud and keep shopping #secondhandfirst https://lnkd.in/giqC99Zh

1

1 Comment

As we wrap an insightful few days at DMEXCO, I wanted to share some of the highlights from @Brendon Kraham‘s keynote on ‘The Future of Search and Ads with AI’. AI is changing how users search for information online — and marketers' ability to meet customers with Google Ads no matter where they are in their customer journey. We announced some exciting AI-powered ads tools to help you put the best AI to work for your best ROI, with you in the driver’s seat. Here are some of the highlights: 1️⃣ Google Ads conversational experience has already helped hundreds of thousands of businesses effortlessly build high-performing Search campaigns using generative AI — and it’s now expanding to French, German and Spanish. 2️⃣ We are rolling out a much awaited feature: Campaign-level negatives keywords that allows you to exclude certain search queries from PMax. 3️⃣ Generative AI is also making campaigns like PMax even more powerful, by helping you build high-quality assets that drive performance at enormous scale. Our Gen AI creative tools for Demand Gen, PMax, are rolling out in 6 new languages, including German, French, Spanish, Portuguese, Dutch, and Italian. 4️⃣ We also highlighted confidential matching, which uses confidential computing technology to reinforce security and privacy in Google Ads’ solutions while enabling advertisers to reach relevant audiences or measure the effectiveness of their campaigns. #DMEXCO24 #GoogleAI

25

Australia isn't short of fashion talent, yet we’ve unfortunately seen too many iconic brands exit the market, driven by a combination of economic pressures and a lack of adaptation to evolving consumer needs. Customers' wants are shifting faster than ever, brand loyalty is increasingly harder to sustain and yet in many cases, brands aren't keeping up. Retailers must continue to innovate and evolve to meet shifting customer expectations, both in store and online. In challenging times, the customer often holds the key to growth, but delivering what 'worked in the past' isn't cutting it. While there's various ways to engage our customer, one that is overlooked consistently in the Australian fashion retail market is the prioritisation of immersive in-store experiences that foster connection, conversation and as a result, conversion. In a recent article for Vogue Business, I shared my insights alongside Robyn Catinella and Clare Press on how the current economic landscape is shaping the fashion industry in Australia. #FashionRetail #Innovation #CustomerExperience #RetailTrends #AustralianFashion #RetailStrategy #VogueBusiness

32

1 Comment

The truth is out! Designer Brands Cosmetics does rival prestige beauty brands.    News.com.au have reviewed a selection of DB's every day Cult Classic makeup and the verdict is in, "when it comes to affordable beauty brands, Designer Brands is up there." - Marina Tatas, Shopping Writer states.   DB Rivals the premium beauty brands and our products are just as good without the hefty price tag. DB is REAL Designer Cosmetics at REAL people prices, all $25 and under, and Checkout Editor, Melody Teh thinks it's safe to say DB in comparison measures up, "dare I say it, maybe better."   At DB we believe that everyone should have the opportunity to feel beautiful, and quality makeup should be available to anybody and everybody in our community. That is why Designer Brands is loved by the local Australian Community and is the number 1 beauty brand in Community Pharmacy. Real people deserve real skin loving designer products, at real people prices. Take a look at the article: https://lnkd.in/d_cpK4iw

19

2 Comments

✨ We’re excited to announce that Black Pepper Brands, Yarra Trail, and Elka Collective are now live with the DotApparel Markets solution, designed to seamlessly connect Apparel21 with David Jones in a complete drop-shipping integration package. For many retailers, expanding into a marketplace like David Jones is a key opportunity to reach a wider audience. Without the right integration, manually pushing orders into Apparel21 can quickly become a time-consuming task, especially when dealing with multiple orders each day. That’s why we work closely with IPT Systems to get your business EDI-accredited, ensuring smooth, automatic syncs and fully compliant transactions that meet all David Jones marketplace requirements. Here’s what our solution delivers: 🔄 Automatically syncs orders from David Jones into Apparel21 🛍 Creates fully enriched product listings for David Jones 📋 Updates product information, including price markdowns ✅ Syncs fulfilment statuses from Apparel21 to David Jones With DotApparel, you can streamline operations, eliminate the hassle of managing multiple systems, and focus on expanding your business with ease. Ready to integrate with David Jones? Let’s get started: https://lnkd.in/gdZwfUAc

