Olushola Peters’ Post

The Secret Weapon of Strong Brands: Making a Customer Promise Many marketers struggle to prove the value of advertising. They throw money at campaigns, hoping for results, but often end up lost in the sea of online ads. This begs the question: is there a better way? The answer is yes, and it lies in a powerful strategy: building your brand around a clear customer promise. Here's why this approach works: Customers prioritize solutions. People buy products to solve problems. A brand that clearly communicates how it fulfills a need will resonate more than one that simply boasts features. Promises build trust. When a brand delivers on its promise, it builds trust with customers. This loyalty translates to repeat business and positive word-of-mouth marketing. Promises guide your actions. A strong customer promise becomes a roadmap for your entire company. From product development to marketing, every department can work together to ensure the promise is delivered. So, how do you craft a winning customer promise? Focus on benefits, not features. Don't just tell people what your product does, tell them what it will do for them. Be specific and memorable. A vague promise is easily forgotten. Make it clear and concise, something people can easily remember. Be deliverable. Don't make a promise you can't keep. Customers who feel cheated are unlikely to return. Here are some examples of effective customer promises: SIXT: "Don't Rent a Car, Rent the Car." (Guaranteed car selection) Mastercard: "There are some things money can't buy. For everything else, there's Mastercard." (Hassle-free transactions) Snickers: "You're not you when you're hungry." (Energy boost) By following these steps, you can develop a customer promise that becomes the cornerstone of your brand. This, in turn, will lead to more effective marketing, stronger customer relationships, and ultimately, long-term success.

‎‏Service Marketing Solutions: How to Retain Your Customers? Services are inherently intangible and require a unique type of marketing known as services marketing. Intangible and invisible products are produced and consumed simultaneously. After use, they cannot be stored or resold, and the delivery of services is unique and cannot even be repeated by the same service provider. These characteristics create challenges for marketing services, requiring different approaches compared to marketing tangible products. One of the main discussions in the field of services marketing is whether it is significantly different from product marketing and if it should be classified as a separate category. In the past, services were only seen as auxiliary in the production and marketing of goods and were not considered a separate sector. However, with the growing importance and emergence of the service sector as a contributor to GDP, this thinking has changed, and services marketing has been examined from different angles. Key aspects of services marketing include: 1. Key Differentiator As products become more homogeneous, services emerge as a key differentiator in the minds of consumers. For example, in the case of two sports centers, pool A and pool B, offering similar products, the quality of service distinguishes the two brands more than the products themselves. Therefore, marketers can differentiate themselves from competitors and attract consumers in the market by providing superior services. 2. Importance of Relationships Relationships play a crucial role in services marketing. Since services are intangible, a large part of the purchasing decision depends on the consumer's trust in the seller. Therefore, paying attention to customer needs and fulfilling them through appropriate services and building long-term relationships leads to repeat sales and positive word-of-mouth. 3. Customer Retention In today's competitive scenario, where multiple providers compete for a limited set of customers, retaining customers is even more important than acquiring new ones. Since services are typically produced and consumed simultaneously, involving the customer in the service delivery process based on their needs and feedback allows for a wide range of customization. Ultimately, higher satisfaction results in better customer retention. Services marketing, especially in sports and tourism, requires close attention to customer needs and delivering high-quality, personalized services. These factors create differentiation and build customer trust, ultimately leading to success in this competitive market. #ServicesMarketing #SportsCenters #TourismCenters #CustomerRetention #ServiceQuality #CustomerRelationships #ServiceDifferentiation #Marketing #BusinessGrowth #CustomerLoyalty

I personally have had a few clients that fall in the “trap” of discounting. ——> What comes to mind is the infomous Sheldon Cooper from The Big Bang Theory training Penny with a Sweet each time she does something towards his liking. This same pattern occurs with Customers when you discount all the time, yes, they do purchase, but what will happen when your margin can’t sustain it anymore and you start loosing loyal customers cause we trained them to respond to discounts. Here are a few points from our CEO which have already had an impact on some of the brands I’ve worked on. I support Sustainable Marketing 100%

