Jan Larsson

take a minute are you part of building a better tomorrow? we are by undertaking a massive industrial green revolution in northern Sweden large industries are paving the way for a zero-carbon lifestyle creating carbon-free transportation using hydrogen as an enabler for decarbonization finding new processes for steelmaking utilizing green resources to develop sustainable businesses and exploring space-based innovation through this, we want to inspire innovation spark a transformation across the globe this isn't just an industrial shift but a major societal change and it all revolves around people at the core we are mining, refining, and producing the building blocks of a fossil-free society and the core needs people people need a place to live space to play and a thriving community people need a society from ports to biking routes from contractors to schools from conference facilities to bakeries the road ahead means scaling every piece between the core and the people and to do it fast all at once but do we have the power, the people, the purse to really make it happen? to be honest we can't make it happen ourselves but we know this if we shift perspective new things will emerge hidden in this journey of building sustainable societies are countless opportunities for innovators, entrepreneurs and people so, we ask you again are you part of building a better tomorrow? we are 🎬 by Invest in Norrbotten on the magnitude of the green transition happening right now in northern Sweden. Don't miss it.

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Standards are essential for driving the transition toward a circular economy, benefiting society, the economy, and the planet. Key advantages of these new Circular Economy standards that were just released: 🔑 Resource Efficiency: Standards facilitate the sustainable use of resources and energy while protecting consumers, workers, and the environment. By closing resource loops and maintaining material value and quality throughout the product lifecycle, standards contribute to resource efficiency, waste reduction and often cost reductions. 🔑 Consumer Trust: When products align with circular principles (such as durability, reusability, and repairability), consumers can trust shared, recycled, repaired, or upcycled goods. Standards ensure consistency and reliability in these aspects, fostering consumer confidence and preserving the value of products for all. 🔑 Global Collaboration: Harmonized standards support business and trade across regions and borders. International standards organizations, such as ISO, work on developing circular economy standards, enabling collaboration between economic partners. Hurray and welcome! Raul Carlson Josefina Sallén Malin Orebäck Ulrika Vejbrink Marcus Linder

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Glad to be part of this Nordic conference on electrification and the future of transport infrastructure. The discussions promise to be both inspiring and informative, bringing together perspectives from across our region. The green transition in transport is progressing even faster than anticipated, driven by a powerful mix of private investments and public initiatives. However, key challenges remain in areas like competition and grid connectivity, which we all need to address collectively to ensure the success of this transition. At Drivkraft Danmark, we’re particularly focused on establishing a strong charging infrastructure for commercial and private transport, a crucial component for achieving the sustainability goals. To succeed, we must strengthen collaboration across the Nordic countries, building a robust and interconnected infrastructure that supports both private and commercial transport across borders. I look forward to hearing from the other speakers and engaging in the discussions that will help us create a more sustainable and integrated transport infrastructure for the entire Nordic region. #SustainableTransport #GreenTransition #NordicCollaboration #ElectricFuture #ChargingInfrastructure

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🔍 Communicating the Green Transition Amid Instability? 🌍 The Green Transition is facing some bumps in the road, both globally and in Sweden. But there are ways to stay credible and relevant. 📣 In times of market uncertainty and competing priorities, talking about sustainability and the green transition can feel daunting. Companies may hesitate, fear a backlash or skepticism. But silence isn’t an option—the world’s focus on the green transition is here to stay. Here are some of the ways to lead with confidence: ➡ Be Realistic & Transparent: Acknowledge today’s challenges while reinforcing your long-term vision. Honesty builds trust. ➡ Prioritize Consistency: Don’t promise the impossible; deliver what you can with integrity. Credible, consistent actions speak louder than grand statements. ➡ Engage with Stakeholders: Explain how your efforts are delivering value for both the environment and your business—demonstrating that sustainability drives positive impact AND profitability. Let’s ensure your messages stand out for the right reasons—grounded, impactful, and real. And that you are equipped to stay on track, avoiding the obvious pitfalls. Ready to talk? 🌿 #Sustainability #GreenTransition #StrategicCommunication #Leadership #CorporateCommunication #SustainableBusiness

