Emily Murrah’s Post

In this way, it may be more attractive for search engine traditionalists wary about trying out a brand-spanking new AI tool. https://lnkd.in/gJYQ8D2R #realestatebusiness #digitalmarketing #womenentrepreneurs #yourvirtualangel #functionalmedicine #emailmarketing #propertymarket #socialentrepreneurs #digitalmarketingservices #smallbusiness #podcastmarketing #copywriting #bigbusiness #webdesign #socialmediamanagement

The March 2024 core update has brought about sweeping changes in the way companies use (or may not use) AI for the content creation process. Google wants to deliver better value to searchers, and hence, has rolled out this update to penalize sites that don't do so. The result is that it will sift the authentic sites from those that use AI to create shallow and useless content at scale. As our concluding remarks say, "If you have been hit by the Google Core Update, it is time to move from AI back to human writers."👍 Check this blog to know why this is the case. https://lnkd.in/dSdYv4ZP #googlealgorithm #GoogleAI #googlecoreupdate #seoranking #seocontent #contentwriting #digitalmarketing #onlinebusiness #marketingstrategy #marketingdigital #marketingagency

The March 2024 core update has brought about sweeping changes in the way companies use (or may not use) AI for the content creation process. Google wants to deliver better value to searchers, and hence, has rolled out this update to penalize sites that don't do so. The result is that it will sift the authentic sites from those that use AI to create shallow and useless content at scale. As our concluding remarks say, "If you have been hit by the Google Core Update, it is time to move from AI back to human writers."👍 Check this blog to know why this is the case. https://lnkd.in/gW3u7aYn #googlealgorithm #GoogleAI #googlecoreupdate #seoranking #seocontent #contentwriting #digitalmarketing #onlinebusiness #marketingstrategy #marketingdigital #marketingagency

The future of SEO includes AI Overviews. Generative AI is here to stay and is only getting more advanced. Rather than being upset by that fact, we do what we can to garner traffic, clicks, and, more importantly, conversions for our clients. As SEOs, we’ve had to navigate the ebbs and flows of Google algorithms, so what’s one more thing for us to navigate? Here’s how we can be proactive as SEOs in the AI generation: 1. People still want to read what people have to say, so say something worth saying 2. Develop a persona for each blog you work on and begin using first-person — Ryan Law is onto something regarding Gonzo marketing as the future of content marketing 3. Focus on bringing unique and quality perspectives that AI can’t replicate Here’s the link to the article Ryan wrote: https://lnkd.in/gSQEjh6m How are you navigating AI Overviews? #contentmarketing #Gonzojournalism #Gonzomarketing #seo

The March 2024 core update has brought about sweeping changes in the way companies use (or may not use) AI for the content creation process.   Google wants to deliver better value to searchers, and hence, has rolled out this update to penalize sites that don't do so.   The result is that it will sift the authentic sites from those that use AI to create shallow and useless content at scale.   As our concluding remarks say, "If you have been hit by the Google Core Update, it is time to move from AI back to human writers."👍   Check this blog to know why this is the case.   https://lnkd.in/gFiKQbd3   #googlealgorithm #GoogleAI #googlecoreupdate #seoranking #seocontent #contentwriting #digitalmarketing #onlinebusiness #marketingstrategy #marketingdigital #marketingagency

The March 2024 core update has brought about sweeping changes in the way companies use (or may not use) AI for the content creation process.   Google wants to deliver better value to searchers, and hence, has rolled out this update to penalize sites that don't do so.   The result is that it will sift the authentic sites from those that use AI to create shallow and useless content at scale.   As our concluding remarks say, "If you have been hit by the Google Core Update, it is time to move from AI back to human writers."👍   Check this blog to know why this is the case.   https://lnkd.in/gFiKQbd3   #googlealgorithm #GoogleAI #googlecoreupdate #seoranking #seocontent #contentwriting #digitalmarketing #onlinebusiness #marketingstrategy #marketingdigital #marketingagency

It's clear Ye Olde Ways of content marketing, especially SEO content marketing plays, are no longer gonna work in this post-SEO AI era. But I haven't seen such a crisp articulation of the (possible) New Way before this piece: the most valuable human-generated content may be "frontier content, which is a combination of exclusive, original information delivered quickly along with individual perspectives and experiences." Good frontier content that meets all of those criteria will successfully influence "what's in the mind of the AI" (also a Rauch phrase), an increasingly urgent mission for product and brand owners. See also Kevin Roose's latest NYT article about AI reputation management-- I'll link that one in the comments. If you're up to your elbows in content planning and reworking your approach to accommodate for AI tools in the market, know you're far from alone-- and Steyer Content consultants, including our senior-level user researchers, former-journalists-turned-technical-storytellers, content strategists, and UX/IA strategists, are available to help!

Discover where LinkedIn missed the mark in its platform strategies, as analyzed by the Content Marketing Institute. This insightful article explores the missteps and provides valuable lessons for businesses on maintaining user trust and prioritizing content quality over quantity. A must-read for professionals aiming to enhance their LinkedIn presence and strategy. https://buff.ly/3Y08CuU #ContentMarketing #BusinessStrategy

So, you are using AI to generate content... How’s that working out? And what will Google think? If you’re considering or using AI-generated content, ask your marketing teams or agencies to review it. Why? Because AI-generated content almost always lacks the unique perspective that humans bring to writing. If you’re writing about business strategy, for example, your AI-generated content needs to be more than a word salad. You should overlay expertise, add case studies and expert advice, or embed relevant social posts or videos. AI content isn’t going anywhere, but as more people use it, the only way to stand out is by injecting your brand voice and expertise. Learn more about how to avoid Google penalizing your AI content at the link in the comments.

How to 2x your chances of appearing in universal search results? Leverage AI-powered tools like Flickify to streamline video creation, elevate your content strategy and stay ahead of the competition. https://lnkd.in/eCg-9-jK #onlinepublishing #ai #video #universalsearchresults #google