34

1 Comment

"Green bling!" aka greenwashing. 👆 Loved this way of talking about the topic. I had never considered wind turbines and solar panels have been placed in building projects as "green bling" even if they are ineffective from a renewable generation point of view. This makes me quite sad that this is happening. Thanks for the insights Jon Stinson. I really enjoyed the round table discussion facilitated by mustard to celebrate #earthday . We talked about #greenwashing, the biggest challenges SMEs face in being #sustainable, reducing plastics, #supplychain, the cost of sustainability, how do we encourage other business to get to #netzero Dave Madden, Venetia Flint, Vicky Gardner, Jonathan Harris, Eleana Ennes - great to meet you all! 🤝

16

2 Comments

New Zealand Fashion Week Announcement. Due to the economic downturn and pressures on consumer spending which has affected the Fashion industry and its supporters, New Zealand Fashion Week (NZFW) has made the strategic decision to transition the annual event to a biennial schedule and will move Fashion Week from August 2024 to the second half of 2025. We have been greatly heartened by the early commitment from a group of anchor designers and sponsors, in particular our naming rights partner Shark Beauty and Tātaki Auckland Unlimited, media partner NZME, Ngāti Whātua Ōrākei, Millennium Hotels & Resorts, Westfield, Resene, Go Well and Ministry of Social Development. But the reality is that consumer confidence is at an all-time low and the fashion retail industry has been particularly affected by the reduced consumer spending. Although we had a strong cohort of committed designers, we didn’t have enough for a robust weeklong schedule to make the event viable this year. We have listened to the industry, and carefully considered and taken on board the feedback from designers around the country, who tell us they need dedicated time and space to focus on their core retail business. With such strong economic headwinds, it has become clear this year is a time for consolidation. A pause will also allow time for the Wynyard Quarter crossing bridge to be repaired, its continued closure presenting a significant challenge for public attendance and access to the Viaduct Events Centre. While we recognise the excitement there is around NZFW following its triumphant and successful return in 2023, demonstrating its resilience and popular appeal, transitioning to a long-term biennial programme reflects the mindful shift we see within Aotearoa’s fashion industry. Staging the event less frequently is a more strategic allocation of resources and enables the sector in achieving its sustainability goals, an important consideration for designers as well as our own values. We are confident that the revised schedule, delivered with the support of our partners, will work well for the industry and Auckland events calendar. The extended timeframe gives the participants more time to prepare and plan the financial support for presenting their brands and their collections so that we can continue to stage an impactful and innovative, world-class event that is a befitting showcase for our talented industry. We will provide further updates on 2025 dates in coming months, for now we want to give our heartfelt thanks to all those who had been involved in preparing for NZFW 2024 Presented by Shark Beauty and give our ongoing support to the designer community – we stand beside you. - Feroz Ali, owner NZFW.

34

1 Comment

This is one of my favourite ways to illustrate what goes into an online B2B order - and it makes people realise the complexities in getting in right! I’ve been on a mission recently to try and help visualise how B2B eCommerce compares to DTC and placing an order is perhaps the most complicated of all. Adding items to an order is almost the easy part. You then need to think about: ↳ Customisations - does the order need additional configurations adding (e.g. personalisation for clothing), is this on an order-level or line-item level ↳ Sales team - who is actually placing the order, is the end-customer or a sales team facilitating? ↳ Negotiation - is the customer expecting to make edits and/or wanting to get a better price (e.g. for buying in volume) ↳ Shipping - what are the shipping terms based on the size of the order (is it so large that it literally needs to be shipped in a container!) ↳ Purchase orders - does there need to be a PO approval/sign-off before the order can be released ↳ Payment terms - this in itself is a category of complexity on it’s own ↳ Order edits - how does the customer make edits, and when’s the cut-off point And there’s often even more than this to think about. B2B solutions today have their work cut out to crack all of the above - but boy will they solve one of the biggest eCommerce problems out there! ======== 👉 Please share if you found this useful, there's plenty more on out SparkLayer B2B page! #b2becommerce

29

4 Comments