Zia Daniell Wigder

A really good point by Arielle Garcia in this story (read the whole thing) "Privacy-enhancing tech doesn’t make creepy and disruptive ads less creepy or disruptive in the eyes of the average user." Research presented at PrivacyCon says that "perceived privacy violations" for on-device systems that don't identify you individually are about the same as for conventional cookie-based tracking https://lnkd.in/gqA-bb5g That research is consistent with my experience answering end user questions about this stuff. People seem to be just as interested in turning off the new "privacy-preserving" ad features as the old-fashioned cookies—sometimes more. What I think is going on here is that, true, the new features don't identify you as an individual, but they still do some of the problem parts of "creepy" ads. A "privacy-preserving" ad system can still: * match scammers to likely victims * classify people into groups to enable price discrimination and other forms of discrimination

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In the next episode of the Duran Inci Podcast, we delve into the true nature of innovation with guest Alex Berg, exploring how it extends far beyond the pursuit of profit. Our conversation will uncover how a deep-seated desire to challenge the status quo can yield extraordinary and widespread impacts. We will examine the crucial decisions that ambitious individuals face, revealing how embracing daunting challenges can profoundly influence one's trajectory. Whether you are an aspiring entrepreneur, a seasoned executive, or simply intrigued by the dynamics of transformative change, this episode will equip you with valuable insights into the art of pushing boundaries and redefining possibilities. Tune in to gain a deeper understanding of what drives innovation and how it shapes the future. #DrivingInnovation #MoreThanProfit #EntrepreneurialDrive #EmbraceChallenges #ShapeTheFuture #TechInnovation #LeadershipInsights #StartupJourney #AgentsOfChange #ExpandBoundaries

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In the world and industry of #digitalmarketing, this is why it is important to diversify your strategy, campaigns, and social platforms! #lookattheanalytics #demographics #salesfunnels #sustainability

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Interesting debate where I was happy to contribute in The Drum article on the recent Goldman Sachs AI report which raises important critical questions on use of #AI investments in the creative and marketing industry. My POV on it.... The arrival of #AI in marketing is a double-edged sword. AI tools and solutions bring unprecedented efficiencies and possibilities, but their general availability also levels the playing field. The Goldman Sachs report’s skepticism about ROI for non-tech businesses underscores a critical issue: how can any agency charge a premium or maintain better margins when everyone has access to the same AI capabilities? The key lies in how these tools are applied. Agencies can set themselves apart by their unique approach to integrating AI into their operations, strategies, and creative processes. The real value moves from the technologies themselves to the expertise and creative application of those tools. At Omnicom, we call this "Elegance at Scale." The challenge is bringing creativity back to AI as brands demand more customized content at scale. Often, content studios and one-off tools slow down, become more expensive, and lose quality when scaling. Agencies that invest in customized data analytics solutions, proprietary AI applications, and skilled talent can offer faster insights, faster creative sprints, and lower funnel efficiencies. By rethinking their costing models from FTE to pay-for-demand, agencies can also provide tailored strategies that a highly qualified, AI-savvy workforce can deliver, making clients willing to pay a premium for these enhanced integrated intelligence services.

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Mergermarket's M&A reporters are always asking ourselves what major news developments will mean for deals. Please check out this great article from Arezki and Santosh on the upcoming French parliamentary elections. The article, which is up on our public site, provides an interesting answer to what French political turbulence means for M&A. Please check it out after the jump!

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Retailers are worried about the growing "data trust gap", but also don't want to move toward first-party data for fear of consumer privacy concerns... This kind of circular logic is exactly why data doesn't win, period. The only way out of the trust gap is to actually become trustworthy when it comes to privacy, and that means moving away from a customer data-centric approach completely. #Retailers #Advertising #Marketing

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Why Collectibles on Chain Are the Future 🐝 Collectibles have always been about ownership, rarity, and authenticity. But in today’s world, proving these things can be challenging—especially as markets grow more global and digital. This is where blockchain steps in. By putting collectibles on chain, we unlock transparent, verifiable receipts of ownership that are immutable. Whether it’s a rare trading card, limited-edition sneakers, or vintage comics, blockchain provides proof of authenticity that no traditional system can rival. No more disputes over the legitimacy of a collectible—every transaction is stored forever. In a world where counterfeiting and misrepresentation have caused so many issues, blockchain adds trust. And it doesn’t stop there. The ability to trade globally without worrying about borders or intermediaries will open doors for resellers and collectors alike. This is the next evolution of collectibles. At Beezie, we’re excited to be at the forefront, offering collectors and resellers an easy way to bring their prized items on chain and into global markets. The future is digital, and blockchain is the new ledger. Stay informed about Beezie here: 👉https://beezie.io/ 👉 https://buff.ly/3TQ2Id0 👉 https://buff.ly/3TqqkoK #Blockchain #Collectibles #DigitalOwnership #OnChainCollectibles #BeezieCollects #NFTs #Crypto #FutureOfCollectibles #TrustlessMarkets #BlockchainTechnology #startup #techstars #techstartup

