Premkumar R’s Post

SEO 𝒄𝒂𝒏 be a quick win, just like it has been for this client I've been working with since March 2024. But... In this case, like most 'quick win SEO' case studies, the reason traffic improved so quickly is because a technical issue was spotted and fixed early on, resulting in instantaneous traffic increases. I discovered that the URLs for some of their top performing pages had been changed a few months prior, with no redirects added. The new URLs had not picked up much traffic at all. In this instance, I suggested reverting back to the old URLs, which was quickly implemented and boom, traffic started returning straight away. I am fully expecting Clicks to continue rising over the next few months, as there are other issues with previously high performing content being removed, inconsistencies with hreflang, a lack of redirects from a previous domain and more! So, plenty of traffic improvements are being made with technical SEO alone. No new content. No new backlinks. No on page optimisation. Just crawling the site, investigating strange patterns in the data and suggesting the fix. Quick, easy wins. Long live technical SEO!

The road to prioritisation is much more effective than the road to perfection in SEM, especially with SEO. Optimisation by default means the job is never done, and it's always good to see these practical areas that help experts focus on the most impactful and meaningful items, rather then simply looking to fix all things equally. More often than not, the role of an SEO expert is to consult, inform, and help steer focus and resource towards objectives, as opposed to fixing or creating the perfectly optimised site.

One of the easiest way to tell an SEO specialist experience is the way they tackle issues: A new SEO will try to fix all issues for a “perfectly optimized site”, while an experienced SEO knows that resources are limited, there’s limited flexibility and so many constraints, as well as critical business related goals to hit soon, and they should better focus on the actually meaningful issues or opportunities that will help the projct to achieve those goals! The latest Chris Green piece goes through useful questions to ask to identify those SEO issues actually worth fixing: * Is the issue preventing the page from appearing in search results? If the issue is blocking visibility, it may be affecting traffic potential directly. * Is it impacting commercially important areas of the website or diverting Google's attention from key sections? Issues on important pages (e.g., category or product pages) may be more critical than those on lesser-viewed sections. * Is the issue stopping search engines from understanding the content or the value of the affected pages? If search engines can’t comprehend the content, the page might struggle to rank well. * More! Read: https://lnkd.in/dzaQHFrZ

Technical SEO: Strategies to Improve Website Performance Technical SEO is the process that ensures your website is optimized for search engines by focusing on backend improvements. It enhances site speed, crawlability, and overall user experience, all of which are crucial for higher rankings. ✅#Increase_Site_Speed: Reducing page loading time is essential. A fast-loading website not only improves user experience but also boosts your ranking on search engines. Use techniques like image compression, browser caching, and CSS-minification to enhance site speed. ✅#Mobile_Friendly_Design: Ensure your website displays properly on mobile devices. Since search engines now prioritize mobile-first indexing, a mobile-friendly website is key to success. ✅#SSL_Certificate: Secure your website by using an SSL certificate. This adds the “https” protocol to your URL, ensuring safety for visitors and improving your rankings on search engines. ✅#Create_an_XML_Sitemap: An XML sitemap helps search engines easily find and crawl all the pages on your website. This improves the efficiency of the crawling and indexing process. ✅ #Fix_Broken_Links: Repair any broken links or 404 errors on your website. These can negatively affect your site’s crawlability and harm user experience. Proper technical SEO practices will boost your site’s ranking on search engines and provide a reliable user experience.

On-page and technical SEO are crucial for several reasons: 1. **Search Engine Visibility**: On-page SEO optimizes individual pages for relevant keywords, helping search engines understand the content and rank it appropriately. Technical SEO ensures that search engines can crawl and index your site effectively. 2. **User Experience**: Good on-page SEO, including proper formatting and relevant content, enhances user experience by making information easy to find and navigate. Technical SEO aspects like page speed and mobile optimization ensure the site loads quickly and is accessible on all devices. 3. **Relevance and Authority**: On-page SEO helps establish content relevance and authority on specific topics through keyword optimization, meta tags, and internal linking. Technical SEO supports this by ensuring that the site’s structure and coding practices support search engine algorithms. 4. **Improved Performance**: Technical SEO addresses backend aspects like site speed, secure connections (HTTPS), and crawl errors, which can impact site performance and user retention. 5. **Competitive Edge**: Effective SEO practices can help your site rank higher than competitors in search results, driving more organic traffic and potentially increasing conversions. In summary, on-page SEO helps align your content with user intent and search engine algorithms, while technical SEO ensures the site’s infrastructure supports efficient crawling and indexing. Together, they create a solid foundation for better search visibility and user experience.