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”Sweden needs a quick buildout of the electricity system- now” Strong message from Tobias Hansson, Hitachi Energy Marcus Hedblom, Ovako Group, Henrik Henriksson H2 Green Steel, Hans Kreisel, Nordion Energi and Ulf Larsson, SCA. I fully agree. Sweden needs around 10 Twh more production per year coming decades in order to support the industry’s green transition, and to keep and attract investments and job growth in Sweden. And, just as we at Ørsted agrue in our white paper, there is no conflict between pushing for offshore wind and other RES and nuclear. We will need both, and the industries need the power now- not in ten years. https://lnkd.in/dgse24mK

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With a salute from the Horizon, we welcome Morten Brænder and "The Significance Of Materialism And Postmaterialism Values For Future Military Leaders"! "Traditionally, ideal-typical #officers are #conservative and right-leaning both in terms of #value-based and redistribution #policies. In spite of the appearance of a new type of #conservatism, our findings indicate that this is still the case: Intrinsic #motivation is strongest among #cadets whose personal #values align with classical conservatism." #TMAF #TDHJ https://buff.ly/3OwLu1v

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The article (in swedish) addresses rumours or misconceptions about the decline of EVs, pointing out the growing demand for sustainable transportation. EV adoption is accelerating globally due to advancements in technology, infrastructure improvements, and regulatory support. Challenges exist, like battery supply and charging networks, but industry trends indicate a forward momentum rather than retreat for electric vehicles. (article in Swedish) https://lnkd.in/dhbBYm4r

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WHIZPERS AI analyse og mødereferat fra Harris vs Trump Presidential Debate 11.SEP24 - læs fuld analyse vedhæftet: Summary: This meeting was a highly contentious debate between President Donald Trump and Vice President Kamala Harris. The topics ranged from the economy, foreign policy, abortion, immigration, climate change, and several other pressing issues. Both participants made several accusations against each other while trying to present their respective plans and policies. The debate was marked by frequent interruptions, accusations, and rebuttals. Key points of discussion included economic plans, responses to tariffs, border security, handling of the pandemic, and policies on reproductive rights. Both candidates aimed to highlight their vision for the future while critiquing their opponent's past actions and proposed policies. Conclusions: Agreement on Economic Plans Both candidates agreed that economic recovery is critical, but they had conflicting visions on how to achieve it. Healthcare Reform Ideals Both candidates discussed healthcare reforms, with Trump suggesting potential replacements for Obamacare and Harris defending its benefits. Division on Abortion Policies The candidates remain starkly divided on abortion, with Trump supporting state- level decisions and Harris advocating for federal protections. Climate Change Disagreement Harris emphasized the existential threat of climate change, while Trump focused on economic impacts and skepticism over climate policies. Topics: Economy Discussion focused on the economic recovery post-pandemic, tax reforms, job creation, and criticism of the opponent’s economic plans. Percentage of meeting: 20% Foreign Policy Talks concentrated on tariffs, relations with China, handling of the Israel- Palestine conflict, and plans for the Ukraine-Russia war. Percentage of meeting: 20% Immigration Focused on border security, the influx of migrants, and plans to manage undocumented immigrants. Percentage of meeting: 15% Reproductive Rights Intense debate on abortion policies, the overturning of Roe v. Wade, and future plans to legislate abortion rights. Percentage of meeting: 10% Healthcare Comparison of Obamacare, future healthcare plans, and the stance on private insurance. Climate Change Discussion on the reality of climate change, policies for a clean energy economy, and investments in renewable energy. Race and Identity Debate over statements made about racial identity, division tactics, and past actions related to race. Afghanistan Withdrawal Debate over the handling of the withdrawal from Afghanistan, the deal with the Taliban, and subsequent impacts.