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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Great article - these points still resonate for me on the #CMO role: **Data-Driven Insights**: Leverage data insights to drive strategic decision-making (but you have to HAVE the data). This enables CMOs to better understand customer behaviors and preferences, leading to more effective targeting and personalization. **Expanded Organizational Influence**: CMOs are now playing a more integral role in business strategy. Their influence extends across various departments, enabling them to contribute to broader organizational goals and drive innovation (marketing spread more thin as their stakeholders now reach the entire organization plus clients). **Enhanced Customer Journeys**: With the rise of digital platforms, CMOs are tasked with creating seamless and engaging customer experiences across all touchpoints. This requires a holistic approach to managing the customer journey, ensuring consistency and satisfaction at every stage (but requires insights shared from the business that marketing doesn't often receive).

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Some sage words from Stacy Bohrer: "By taking an audience-first approach, rather than an inventory-first approach, advertisers can create multiple audience segments and then target these segments wherever they happen to be across the open web, CTV, and other digital environments rather than creating lists of digital inventory based around specific topics and genres." We live and breathe in an APO world - Audience Path Optimization - in finding your niche audiences at scale across our entire tier 1 supply footprint, running up against our industry leading supply side identity graph, and shooting those matched requests directly to a buyer's seat at their DSP of choice for buying.

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There's a lot of focus on how generative AI will negatively impact creativity. One way to combat this is through the lens of critical insights. "Instead of prioritizing generative AI tools solely for improved content efficiency, there is actually more short- and long-term value if we use them to drive greater insights to inform campaign briefs and media planning, as well as collaboration among the marketing teams." The valuable consumer insights that AI can provide enables marketing teams to use that saved time and effort to be even MORE creative. #GenerativeAI #AdTech #PerformanceMarketing #MarketingAI #MarketingLeadership

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We at GrowByData are Excited to Enable Large Brands & Agencies Thrive in the New Google AI Era. Join our Webinar this Wed June 12 at 1pm ET to Learn, and Win in the New Era of #SearchMarketing! Register today 👉 https://bit.ly/4581LS0 Audit Your Performance and Rapidly Experiment to Thrive in #GoogleAISearch. #GrowByData #GoogleAIOverview #GoogleSearchMarketing

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The consumer news, brands, people, places, things that captured my attention last week: 1. Kiehl’s starts selling on Amazon — (from WWD) https://lnkd.in/gxA2mDWH 2. Gap raises full year forecast and Zac Posen bets on celebrities to revive the brand — (from WWD & Vogue Business Instagram) https://lnkd.in/gxA2mDWH 3. The flat lay is back — (from Glossy) https://lnkd.in/gxA2mDWH 4. DTC Briefing: Startups are pursuing a mix of credit and equity amid fractures in funding — (from Modern Retail) https://lnkd.in/gxA2mDWH 5. The fight for influencer marketing dollars heats up with a lawsuit — (from BoF) https://lnkd.in/gtWGAb6A 6. 96% of Ulta’s sales run through their loyalty program — BoF Case study on loyalty — (from BoF) https://lnkd.in/ghZ9Gx-u 7. Abercrombie’s stock surges 24% as they capitalized on “wedding weeks” — (from CNBC) https://lnkd.in/guzQKu8U 8. Golden Goose sells $500 dirty sneakers — they’re raising €100M in an IPO — (from WSJ) https://lnkd.in/gi94ff54 9. L Catterton leads $40M Series A investment for Squared Circles — (from PR Newswire) https://lnkd.in/gdJzvTij

