The numbers of journalists and PR practitioners have become inversely proportional – fewer hacks, and more spinners. This means that even in a totally digitised industry, personal relationships are at a premium – and the traditional megaphone approach of carpet-bombing Fleet Street with releases couldn’t run more contrary to this. However, a recent survey (link in comments) found that only 14.2% of comms professionals thought mass media pitching should be abandoned. I’d have thought this figure would be much higher – the blunderbuss approach may be as old as our industry, but the broader market is evolving in line with more sophisticated approaches, and nothing can ever top the traditional PR lunch… #PR #communications #media #journalism #press
Nothing AI-powered in the traditional PR lunch!
Public relations is being dramatically disrupted as this report shows. The macro game of influences is probably unchanged in my view, but the capacity of traditional media relations strategies is challenged. However, this opens up other opportunities for influence via other channels as you suggest. Keep sharing interesting posts like this!
Interesting 🤔
Helping financial services companies communicate successfully
2mohttps://go.prowly.com/hubfs/PR%20Trends%202024.pdf?utm_medium=email&_hsmi=286303575&_hsenc=p2ANqtz--DF-jovrjqeKQaTOsa0qR9GEZvRmcAdMHA8ERAZhdNeLiAtJpq7mzhgSL_h8v2p8KqjxMOsE2EnfqxFAjsYrCBPpEesdkjU25l-Td_poaGFNqpvRs&utm_content=286303575