So much lazy SEO work it is crazy to see basic principles not applied on very large businesses. There are 3 categories for fixing SEO issues: 1) Ignored / Missed - No attention to detail or thoughtfulness to regularly audit work. 2) Lazy - Knows about the issues, while fixing it, prefers to adopt a bandaid approach. 3) Good - Solves the issue entirely and improves the SEO assets further. I found an example on a large eCom jewellery business where one of their most popular blog articles had links to broken product pages that both 404 and that 301 redirected to the homepage. Leaving the 404 = IGNORED 301 redirect to the homepage = LAZY I would prefer to remove the links to broken URLs entirely (301 redirect to appropriate and relevant products, if no suitable products exist, the most relevant product category), then update the content with other LIVE products that can be helpful to users/customers. Not to mention update the content, merge older articles into the article that aren't performing and actually shrink bloat of your index. Seems counterintuitive but it works. Quality over quantity. SEOs are often more concerned with adding NEW content that they forget to update old content and make it better. Especially content that used to rank well but over time dropped for multiple reasons. This is why this client dropped. Content is just out of date, old articles linking to broken pages and internal linking is IGNORED entirely. If you don't love SEO, it is the fastest way to ZAP your entire motivation for getting up for work in the morning. Technical SEO is more important than ever. Let no man deceive you!

effect of Google new update on SEO:- Google regularly makes changes to how it decides which websites to show at the top of search results. These changes are called "updates". The latest updates are: - _March 2024 Core Update_: Google is trying to show higher quality websites and reduce spam. - _November 2023 Reviews Update_: Google is looking at how people review products and services on websites. - _November 2023 Core Update_ and _October 2023 Core Update_: These are big changes to how Google decides which websites are most relevant and useful. - _October 2023 Spam Update_: Google is trying to reduce fake or misleading websites from showing up in search results. These updates help Google provide better search results for users, but they can also affect how websites are ranked and shown in search results.

On-page and technical SEO are essential for optimizing a website for search engines and improving user experience. **On-page SEO** focuses on optimizing individual pages to rank higher and earn more relevant traffic. This includes: - **Content Quality:** Ensuring content is valuable, relevant, and engaging. - **Keywords:** Using appropriate keywords naturally in titles, headings, and body text. - **Meta Tags:** Crafting compelling meta titles and descriptions. - **Internal Linking:** Enhancing navigation and spreading link equity across the site. **Technical SEO** involves optimizing the backend structure and code of a website to help search engines crawl and index it effectively. Key aspects include: - **Site Speed:** Improving load times to enhance user experience and rankings. - **Mobile-Friendliness:** Ensuring the site is responsive and functions well on mobile devices. - **Crawlability:** Setting up a proper sitemap and robots.txt file to guide search engines. - **Secure Sockets Layer (SSL):** Implementing HTTPS for security and trustworthiness. Both types of SEO are crucial because they address different aspects of how search engines interpret and rank your site, ultimately affecting visibility, traffic, and user satisfaction.

Technical SEO is performed to improve a website's performance, making it easier for search engines to crawl, index, and understand the site. Key reasons include: 1. **Crawlability**: Ensuring search engines can access all important pages without obstacles. 2. **Indexing**: Helping search engines index content correctly so it appears in search results. 3. **Performance**: Enhancing site speed and mobile responsiveness, which are crucial for user experience and rankings. 4. **Structured Data**: Implementing schema markup to provide context to search engines, improving visibility in search results. 5. **Security**: Ensuring the site uses HTTPS to protect user data and boost trustworthiness. 6. **Fixing Errors**: Identifying and resolving issues like broken links or duplicate content that can negatively impact SEO. Overall, technical SEO lays the foundation for effective on-page and off-page SEO strategies, leading to better visibility and higher organic traffic.

SEO is dead, long live SEO SEO is not about img alt tags, or scoring 100 in Google Pagespeed Insights anymore (if it ever was). It's about: Your internal linking structure (information architecture) Backlinks (they are still very much relevant, both traditional targeted linkbuilding and getting in big publications with Digital PR) Today’s content needs to be tailored or experience-driven, generic won’t cut it. SEO will continue to evolve, it's optimising content to meet users' demands in search engines. The bar is high though, if you are in eCommerce you will need strong collection pages with content and internal link widgets, while professional service businesses will need location pages and service or industry-specific pages too. If you have an informational site (think travel blog) it's going to be a pretty long road, but eCommerce and professional service will continue to dominate in SERPs. Guess ill get rid of the awards now that its dead 😭