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Exciting news to share today: Stamped is joining forces with Repeat! I got introduced to Kim Stiefel and Sarah Wissel back in February, and it felt like a perfect fit right out of the gate. Repeat had evolved out of the needs of their own CPG brand, the product immediately clicked for me from the first demo, and most importantly - I've never heard customers talk about a software company the way Repeat's did when I got to speak to a few of them. That's a function not only of how much the Repeat team has put into those customer relationships & the core product, but also how big of a need Repeat is addressing in the personalization space. Back when I was at Away, we had an A+ retention marketing team. I had an awesome team of 7 on the data side, and much of their time went toward partnering to drive marketing outcomes. We were growing topline fast on the back of a balanced ads + brand acquisition strategy. We had an expanding product set meant to boost LTV in an otherwise low-repeat luggage category (backpacks, accessories, duffels, etc). And we had a big valuation that was predicated on that LTV story expanding. Basically, we had all of the people and motivation in the world to figure out how to maximize re-engagement and repeat business. And still, it was incredibly difficult to actually deliver the personalized experience that we knew we needed to. Like any other company, the product catalog was optimized for website merchandising, not marketing. 5 versions of the same sku labeled v1, v2, v2a, v3, vSummer2019 so you could connect it to small variations in the product development cycle. Basic email marketing tools were too simple & non-dynamic, and the earlier versions of Customer Data Platforms were taxing to build around. Personalizing the timing and featured products in a message based on a customer's attributes and purchase history generally meant spider-webbed branching logic & brittle dynamic templates. We managed to drive some pretty good outcomes mostly by throwing an army of very talented marketing + data people at it - but even a comparably high-growth DTC brand in 2024 is probably operating with 25% of the headcount that we were given changes in the funding & macro environment. And most of the problems above have gotten marginally better, if at all. This is what Repeat has been obsessively solving. Cutting through this messiness to surface the right product(s), at the right time, in a user-specific way, automated across email, SMS and cart. Given all the work we've already been putting in at Stamped to surface targeted user-generated content and individually tailored Loyalty incentives, this combination moves us into a great position to deliver genuine personalization across the board starting today.

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The ripples caused by , first, the super dominant tech platforms and, more recently, the emergence of IA powered solutions, has turned into big waves. Rather than being swept away by these developments even large groups like Omnicom are being forced to consolidate with their peers into even larger companies. On the other hand competition authorities are - finally - beginning to think about cutting the largest platforms into smaller, less integrated entities. Fascinating to watch, hard to predict exactly where this is going or who’s winning and who is losing. My fear is that the final consumer won’t have much of a say.#Omnicom #Google #Amazon #Advertising #competitionpolicy

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eJ9Q3PDJ #ContextualAI #CTVAdvertising #InnovationInMarketing

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Are we talking about this enough? We have not seen an anti-trust ruling like this in decades, perhaps you recall the case against Microsoft in the 90s? It had a huge impact on Microsoft. What impact do we think this will have on Google? For Microsoft, it inspired/forced product innovation. https://lnkd.in/e9BCnQ2a #letstalkaboutgoogle #adtech #google #digital

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The second and, as of now, the final presidential debate is in the books. As we approach another critical election season, political campaigns must rethink how they reach voters. Thousands of voters will decide this race in 15 or so counties across a few battleground states. The key to victory? Aligning message with mindset. By aligning messages with relevant, real-time content, campaigns can engage voters in more personalized, meaningful ways—while ensuring brand suitability and maximizing reach. It was great talking with Chris Wood and MarTech, as we discuss how video-level contextual targeting in CTV empowers political campaigns to make smarter, data-driven decisions, delivering the right message to the right audience at the right time. Check out the article for more insights on how political strategies are evolving! #election2024 #adtech #programmatic #connectedtv #contextuladvertising https://lnkd.in/g8rBNnn3

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Jamie Gutfreund, Jennifer Musil, and Alex Morrison and I were excited to see our new data from The Harris Poll on #creators make Ad Age's Number of the week: 85%. Eighty-five percent of creators today seek long-term partnerships with brands rather than working on one-off sponsored content. Yet the same number of creators have not heard feedback from marketers about how they evaluate their content (metrics and strategy) or what they think of their work. But since 89% of Creators say they have audience insights that brands fail to access, our research urges marketers to go past 'transactional relationships' and bring Creators early into your strategic development; share your goals and strategies. Also, listen to what Creators say about their communities and set up processes to read comments, pay attention to nuances, problems, challenges or marketing ideas that come directly from your intented buyers. There's a better, smarter way to work with creators and extract stronger ROI. You can download our full report at Creator Vision and creator marketplace platform Pearpop, or just reach out to any of us here. #influencermarketing #influencers Stagwell https://lnkd.in/eaauV7Fb

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