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Exciting news! 🌍 Carita Nero, CEO at Klaravik, and Silje Lambrechts, Investment Director at Summa Equity, are speaking today at the Circular Economy Delegation's Annual Conference organized by Delegationen för Cirkulär Ekonomi in Stockholm. Learn how Klaravik, a TBAuctions brand, champions the circular economy by extending the lifecycle of goods, reducing waste, and minimizing emissions. Don’t miss this insightful live discussion on auctions for sustainable recycling and impact investing! ♻️ Join here (in Swedish): https://lnkd.in/edKxWgdk #CircularEconomy #Sustainability #Innovation #TBAuctions #Klaravik Klaravik Sverige Klaravik Danmark Klaravik Suomi

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🔥 Crisis Communication: Silence is NOT golden! 🔥 I recently gave a comment to journalist Carsten Vitoft from Økonomisk Ugebrev about ATP’s drop in Aalunds PR Barometer, which made me reflect on how crucial good communication is for companies in times of crisis. We're not talking about short-term challenges here, but extended periods of adversity, where the pressure on both leadership and communication is immense. When the bottom line is bleeding and poor decisions create unrest, it can be tempting to shut down communication – often in an attempt to protect the leadership, stock prices, investors, and employees. 🚨 But beware! Silence opens the door to speculation and rumors, both internally and externally, and suddenly you lose control of the narrative. In a crisis, openness, honesty, and strategic decisiveness are key. A capable communications officer must be able to maintain a clear overview and respond to the media with calm and credibility – even after 12-24 months of headwinds. Credibility is earned when leadership acknowledges its failed decisions and presents a realistic plan with both short- and long-term solutions. Crisis communication isn’t about avoiding the crisis, but about navigating through it in a way that protects the company’s reputation and preserves trust from employees, investors, and the public. It may sound simple, but it requires enormous stamina and both physical and mental resilience to keep a clear head through months – or even years – of sustained pressure from the media, the board, and investors. And no, we shouldn’t feel sorry for either the CEO or the communications officer. The responsibility comes with the job description – and the paycheck.

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#Hent – your wet mobility dream come true! A minibus that picks you up where you are and drops you off where you want to go for €4? Ruter As, the PTA of Oslo, is testing the market response to what they think will be a crucial part of the city’s future mobility system. And we love it! #Hent (can be translated to pick me up) is building on Ruter’s experience with age-friendly transport. People older than 67 have for some had the well-received possibility for door-to-door transport in the outer parts of the city. Hent will be open to anyone, in a defined part north and east of the city center, from 15-22 workdays and daytime in the weekends. Ruter is probably the most ambitious Public Transport Authority in the World regarding integrating autonomous vehicles in the mobility mix. With a fleet of on demand AVs, coordinated with high capacity public transport, they want to out-compete private cars. This test is their first step into this future dream scenario. With this new concept, the ambition is to copy a service of on demand transport with autonomous vehicles with manually driven mini buses. The response from the users in Oslo, will give important insights to what a future with shared AVs could or should look like. What does it take to drastically reduce car use? Interested in updates on results of Hent? Stay tuned. Bjørn Oscar Unander | Claes Kanold | Johan Gjærum | Vibeke Harlem

