Public Relations Global Network’s Post

Discover how brevity, language, and avoiding overselling can help your business make an impact in Sweden’s communication and business realms. Learn more as Martin Lucander, partner of PRGN partner Aspekta in Sweden, provides a snapshot of his home market and his top tips for success in this #PRGN blog post. Find out more! 🇸🇪 🌍

Did you know that private-public partnerships are a key driver to scale up Local Green Deals? Mayors, policymakers, and business leaders are using this strategy to accelerate the twin transition in Europe. Learn more about the discussions and key conclusions from the #IntelligentCitiesChallenge Conference and Mayors - Business Forum: https://lnkd.in/dsjagGNR We would also like to share a big thank you to the city of Porto, for hosting such a successful event! #SingleMarket

🌐Businesses that do not limit themselves to domestic markets invest in international marketing to maximise the value of their business. An international marketing plan should be an integral part of any business. However, developing an effective foreign marketing plan can be challenging for small and medium-sized businesses. Even large companies can make mistakes when entering new international markets if they lack the knowledge to understand cultural aspects. 📈 Our blog post will break down the key foundations of a successful international marketing strategy. Check here: https://lnkd.in/eswAsk_j #InternationalMarketing #MarketingStrategy #GlobalExpansion #BusinessGrowth #gigCMO #FractionalCMOService #GrowthPlaybook #MarketingLeadership

🌻❗️ your belief will change once you see this !!! Did you know that communication is not just limited to sound? It goes so so very far beyond that! Plants and forests can warn each other by communicating with chemical releases, and comets flying through our universe are also communicators, holding important building blocks for the development of life. The miracles of communication are almost endless! In our business world, CLEAR communication plays also vital role in dealing with clients and investors. If you have a sound business concept and need investment, feel free to send me your company deck. I'll be happy to review it, and we can take it step by step from there as I am Ambassador for the Swiss Chamber of Commerce in The Netherlands (SCCN) 🌞🌠 Let's keep in mind, with clear communication, anything is possible! #entrepreneurialspirit #businessadvisory #futurethinkers #innovation #europeanunion

#CAEMembersNews Our member, Pearle* Live Performance Europe, has published their new policy paper, “On the European Stage: Priorities for the Live Performance Sector 2024-2029.” The document outlines five key strategies to safeguard the longevity and sustainability of the live performance sector throughout Europe. 🔎Find out more: https://ow.ly/VcSv50TqKm8

Save the date: Rodolfo De Benedetti, Partner of DECALIA, will be participating in a panel discussion at World Family Office Forum on June 3rd in Montreux. Investment #Strategies for the Modern #FamilyOffice: Adapting to Global Economic and Political Shifts. As global #markets face heightened #volatility from shifting #macroeconomic and geopolitical #trends, family offices must rethink their #investment strategies. #economy #WorldFamilyOfficeForum #connectgroup

Hot off the press - Business Sweden’s local team in London are delighted to present the findings of the fifth consecutive Business Climate Survey (BCS) for the United Kingdom. With Team Sweden partners Embassy of Sweden London, UK and Swedish Chamber of Commerce for the UK, Business Sweden welcome the key results from this year’s survey, including: • 60% of respondent companies describe their company’s financial performance in 2023 as profitable • 81% expect their industry turnover to increase, while 54% plan for increased investments in the upcoming 12 months • A majority finds that the “Swedish brand” contributes positively to their business in the UK. Curious about the full survey results? The 2024 BCS UK is available to download here: https://brnw.ch/21wKpOz or get in contact directly with the London team tagged in comments. The publication comes ahead of the global BCS launch on 14th June with Business Sweden CEO Jan Larsson and Chief Economist Lena Sellgren. There’s still time to register for the launch event: https://brnw.ch/21wKpOy

Growing internationally is a big step! In our recent fireside chat, Andreea Akerele Francis, Katherine Chapman and Ryan Black shared valuable insights on how to successfully expand into new markets. Here are some key takeaways: 🌟 Market Research: Thoroughly research the target market before expanding internationally, including understanding the culture, regulatory landscape, and economic considerations. 🌟 Legal Processes: Establish a solid legal and financial foundation when entering a new market, as the regulatory process can take 6-12 months. 🌟 Network = Networth: Leverage your network and local contacts to gain insights and support for navigating the new market. 🌟 Building Relevance with your Target Audience: Focus on building a product that resonates with the target customers and aligns with their needs and preferences. 🌟 Acknowledging Cultural Barriers: Consider starting with English-speaking markets or markets where you have in-house expertise to minimize cultural barriers. 🌟 Pivot when needed!: Be prepared to pivot and adjust your strategies based on market feedback and performance, as not everything will go according to plan. 🌟 In-Person Events Exposure: Hosting in-person events and building relationships with customers can provide valuable insights for expanding into new markets. Thank you to our speakers and everyone who joined us! Ready to take your business global? Also, catch our next panel session on securing government grants on 15 Aug. RSVP here: https://vist.ly/3bivg

One day left to go! Join us on March 26 for an exclusive session on how Canadian advisors are driving growth with their marketing - https://bit.ly/3xh9C2y Secure your spot and hear from a panel of experts including - Jason M. Pereira, Pablo Fuchs, Sabrina J. Magyar and Kevin Darlington. #FinancialAdvisors #MarketingSuccess #Canada 

2024 saw important shifts in power and in political priorities. 2025 will reveal in real time how those translate into refreshed policy agendas for the economy, trade and security. Please join GC’s annual conference (details below) as we explore the implications for businesses and investors.