PRCA Montgomery’s Post

The team were back in the classroom this week for one of our regular lunch and learns to talk about the role of PR and getting a share of voice in the ever-changing media landscape. Be it flexing to the evolving priorities of journalists - as property media hones in on the consumer - or hitting that sweet spot when it comes to clickable stories, we always need our finger on the pulse. Want to discuss your media relations requirements? Drop us a DM! #notsittingstill #lunchandlearn

#CredibleViews: PR professionals often face the challenge of obtaining the necessary press coverage. To break through the clutter, they need to develop engaging pitches that grab attention and make an impact. In this article, Sandeepa Santiago of CommsCredible shares her strategies for creating standout media pitches that resonate with journalists and secures the desired coverage. Read the full article here: ADGULLY https://lnkd.in/g_RS7sxk #StoryMatters #PRTips #MediaRelations #PublicRelations #MediaPitching 

A few PR numbers to start the week: 1) 2-3 months. The time it typically takes for a product-centric media relations campaign to generate coverage. 2) 150 words. The max length for an email pitch to a reporter. 3) 80 percent. A whopping 80 percent of journalists view academics as the most credible sources for a story. Amongst reporters, the credibility of CEOs has decreased by 12% over the last two years. Sounds like a blueprint for success, right?

Want your start up to be the talk of the town? Our PR experts can help you get featured in top news outlets. We’ll create exciting stories, connect with journalists, and make your brand stand out. Let’s grow your start up together! #impactauthority #personalbrandingagency #prfirms #entrepreneurjourney #forbesfeatures #prvsmarketing #adagency #earnedmediavalue #Forbesfeatures #mediacoverage

What do journalists want from PR pros & what are their biggest challenges? All questions we answer as we compare Cision 2024 State of Media Report & Muck Rack State of PR report 2024. To help PR pros form meaningful relationships & not get marked up as spam https://bit.ly/PR_TLP_1207

The numbers of journalists and PR practitioners have become inversely proportional – fewer hacks, and more spinners. This means that even in a totally digitised industry, personal relationships are at a premium – and the traditional megaphone approach of carpet-bombing Fleet Street with releases couldn’t run more contrary to this. However, a recent survey (link in comments) found that only 14.2% of comms professionals thought mass media pitching should be abandoned.   I’d have thought this figure would be much higher – the blunderbuss approach may be as old as our industry, but the broader market is evolving in line with more sophisticated approaches, and nothing can ever top the traditional PR lunch… #PR #communications #media #journalism #press 

How to pitch journalists in 2024? 🧐 Muck Rack, a platform that helps PR professionals build relationships with journalists, recently published its annual ‘State of PR report’. Here are the key points that caught my attention: Who participated? PR professionals from the USA (75% of respondents), Europe (5%), Canada (5%), and Asia (3%). 1️⃣ 83% of PR professionals use email to send pitches. 17% prefer LinkedIn messages, and phone calls come in third at 16%. It’s interesting to see the decrease in the use of X (formerly Twitter) for sending pitches – from 22% in 2022 to 10% now. This seems logical, as pitching on X has indeed become inconvenient, especially with the need for a subscription to send messages. 2️⃣ More than half of PR professionals (51%) consider Tuesday the best day to send pitches, and most (81%) say the best time is before noon. 3️⃣ Almost all respondents (94%) agreed that the optimal length of a pitch is no more than 300 words. 4️⃣ Finally, sending follow-up emails is essential (this wasn’t even questioned). The real question was: "When should the first follow-up be sent?" Half of the respondents said the second email should be sent 3-6 days later.

Media and PR professionals who are *still* using a scattergun approach with trying to land a story and are sending their press release to all national journalists, need to rethink their execution. An awareness day, campaign launch or call to action to download a report will not get you media coverage on its own. Not only does it show that you aren't media savvy enough to know what makes a story, it also conveys to journalists that you think they will cover anything that comes their way. It doesn't work like that anymore. They don't want their inboxes filled up with a non-news story. You don't want your credibility as a media and PR professional representing your client or company to be affected either. #mediacoverage #newsstory #mediarealations #pitchingtojournalists

No breaking news to share? While it can be challenging to capture media interest without a strong news hook, there are ways to get your content and spokespeople covered. Discover tips from our media relations experts on how to successfully break through: https://lnkd.in/ecyWDyB7 #MediaRelations #PitchTips

📣 Today’s big headline: Cision’s 2024 State of the Media Report Has Arrived. In this report, we have survey data from over 3,000 journalists, who shared what they really want and need from their PR partners. You don’t want to miss the deep insights from this report, especially if you’re in the business of media relations or corporate comms. Download the full report: https://lnkd.in/e8qeNKBV