Peter J Prins’ Post

Explore how AI is revolutionizing marketing by converting historical content into fresh campaigns. From SEO to trend spotting, see how companies are leveraging AI to revitalize their archives.

How can businesses ensure that their websites and content still rank highly in this new era? According this article in Inc.. One tip is less AI... "The More AI content you have, the less likely you will show up on search" IMHO the answer still is and will be less of bad mass generated content but more of relevant and content that readers want to read/engage with. https://lnkd.in/eK4CA3AB

https://lnkd.in/dDb4dmsR What's the future of content strategy in a post-AI world? AI can supercharge your content strategy going forward. Many repetitive and mundane tasks can simply be automated and your salespeople can focus on much higher order tasks. However, concerns about data sets and ethics still remain. Once the dust settles, AI is set to transform the way we do content - be it email, social, blogs and SEO. How is your business weaving AI into its content strategy going forwards? Are there certain tools you like or prefer over others? #AI #artificialintelligence #contentstrategy #marketing

It's clear Ye Olde Ways of content marketing, especially SEO content marketing plays, are no longer gonna work in this post-SEO AI era. But I haven't seen such a crisp articulation of the (possible) New Way before this piece: the most valuable human-generated content may be "frontier content, which is a combination of exclusive, original information delivered quickly along with individual perspectives and experiences." Good frontier content that meets all of those criteria will successfully influence "what's in the mind of the AI" (also a Rauch phrase), an increasingly urgent mission for product and brand owners. See also Kevin Roose's latest NYT article about AI reputation management-- I'll link that one in the comments. If you're up to your elbows in content planning and reworking your approach to accommodate for AI tools in the market, know you're far from alone-- and Steyer Content consultants, including our senior-level user researchers, former-journalists-turned-technical-storytellers, content strategists, and UX/IA strategists, are available to help!

The future of SEO includes AI Overviews. Generative AI is here to stay and is only getting more advanced. Rather than being upset by that fact, we do what we can to garner traffic, clicks, and, more importantly, conversions for our clients. As SEOs, we’ve had to navigate the ebbs and flows of Google algorithms, so what’s one more thing for us to navigate? Here’s how we can be proactive as SEOs in the AI generation: 1. People still want to read what people have to say, so say something worth saying 2. Develop a persona for each blog you work on and begin using first-person — Ryan Law is onto something regarding Gonzo marketing as the future of content marketing 3. Focus on bringing unique and quality perspectives that AI can’t replicate Here’s the link to the article Ryan wrote: https://lnkd.in/gSQEjh6m How are you navigating AI Overviews? #contentmarketing #Gonzojournalism #Gonzomarketing #seo

Google’s recent core algorithm update is penalizing sites made with AI generated content. But, there is still a way to leverage AI for producing high-quality, people-first content. The key lies in the insights behind the content, rather than the author. Combining human insights and experiences as data inputs for AI can result in valuable content creation. Google has provided Self-Assessment Questions to help content marketers evaluate whether their content meets its quality standards - https://lnkd.in/gDMpw7T9 #SEO #GoogleUpdate #DigitalMarketing #ContentQuality #SearchEngineOptimization #AI #ContentWriting

Ever wondered if you could write a blog post using AI in just 10 minutes? As digital marketers, we put this to the test and here's what we found. While AI tools like HubSpot's AI can jumpstart the content creation process, they still need that essential human touch to truly shine. In our latest blog post, we tackle: 🔍 How to leverage AI for content creation 🛠️ The dos and don'ts of using AI ✍️ Adding your personal touch to AI-generated content 📈 Optimizing for SEO Discover the full story and learn how to master AI-driven content the right way: https://hubs.ly/Q02C2NM00 #ContentMarketing #AI #HubSpot #DigitalMarketing #ContentCreation

🚀 Unlocking AI Overview Rankings! 🚀 As AI-driven search results reshape the SEO landscape, it's crucial to adapt. To boost your chances of getting featured in AI Overviews: - Follow Google's Search Essentials. - Expand on AI Overview topics. - Target longer-tail informational queries. - Ensure content relevance and clarity. - Regularly update your content. Stay ahead of the curve by optimizing for AI-driven SERPs! Read more - https://lnkd.in/g78vYvjP #SEO #ContentMarketing #AI #DigitalMarketing

The rise of AI content continues to grab attention, and according to recent insights, businesses are more likely to increase their adoption of AI tools in content creation by a staggering 50% over the next two years. With so much potential for efficiency and creativity, it raises an interesting question: how will this shift impact the landscape of content marketing and the role of human creativity? I came across an article discussing the nuances of AI-generated content and its implications for the future. Definitely worth the read for anyone in the marketing sphere! https://lnkd.in/eHhtQ4fs

AI-generated content is quickly revolutionising the way content is generated and will have a significant impact on the way consumers find and understand your brand. But does using AI content impact your SEO efforts? Our MD Ben Ready (uses AI 😉) to understand some of the issues associated with jumping on the generative AI bandwagon.