Eboost Consulting’s Post

In a perfect world, you should own your Meta ad account and Meta pixel, however, you should ALWAYS have access. If your agency won't provide you access to your Meta Ad account, that's a trust issue. Visit https://bit.ly/4dqkzhN to get your digital marketing back on track and turn your setbacks into wins.

Struggling to crack the Meta algorithm for all your different ad campaigns? Yahav Hartman, Madgicx's founder, covers how it works so you can make the most of your advertising like a pro. Read in our blog 👉 https://lnkd.in/dKnJK-db

In a perfect world, you should own your Meta ad account and Meta pixel, however, you should ALWAYS have access. If your agency won't provide you access to your Meta Ad account, that's a trust issue. Visit https://bit.ly/4dqkzhN to get your digital marketing back on track and turn your setbacks into wins.

In a perfect world, you should own your Meta ad account and Meta pixel, however, you should ALWAYS have access. If your agency won't provide you access to your Meta Ad account, that's a trust issue. Visit https://bit.ly/4dqkzhN to get your digital marketing back on track and turn your setbacks into wins.

Have you read our 2024 State of Digital Advertising Report yet? Our most comprehensive report of the year analyses the top trends in Social Advertising, OTT, Retail Media, Category Spotlights, and how key events like the Olympics and Euro Championship fared in brand partnerships and digital advertising in 2024. Here's a taste: US ad spend on social channels climbed 15% YoY so far in 2024, with Facebook, YouTube, and TikTok accounting for the majority. In fact, ad spend growth on social channels have outpaced OTT and Desktop and Mobile Display. Want to see more insights on everything digital advertising for the first half of the year? Check out our blog post and download our full report here: https://ow.ly/oNPY30sHefz

How to stay updated with latest ad strategies for advertising platforms like Meta, Google and TikTok

🚀 In today’s digital-first world, it’s surprising to see more marketers rediscovering the power of traditional advertising! From billboards to direct mail, traditional channels are making a comeback—and for good reason. Havard Business Review explores why more brands are turning back to these tried-and-true methods to cut through the noise, build trust, and reach audiences in ways digital ads alone can’t achieve. Check out the full story here to learn how traditional advertising can still make an impact in a digital age!

Ad platforms do not have your best interests at heart. I hope this is not some controversial or revelatory statement. It is a basic fact. And one that advertisers can sometimes lose track of, to their detriment. What do I mean by this? Well, ad platforms' primary goal is to make money - particularly the large, publicly traded platforms. Their top priority is keeping their stock prices high and meeting analysts’ expectations for growth. It’s not that they don’t want advertisers to succeed and be satisfied with their platform’s ad performance. It is just that that is not their top priority. I’m not casting aspersions on ad platforms. I am instead reminding advertisers, and those who manage ads on their behalf, to be mindful of this tension between what is best for advertisers and what is best for the ad platforms. It can be easy to forget that this basic tension is always present. The most successful digital advertising initiatives fully realize this dynamic and find ways to make the systems work to their advantage.

In today's rapidly evolving digital landscape, the intersection of programmatic advertising and cutting-edge Web APIs has sparked a revolution in the marketing world. As businesses strive to reach their target audiences more effectively, the role of Web APIs in enhancing programmatic advertising strategies cannot be overstated. https://lnkd.in/etB-zut2

Ever wondered how your digital ads affect the environment? 🌱🌍 We're exploring ways programmatic advertisers can help protect our planet, and It's easier than you'd think! 🚀 Whether it's tweaking your bidding strategy or switching up your ad formats, every little bit helps us move towards a more sustainable future 🕊 Check out the full story at: https://lnkd.in/e6X9xEzx