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Grateful for last week’s intense, insightful three days at the Nordkom event in Oslo. Kudos and special thanks for the Norway team for arranging such a superb event for us! Nordkom is a biannual conference for comms people in the Nordic churches. It provides us a valuable platform to compare notes, share insights and learning on each other’s comms activities (It is striking how similar challenges we have!) The previous Nordkom took place in Copenhagen in 2022, in the aftermath of corona. Compared to that meeting, the tone and outlook for the future was now notably more sombre, close to dismal. When visiting the fantastic Munch Museum, many of us found Edvard Munch’s most famous painting "The Scream" disturbingly current. We were craving for the presentors to end their talk with a message of hope and optimism, but this they couldn’t and wouldn’t commit to. Yet we are the organization whose mission is to help and support, to talk about faith and love, to bring solace and hope. What could be the role of church in the ever-secularizing society? Rising economic and social inequality has caused erosion of the dignity of work, said Kai Eide, a former Norwegian diplomat and politician in his powerful presentation. The market defines our worth in society, and we’ve moved from collective responsibility to cultivation of individualism. This has caused polarisation of politics and of our society. We’re in democratic and moral recession, he said, and in urgent need for spiritual awakening. We need to say, “value others”. Pretty close to "love your neighbour"? We also discussed the political situation, war in Ukraine and Middle East, economy, and the fact that the climate crisis does not get the attention it should. This is a huge worry for especially young people. Young people face uncertainties that challenge the peace, the bright future, we once took for granted. It is such a disappointment that we cannot promise future generations a better life than what we now have. On the third Nordkom day comms director Pia Dahlén presented the case of cyber attack against the Church of Sweden. Other organisations such as schools and hospitals were also attacked. An example how organized crime moves across borders and is intertwined with politics. We also discussed the ethical, philosophical and theological considerations of AI. We heard case studies from Folkekirken (Denmark) & TikTok campaigns in Norway, in an attempt to reach Generation Z. "Reaching" in the meaning of the word that the young people would at least _become aware_ of the fact that if they want to talk with a safe adult, they can always go to church,talk with a pastor. My conclusion: however big our challenges, they can be overcome. The Lutheran churches can have a major role in sustaining hope and resilience in the society. In the photo, the Munch Museum.In front of it the statue (Moren=mother). Folkekirken Svenska kyrkan Den norske kirke Arni Svanur Danielsson Lutheran World Federation

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PwC Danmark has just released a global mid-year M&A update showing that high interest rates, valuation gaps, worldwide electoral activity, and global tension, have been significant hurdles for many deals in the first half of 2024. However, at the same time, some significant M&A market drivers are present: · PE firms face increasing expectations from investors to sell as they hold more "overdue" investments · Availability of debt and financing for M&A is more readily available now than it was over the past two years · The shift towards net-zero goals is expected to generate significant M&A opportunities · To accelerate transformation, corporates are considering M&A to close gaps within capabilities, talent, and technology as well as non-core assets to divest. Access the full report - including eight industry-specific insights - below. #pwc #mergersandacquisitions #deals #dkbiz

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Today's editorial in Helsingin Sanomat, titled "Quantum sector expertise and companies should be anchored in Finland," offers timely insights on strategies and regulations to retain and expand quantum expertise in Europe. As Henna Virkkunen steps into her role as the Vice-President of the European Commission for Technology and Security, the incoming Commissioner will be instrumental in shaping the future of the quantum sector across the continent. Building a robust quantum infrastructure in Europe will require extensive collaboration and cooperation. As the benefits and risks of quantum technologies continue to be assessed, public funding is becoming an increasingly common approach to support growth and innovation in critical and strategic sectors. The new EU Commission is well aware that Europe needs its own capabilities, actors and supply chains for disruptive technologies. Finland is already making strides in the field, with national strategy underway and increased research funding allocated for disruptive technologies. As the Finnish quantum sector continues to evolve, it's prioritizing research security and navigating the complex relationship between companies and the geopolitical demands of quantum technology. While the military industry is a key player, it's not the only driver of innovation in this space. Companies are leading the charge in technology development, and their activities have far-reaching implications. As a forerunner in quantum technologies, Finland has found itself in a key position. It's not just about economic growth; national security is also at stake. To maintain sovereignty and security, it's essential that Finland can develop and utilize quantum computers on its own soil, without relying on cloud computing or other countries as gatekeepers. #Quantum #QuantumTechnology #EU #EconomicSecurity

