How to pitch journalists in 2024? 🧐 Muck Rack, a platform that helps PR professionals build relationships with journalists, recently published its annual ‘State of PR report’. Here are the key points that caught my attention: Who participated? PR professionals from the USA (75% of respondents), Europe (5%), Canada (5%), and Asia (3%). 1️⃣ 83% of PR professionals use email to send pitches. 17% prefer LinkedIn messages, and phone calls come in third at 16%. It’s interesting to see the decrease in the use of X (formerly Twitter) for sending pitches – from 22% in 2022 to 10% now. This seems logical, as pitching on X has indeed become inconvenient, especially with the need for a subscription to send messages. 2️⃣ More than half of PR professionals (51%) consider Tuesday the best day to send pitches, and most (81%) say the best time is before noon. 3️⃣ Almost all respondents (94%) agreed that the optimal length of a pitch is no more than 300 words. 4️⃣ Finally, sending follow-up emails is essential (this wasn’t even questioned). The real question was: "When should the first follow-up be sent?" Half of the respondents said the second email should be sent 3-6 days later.
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