Tom Crewe’s Post

Basics of Technical SEO You Definitely Need to Do 1. Canonical URL Ensure each page has a canonical URL to prevent duplicate content issues. Helps search engines understand which version of a page to index. 2. Site Map Submission Submit your sitemap to search engines like Google using GSC. Helps search engines discover and index all your important pages. 3. Use HTTPS Secure your site with HTTPS to protect user data. Improves trust and can boost your search engine ranking. 4. Ensure One Version of Your Site Avoid duplicate content by redirecting all URLs to a single version (e.g., https://www.example.com or https://example.com). Consolidates page authority and improves SEO. 5. Use Mobile-Friendly Site Ensure your website is responsive and performs well on mobile devices. Recently google prefers mobile crawling bot(mobile-first indexing), so mobile optimization is crucial for SEO. 6. Fix Broken Pages Regularly check and fix broken links and pages using redirecting. Improves user experience and ensures search engines can crawl your site effectively. Implement these basics to improve your site's technical SEO. Follow us for more Detailed insights of this is on the way for you!

So much lazy SEO work it is crazy to see basic principles not applied on very large businesses. There are 3 categories for fixing SEO issues: 1) Ignored / Missed - No attention to detail or thoughtfulness to regularly audit work. 2) Lazy - Knows about the issues, while fixing it, prefers to adopt a bandaid approach. 3) Good - Solves the issue entirely and improves the SEO assets further. I found an example on a large eCom jewellery business where one of their most popular blog articles had links to broken product pages that both 404 and that 301 redirected to the homepage. Leaving the 404 = IGNORED 301 redirect to the homepage = LAZY I would prefer to remove the links to broken URLs entirely (301 redirect to appropriate and relevant products, if no suitable products exist, the most relevant product category), then update the content with other LIVE products that can be helpful to users/customers. Not to mention update the content, merge older articles into the article that aren't performing and actually shrink bloat of your index. Seems counterintuitive but it works. Quality over quantity. SEOs are often more concerned with adding NEW content that they forget to update old content and make it better. Especially content that used to rank well but over time dropped for multiple reasons. This is why this client dropped. Content is just out of date, old articles linking to broken pages and internal linking is IGNORED entirely. If you don't love SEO, it is the fastest way to ZAP your entire motivation for getting up for work in the morning. Technical SEO is more important than ever. Let no man deceive you!

On-page and technical SEO are crucial for several reasons: 1. **Search Engine Visibility**: On-page SEO optimizes individual pages for relevant keywords, helping search engines understand the content and rank it appropriately. Technical SEO ensures that search engines can crawl and index your site effectively. 2. **User Experience**: Good on-page SEO, including proper formatting and relevant content, enhances user experience by making information easy to find and navigate. Technical SEO aspects like page speed and mobile optimization ensure the site loads quickly and is accessible on all devices. 3. **Relevance and Authority**: On-page SEO helps establish content relevance and authority on specific topics through keyword optimization, meta tags, and internal linking. Technical SEO supports this by ensuring that the site’s structure and coding practices support search engine algorithms. 4. **Improved Performance**: Technical SEO addresses backend aspects like site speed, secure connections (HTTPS), and crawl errors, which can impact site performance and user retention. 5. **Competitive Edge**: Effective SEO practices can help your site rank higher than competitors in search results, driving more organic traffic and potentially increasing conversions. In summary, on-page SEO helps align your content with user intent and search engine algorithms, while technical SEO ensures the site’s infrastructure supports efficient crawling and indexing. Together, they create a solid foundation for better search visibility and user experience.

Understanding SEO: Key Insights and Latest Trends SEO (Search Engine Optimization) involves optimizing websites to improve their visibility and ranking on search engines like Google. With 5 years of experience in SEO, here’s a brief overview of what I’ve learned: Core Components of SEO: On-Page SEO: Focuses on keyword integration, content quality, and technical aspects like site speed and mobile optimization. Off-Page SEO: Involves building high-quality backlinks and enhancing social signals. Technical SEO: Ensures effective site architecture and indexing. Latest Google Algorithms and Ranking Strategies: Core Web Vitals: Measures loading performance, interactivity, and visual stability. E-A-T: Emphasizes content expertise, authoritativeness, and trustworthiness. BERT & MUM: Enhances natural language understanding and provides comprehensive search results. Passage Indexing: Ranks individual passages within a page. Key Takeaways: Adaptability: Stay updated with algorithm changes. User-Centric Focus: Prioritize delivering value to users. Holistic Approach: Combine on-page, off-page, and technical strategies for optimal results. SEO is an evolving field that demands continuous learning and adaptability to achieve and maintain high rankings.