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On Friday, one of the most exciting campaigns I had the opportunity to lead while at PR-operatørene received some great recognition at the European Excellence Awards! “Northern Showdown” won what is considered the European championship of PR in the (possibly most competitive) “Norway, Sweden, Denmark, Finland, and Iceland” category. 🥳 💯 Northern Showdown was (probably) the first-ever open invite national gaming match, where everyone at all skill levels could participate. To promote the launch of the Norwegian agent Deadlock in the hit 5v5 FPS game Valorant, we set up a one-of-a-kind three-day showdown between Norway and Sweden. Through clever use of Discord and great support from the gaming community, we managed to get over 450 Norwegians and Swedes to compete in 80+ matches. The campaign generated press coverage all around the globe and reached over 125 million people. 🎮 🔫 The campaign wouldn’t have been possible without a lot of help from several amazing people and ex-colleagues! Sara expertly managed the project, while Olav kept up the PR work. Victor and Viktor at Prime Weber Shandwick handled the majority of the Swedish activation. 00NATION, with Peter, Sindre, and Christian, was essential as we (mostly I) didn’t have the slightest clue on how to host an e-sports tournament or program a Discord server. And of course we couldn't have done this without a client willing to try something innovative and truly think "gamers first" as Ellie and her team at Riot did! 👊

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"We need to identify where gunpowder and bullets can be produced in the shortest possible term." This statement was made by MEP Morten Løkkegaard during a panel discussion today in Copenhagen, hosted by Tænketanken EUROPA and Gorrissen Federspiel. The remark addressed Europe's struggle to fulfil its commitment of delivering 1 million artillery shells to Ukraine, which has highlighted the continent's shortfall in meeting the escalating defence requirements. Anne FORT from the EU Commission focused on strategies for strengthening European security through a unified EU strategy. 78% of defence materials are sourced from outside Europe, emphasising the need for robust supply security. The call to action was clear: Europe must nurture a competitive defence industry backed by private investment. Anne Fort also emphasised the need for increased capabilities and innovation, with the ambition to see intra-EU defence trade constitute 35% of the EU defence market by 2030—something that is more critical than ever. It was generally agreed that Denmark must identify and capitalise on areas where it can assert significant influence on the global stage based on close collaboration with our allies. Special appreciation also goes to the speakers: Anne Valentina Berthelsen, Niels Flemming, Christian Friis Bach, Christine Nissen, Joachim Finkielman, Steen Lynenskjold, Kåre Groes Christiansen, and as well Lykke Friis, Jacob Kaarsbo and Martin André Dittmer.

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Well done for European public health. The Swedish Prime ministers party Moderaterna makes 8 EU election promisses about #snus and #nicotinepouches before the #EU elections! The Moderates’ Eight Election Promises for Snus: 1. Stop a European total ban on white snus (nicotine pouches) 2. Protect white snus from flavor bans 3. Shield white snus from an EU-enforced tax shock 4. Counteract extensive EU demands on design or requirements for completely neutral packaging 5. Common EU regulation of warning texts on nicotine pouches, according to the Swedish model 6. Differentiate between nicotine pouches and cigarettes regarding marketing 7. Reduce minors’ exposure to the products 8. Allow traditional snus on the EU’s internal market This is tobacco #harmreduction and I am are very happy to support it. #snus #nikotinpåsar #EUforsnus #Stingfree #Stingfreesnus https://lnkd.in/d2inT3sz

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How can we move towards a more circular economy for wood-based materials?    Together with the Ellen MacArthur Foundation, we looked into regenerative forestry, and how it can help us realise our full circular potential.    A few ideas:   ✅ Improve the recognition and quantification of the substitution impacts of biobased materials as part of climate, product, and circular economy policies  ✅ Unify the terminology related to regenerative concepts  ✅ Contribute to the collaborative development of biodiversity metrics  ✅ Further develop the technical processes that allow for the reuse, remanufacturing, and recycling of wood-based materials    To have a closer look: https://lnkd.in/dRGC8aYA

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