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In a perfect world, you should own your Meta ad account and Meta pixel, however, you should ALWAYS have access. If your agency won't provide you access to your Meta Ad account, that's a trust issue. Visit https://bit.ly/4dqkzhN to get your digital marketing back on track and turn your setbacks into wins.

In a perfect world, you should own your Meta ad account and Meta pixel, however, you should ALWAYS have access. If your agency won't provide you access to your Meta Ad account, that's a trust issue. Visit https://bit.ly/4dqkzhN to get your digital marketing back on track and turn your setbacks into wins.

The majority of Meta ads you launch will flop. But when an ad hits, it can change your business. This is why it's important to get your media buying right. Your ad account should be set up to: 1. Improve the chances that your creative tests succeed 2. Automatically limit spend on creative tests that don't perform. 3. Limit spend on creatives that may perform well with small budgets but can't introduce scale into the account. - Your account structure should help create more scale in your business. If you don't think yours does, send me a DM. I’d be happy to take a look and let you know.

Meta announces the end of Dynamic Ads while ushering in the new 'Flexible Ad' format to replace it. Dynamic ads have been a staple for so many businesses and marketers - the ability to create mass variation and creative testing on one singular ad has always been promising. What does Flexible Ads aim to do differently? Find out in our latest blog: https://cstu.io/673950

📈 Digital ad spending continues to charge forward, but not every industry is created equal. Join us next Friday for an exclusive webinar featuring EMARKETER’s Chief Content Officer, Zia Daniell Wigder, and Principal Forecasting Writer, Ethan Cramer-Flood, where they'll answer these questions and more: ✅ Which industries are growing their ad spending faster or slower than the average, and why? ✅ How are industries dividing their ad budgets among various formats, channels, and devices? ✅ Which sectors are over indexing on social spending, and why? Register here to save your spot: https://lnkd.in/eh2a2sTY #digitaladvertising #advertising #adspend #webinar

Confusion Regarding Flexible Ad Format and Objectives: What’s going on here? Advertisers are hearing a lot about Flexible Ad Format right now. Since Dynamic Creative is no longer available for all objectives, Meta is recommending using Flexible Ad Format instead. But, is Flexible Ad Format only available for the Traffic objective? That was originally the requirement. Or is it only available for... Read more » The post Confusion Regarding Flexible Ad Format and Objectives appeared first on Jon Loomer Digital.

🔍 New Update from Google! They are testing a fresh ad format—plain horizontal ad cards. This comes after their earlier introductions of vertical and carousel ad cards 👇 It looks like Google is simplifying its approach to search ads, which could mean more straightforward and impactful ad experiences for users. 🤔 Industry colleagues, what do you think this could mean for the future of search advertising? How might this affect our strategies? https://lnkd.in/d9BqEYek #googleads #horizontal #adformat #adcards #digitalmarketing #mediabuying #campaignmanagement

Is Meta’s ad-free future the end of traditional advertising? 📢 As social media continues to evolve, it's crucial for CMOS to stay informed about the latest trends and shifts in the industry. Join us as we delve into the implications of Meta's ad-free approach and discuss what it means for traditional advertising. Stay ahead of the curve and navigate the changing landscape of digital marketing with confidence.🌟 https://lnkd.in/g3BQtvin

🚀 Ready to elevate your Meta ads game? Swipe through our latest carousel to master the art of Meta advertising! From setting up your account to optimising your campaigns, we've got all the tips and tricks you need. Check it out and start transforming your digital strategy today! #MetaAds #DigitalMarketing 💻📈

Want to maximize your ad impact? X's Trend Genius targets real-time trends for unmatched engagement. Stay relevant and optimize your ad spend. https://lnkd.in/dupNyuky