effect of Google new update on SEO:- Google regularly makes changes to how it decides which websites to show at the top of search results. These changes are called "updates". The latest updates are: - _March 2024 Core Update_: Google is trying to show higher quality websites and reduce spam. - _November 2023 Reviews Update_: Google is looking at how people review products and services on websites. - _November 2023 Core Update_ and _October 2023 Core Update_: These are big changes to how Google decides which websites are most relevant and useful. - _October 2023 Spam Update_: Google is trying to reduce fake or misleading websites from showing up in search results. These updates help Google provide better search results for users, but they can also affect how websites are ranked and shown in search results.

what a great day to rethink our SEO core understanding. the search engines purpose is to satisfy the subject matter behind a user query. we SEO"s, our duty is to help the search engines accomplished this goal by delivering the most relevant and useful information. to thrive in the SERP, we first have to see through what the search engines understands as relevant or not. SEO understanding maybe different from what the user needs. the safest route is to first understand what the search engines understands as relevant to the user then we satisfy that goal for the search engines to see us as relevant to satisfy the user needs. Entity rich content is far more valuable and rich in perspectives to satisfy both the goal of the search engines and the user.

SEO is dead, long live SEO SEO is not about img alt tags, or scoring 100 in Google Pagespeed Insights anymore (if it ever was). It's about: Your internal linking structure (information architecture) Backlinks (they are still very much relevant, both traditional targeted linkbuilding and getting in big publications with Digital PR) Today’s content needs to be tailored or experience-driven, generic won’t cut it. SEO will continue to evolve, it's optimising content to meet users' demands in search engines. The bar is high though, if you are in eCommerce you will need strong collection pages with content and internal link widgets, while professional service businesses will need location pages and service or industry-specific pages too. If you have an informational site (think travel blog) it's going to be a pretty long road, but eCommerce and professional service will continue to dominate in SERPs. Guess ill get rid of the awards now that its dead 😭

Why is important white hat in SEO? White hat SEO is important because it focuses on ethical practices that align with search engine guidelines, ensuring long-term success and avoiding penalties. Here are some key reasons why white hat SEO is crucial: 1. **Compliance with Search Engine Guidelines**: White hat techniques follow search engine rules (like Google’s guidelines), which helps maintain a website's ranking and visibility. Black hat methods, by contrast, can lead to penalties or even complete removal from search results. 2. **Sustainable Results**: White hat SEO prioritizes building high-quality content, user-friendly websites, and natural link-building, resulting in sustainable and long-term rankings. These techniques focus on value, not shortcuts. 3. **Better User Experience**: White hat SEO improves website usability, fast loading times, and mobile optimization, which enhance user experience. This leads to higher engagement and satisfaction, helping sites rank better. 4. **Trust and Credibility**: By using ethical practices, websites build trust and credibility with search engines and users. This can lead to higher conversion rates and better customer relationships. 5. **Avoiding Penalties**: Search engines like Google regularly update their algorithms to detect and punish black hat tactics. White hat SEO protects businesses from being penalized, which could harm visibility and traffic. In summary, white hat SEO promotes ethical practices that ensure long-term benefits for both users and search engines, creating a solid foundation for consistent success.

1. Website Audit   - On-Page SEO: Analyze site structure, metadata, content, keywords, and internal linking.   - Technical SEO: Check for crawlability, mobile-friendliness, page speed, and site errors.   - Off-Page SEO: Review backlinks and authority. 2. Keyword Research   - Identify high-traffic, low-competition keywords.   - Focus on user intent and long-tail keywords.    3. Content Optimization   - Improve existing content with target keywords and high-quality media.   - Create fresh, valuable content to fill keyword gaps. 4. Technical Improvements   - Fix site speed, mobile optimization, crawl errors, and broken links.   - Implement schema markup and ensure a secure HTTPS connection. 5. Link Building   - Earn quality backlinks from authoritative sites through outreach, guest posting, and partnerships.    6. Monitor & Measure   - Use tools like Google Analytics and Search Console to track progress.   - Adjust strategy based on performance data. 7. Continuous Improvement   - Keep optimizing based on ongoing analysis.   - Stay updated with SEO trends and algorithm updates.