The future of SEO includes AI Overviews. Generative AI is here to stay and is only getting more advanced. Rather than being upset by that fact, we do what we can to garner traffic, clicks, and, more importantly, conversions for our clients. As SEOs, we’ve had to navigate the ebbs and flows of Google algorithms, so what’s one more thing for us to navigate? Here’s how we can be proactive as SEOs in the AI generation: 1. People still want to read what people have to say, so say something worth saying 2. Develop a persona for each blog you work on and begin using first-person — Ryan Law is onto something regarding Gonzo marketing as the future of content marketing 3. Focus on bringing unique and quality perspectives that AI can’t replicate Here’s the link to the article Ryan wrote: https://lnkd.in/gSQEjh6m How are you navigating AI Overviews? #contentmarketing #Gonzojournalism #Gonzomarketing #seo
Kevin Carney
2mo
I believe the 3rd item in your list is much more important now than it ever was before.
Aiman Habeeb
2mo
Great insights, Nicole! 🎉 One thing I’ve noticed is that AI often lacks the ability to understand cultural nuances and context-specific humor. So, adding a touch of local flavor or inside jokes can make your content feel more relatable and human. Have you tried incorporating user-generated content? It adds an extra layer of authenticity that’s hard for AI to mimic.
Neelam Shahzadi
2mo
Quality over quantity!
Purpose-driven Marketing and Project Management
2moI’ve started tracking this and this month noticed obvious growth on more niche content that ended up being in AI overviews