Repeat after me: the product is not enough. The product is not enough. The product is not enough. I see many entrepreneurs believing that if they have THE product, which of course is the best, since it's theirs, the product will sell by itself. This belief also goes for personal branding, when a person is ‘the product’. Here are 10 reasons why product is not enough: 📌 Awareness. No matter how outstanding your product is, if people don't know it exists, they can't and won’t buy it. Effective marketing ensures that your target audience is aware of your product and understands its value. 📌 Competition. You're likely not the only one selling a product in your category. Without differentiating your product through marketing, consumers might not see WHY they should choose yours over a competitor's. And no, ‘because it is better’ won’t work. See the previous paragraph. 📌 Trust. Building trust with your audience is crucial. A good product alone doesn't foster trust; consistent & honest communication does. Marketing helps establish your brand as reliable and trustworthy. 📌 Customer Education. Your product might be innovative and unique, but if your potential customers don't understand its use or benefits, they'll pass it by. Marketing educates and informs consumers about why they need your product. 📌 Engagement & Retention. Marketing isn't just about attracting new customers; it's also about keeping them! Engaging your audience through storytelling, content marketing, or community building creates loyal customers. 📌 Feedback. Marketing provides a channel for receiving feedback from your customers. It creates a feedback loop. This feedback is extremely valuable for improving your product and tailoring your offerings to better meet customer needs. 📌 Brand Building. A strong brand stands out in a crowded marketplace. Cc Diferentiation. Marketing cultivates your brand identity, making your product not just an item, but a part of your customers' lives. 📌 Positioning. Effectively positioning your product in the market requires more than just having a great product. It involves communicating your Unique Value Proposition clearly and consistently across ALL marketing channels. 📌 Emotional Connection. Emotions create a deeper connection with your audience, leading to Brand Loyalty. Marketing communicates not just the features of your product but also the emotional benefits of using it. 📌 Market Dynamics. Consumer preferences and market trends change rapidly. Continuous marketing efforts help your product adapt & remain relevant to your target audience's evolving needs. Once again, the product is not enough. Remember, Branding & Marketing have a multifaceted role in the success of a product and a brand. #brandstrategy #branding #personalbranding #marketing #howto 

Embracing personalization in your marketing strategy is widely regarded as an essential belief for brands looking to build lasting relationships with customers. This approach fosters brand loyalty, as it tailors experiences specifically for each individual, making them feel valued and understood. Key benefits include improved customer engagement and increased likelihood of repeat purchases. However, relying solely on personalization can present risks. If your metrics focus only on short-term gains—such as click-through rates or immediate purchases—you might miss the broader picture of customer lifetime value. This oversight could lead to decisions that don’t support long-term growth and loyalty. Alternatively, a more holistic view emphasizes the importance of customer lifetime value (CLV) as a guiding metric. This strategy encourages brands to prioritize long-term relationships over quick wins. By focusing on CLV, you enhance your ability to predict future earnings based on sustained customer loyalty, effectively maximizing revenue over time. Yet, this approach isn't without its drawbacks. It often requires significant time and resources to cultivate these relationships, and immediate results might be less visible, which can be challenging in a fast-paced marketing world. An integrated approach that combines the best of both personalization and a focus on CLV can provide a balanced pathway. Start by measuring both short-term engagement metrics and long-term customer value. Use insights gained from your personalized campaigns to inform your strategy, making adjustments as necessary to enhance engagement while also keeping an eye on how these efforts contribute to long-term loyalty. To implement this balanced approach, regularly review your metrics and adapt your campaigns based on both immediate feedback and long-term outcomes. Collaborate with your team to strategize on how to deliver personalized experiences that resonate with customers while reinforcing the value they bring over time.

