Petra Sprekos’ Post

I had a fantastic day attending the REmade Retail Media Conference in Sydney yesterday! 🎉 It was an interesting day, hearing from industry experts. Three key themes emerged across several presentations: 1️⃣ Collaboration The importance of collaboration between retailers, brands, and agencies was emphasized. Ensuring suppliers and retailers are set up for success through having integrated internal teams. 2️⃣ Aligning Objectives The importance of the brand teams objectives aligning with trade teams objectives and not working in silo’s but creating an overarching goal to hit together! 3️⃣ Transparency While retail media is not new, it’s still in its infancy in Australia. Transparency is key, sharing learnings about what has worked well and what didn’t work so well from a retailers perspective and for brands fostering a test-and-learn approach. Exciting times ahead for the future of retail media! 🚀 #retailmedia

Retail media, when done right, makes the experience better for the shopper. When the consumer is happy, they're primed to purchase, growing sales for brand advertisers and driving repeat visits (and repeat brand investment) for retailers. Putting shoppers at the heart is the true definition of retail media, said Threefold Managing Director Sean Crawford during our visit to Toronto for Retail Media Summit Canada. Retailers in Canada who take this approach to their #retailmedianetwork are primed to win. 🎖 Read more from the Path to Purchase Institute's event recap, here: https://lnkd.in/eYKjFuth #advertising #commercemarketing #retailmedia SMG

During the week a colleague of mine, Ari Petropoulos , reached out and asked what work The Growth Distillery had done on the new hybrid retail space playing out in Australia… It reminded me of one of our first major pieces of work, Retail Therapy, completed in mid 2022 and covering insights and projections on the Australian retail landscape (both physical and online), it's incredible to see how much of this has played out and still incredibly relevant today! 🛍️ Back then, we explored the transformative "bricks and clicks" model, blending physical and digital sales channels to create seamless consumer experiences. We also looked at… 🔍 Key motivations driving consumer behavior included: 1. Seeking pleasure and inspiration 2. Pursuing growth and empowerment 💪 We emphasized the importance of: - Navigating non-linear purchase journeys - Designing cohesive in-store and online experiences - Leveraging trusted content publishers to influence and educate consumers Our findings highlighted how personalized content and authenticity were crucial for building trust and driving sales. These insights continue to fuel growth and innovation in the retail sector today. 📈 Sabrina Chan Stephanie Forsyth #TBT #RetailTherapy #ConsumerInsights #MarketingStrategy #DigitalTransformation #GrowthDistillery Read more:

🚀 Unlocking Growth: The Importance of Promotions in FMCG & Their Impact on Consumer Behaviors 🛒 In the vibrant landscape of the FMCG industry, promotions play a pivotal role in shaping consumer behaviors and driving market dynamics. Nowhere is this more evident than in the diverse markets of EEMEA, where promotional strategies wield significant influence. 💡 Understanding Local Dynamics: To leverage promotions effectively in these regions, it's essential to understand the nuances of local consumer behaviors and market dynamics. In Eastern Europe, where consumers are often price-sensitive and value-driven, promotions that offer tangible savings or added value are particularly compelling. #FMCG #ConsumerBehavior #MarketTrends #Innovation #NIQ #AdvancedAnalyticsConsulting #StepAhead #promotions #importanceofpromotions

The latest edition of the European Retail Media Report Card from Mars United Commerce is out now! The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/e_3SRKgd #retailmedia #retailmedianetworks #measurementstandards

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 ❌ Lack of standardization and measurement across the industry. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 ✔️ Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling. Chelsey Alexander, Vice President New & Emerging Channels, Bayer Consumer Health, Will Mestayer, Director, Connected Commerce, Sierra Nevada Brewing Co., James Nallathambythyagarajan, Senior Performance Manager, Reckitt, and Jamie Williams, Senior Retail Media Manager, Glanbia Performance Nutrition (GPN), will discuss how they are tackling this challenge, including: ➕ Understanding the guidelines set by the IAB and MRC. ➕ The importance of metrics like ROAS, TACOS, and new-to-brand customers. ➕ Developing internal processes and responsibilities for consistent reporting and measurement. To learn more about Commerce Media Brand Summit, taking place on March 10 - 11 in Atlanta, GA, click here 👉 https://bit.ly/3AZWUai #CMBSummit #retailmedia #commercemedia #digitaladvertising #ecommerce #mediabuying

While the retail media industry is newer to Australia and New Zealand than Europe or the U.S., activity in the region is accelerating at an unprecedented pace. Need to keep up? Download the third edition of our Retail Media Report Card ANZ. This update covers 11 networks: eight key retailers in Australia and three in New Zealand. We've also added two new capabilities to the evaluation: predictive/lookalike audiences and basket analysis. We also take a closer look at how these networks are shaping the future of marketing in the region for retailers and brands alike. Download your copy here: https://lnkd.in/gJb2F-Cw #retailmedia #RetailMediaReportCard #ANZ #Australia #NewZealand #retail #brandstrategy #retailstrategy

Our CSO, Lars Djuvik is heading to Path to Purchase Institute Retail Media Summit Canada tomorrow. A premier event unpacking retail media challenges and opportunities. 🚀 Don't miss the chance to connect with Lars during this dynamic event! Discover our company's take on retail media tech and reach out to Lars to set up a meeting or catch up during the summit. See you there! 🤝 #retailmedia #ecommerce #crealytics #rmscanada

For my friends and colleagues in Europe, the latest edition of the European Retail Media Report Card from Mars United Commerce is out now. The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/gkFwZUtD #retailmedia #retailmedianetworks #measurementstandards #CMO #Marketing

The latest edition of the European Retail Media Report Card from Mars United Commerce is out now! The report shows 15 retail media networks across six European countries all on one level playing field, so it's easy to compare their capabilities. This latest update includes a distinct scorecard for the in-store and digital out of home opportunities that have become a critical element of network offerings. Brand marketers: use this to help guide your planning and open up discussions with RMNs. RMNs: use this to help drive your development and innovation. Let's work together to drive the industry forward! Download your copy here: https://lnkd.in/efUk55ED #retailmedia #retailmedianetworks #measurementstandards