🚀 **9 Ways to Create a Unique Selling Proposition (USP)** 🚀 Standing out from the competition can be challenging, but a compelling USP is your ticket to making a memorable impression. Here are 9 strategies to craft a USP that sets you apart: 1. **Personality or Brand**: Highlight the unique personality or identity of your founder or CEO. Let their story or character shine in your marketing efforts. 🌟     *Examples: Steve Jobs at Apple, Wendy’s unique brand voice.* 2. **Backstory**: Share the unique journey that led to the creation of your company or product. A compelling backstory can resonate deeply with your audience. 📖     *Examples: TOMs Shoes' mission to provide shoes for children in need, Clif Bar’s commitment to a holistic workplace.* 3. **Experience**: Offer a distinctive experience with your product or service that’s memorable and enjoyable. Think about ways to make every interaction with your brand exceptional. 🎢     *Examples: Disneyland’s magical experience, high-end dining establishments.* 4. **Process**: Emphasize the unique processes or methods used in creating your product or delivering your service. 🛠️     *Example: AquaHydrate’s seven-step filtration process.* 5. **Product or Service**: If your product or service itself is unique, flaunt it! This is a powerful way to differentiate. 🌟     *Example: The original iPhone’s groundbreaking features.* 6. **Price**: Position yourself as the low-cost leader. While this approach can be less effective for some, if you’ve got the lowest price, let your audience know. 💸     *Example: Walmart’s everyday low prices.* 7. **Promotion or Promise**: Create a unique promise or promotional offer that grabs attention. 🎯     *Example: Domino’s 30-minute delivery guarantee.* 8. **Place**: Utilize your physical location or distribution channels creatively to stand out. Think beyond the obvious! 🌍     *Example: Blendtec’s viral blending videos featuring unconventional items.* 9. **Big Idea**: Develop a clear and compelling big idea that captures the essence of your product or service. Make sure it’s something that resonates and sticks with your audience. 💡     *Example: P90X’s unique workout regimen combined with savvy marketing.* By leveraging these strategies, you can craft a USP that not only distinguishes you from the competition but also adds significant value to your brand. 💪 What strategies have you used to create a standout USP? Share your insights and experiences! ⬇️ #Marketing #USP #BrandStrategy #BusinessGrowth #Innovation

What Makes a Marketing Offer So Powerful? 💥 An offer in marketing is more than just a deal or a discount. It’s a targeted value proposition designed to prompt your audience to take a specific action—whether that’s making a purchase, signing up, or clicking through. But what sets a great offer apart? 🎯 📌 Here’s the truth: With the right offer, you can boost response rates, even if your copy isn't perfect. A compelling offer is that powerful—it makes your product or service irresistible. Key Elements of a High-Converting Offer Core Product Value – Address a clear need or desire. Frame it around how your product solves a problem. Incentives – Give people a reason to act now! Offer discounts, bonuses, or exclusives. Scarcity and Urgency – "Only a few left" or "limited time only" creates the now or never effect. Strong CTA (Call to Action) – Guide them to the next step: “Buy Now,” “Get Started,” or “Claim Your Offer.” Clear Terms – Make it easy to understand how and when the offer can be redeemed. Testimonials – Provide social proof that your offer delivers. Guarantees – Alleviate doubts with a money-back guarantee or exchange policy. Price Anchoring – Highlight the value to make the offer feel like a no-brainer. When your offer aligns with your audience’s needs and uses these elements, it’s not just about the price. It becomes a value-driven decision, making your brand stand out in a crowded market. A powerful offer has the potential to transform your business—by turning a “maybe” into a “YES.”

Invesp surveyed 700+ VPs of Marketing from leading US ecom brands, and some of the findings are interesting: Are you currently running experiments on your website? 46.2% said yes 53.8% said no Is it frustrating that your A/B testing does not follow a standard process? 28.6% said that's rarely a problem 14.2% said that's not a problem 14.3% said that's a serious problem 42.9% said that's a critical problem that must be fixed Do you struggle with a solid plan for launching multiple A/B tests every month? 28.6% said that's a problem 28.6% said that's rarely a problem 14.2% said that's not a problem 28.6% said that's a critical must-fix problem Can you create a 6-12 month strategic plan to improve conversions? 7.6% said that's not a problem 15.4% said that's rarely a problem 38.5% said that's a serious problem 38.5% said that's a critical problem that must be fixed The team is compiling all the findings and will let you know once they are published.

Effective marketing is about creating a consistent, authentic brand experience and organic methods are the way to accomplish this. Companies that nail #organicmarketing see improved sales cycles, higher customer retention, and a rock-solid brand reputation that pays dividends for years; All from doubling down on the timeless principles of providing value and building real relationships. https://lnkd.in/g7e7HQpe

The Power of Personalized Marketing and How It Can Lift Your Brand https://ow.ly/VLWT50QNJ9N