Paul Mackender’s Post

How Navattic transformed from Sales-Led to PLG (...and the 5 critical lessons they learned) Most Sales-Led SaaS companies struggle when layering on a PLG motion. But after 3 years of being sales-led, Navattic launched a free plan and made it work. Here are 5 key lessons they learned during their journey to product-led growth: 1️⃣ Over-communicate & iterate Weekly standups between marketing and sales became crucial. Share data, discuss what's working/not working, and make quick adjustments. This builds trust and alignment. 2️⃣ Enable sales feedback loops Create direct channels for sales to share insights about user pain points and wins. Sales team's feedback helps refine PQL definitions and improve the product experience. 3️⃣ Support sales transition Selling to PQLs is different. Users want to explore independently first. Navattic helps their sales team adapt by focusing on consultative approaches and timing outreach perfectly. 4️⃣ Celebrate small wins Significant revenue impact will take time. The Navattic team celebrate activation metrics like "first demo published" and share positive user feedback to keep momentum. 5️⃣ Stay radically transparent Regular sharing of funnel metrics, benchmarks, and product evolution keeps everyone aligned and motivated. --- The biggest lesson? Embrace the mess. You won't get everything right on day one. What matters is learning and adapting with your sales team as partners, not adversaries. If you want the full deep dive, check out the latest Product-Led Geek newsletter, with big thanks to guest authors Raman Khanna and Natalie Marcotullio 🔥 #plg #slg #gtm

GTM Strategy is having such a hype these days. Several people claim to have nailed it, telling others to send 5k emails a day, to others recommending software to create Lists and using AI to scale up the reach out. My perspective and this is only my perspective, it seems GTM tools are becoming a commodity with more and more tools being in the Market, enabling people to access emails, phone numbers, and buying insights... But... If we don't know how to architect their usage, it seems very easy to burn our TAM if not large enough. #GTM #GTMTool #Prospecting #SmallTAM

🚀 Elevate Your Sales from Click to Close with Profit Lifter™! 🚀 Step into the future of sales with Profit Lifter™, where every click leads you closer to profit. Our easy-to-use automated platform integrates advanced AI to streamline your entire sales process—driving traffic, capturing leads, and closing sales effortlessly. 🌐 Drive Traffic Effortlessly - Target and attract the ideal audience automatically. 🎯 Smart Lead Capture - Convert browsers into leads with precision and ease. 💼 Seamless Sales Closure - Close deals faster with AI-enhanced selling tools. Profit Lifter™ is your partner in growth, helping you build, scale, and refine your sales strategies for maximum efficiency. From the first interaction to the final handshake, make every step count with Profit Lifter™. Transform your sales journey with Profit Lifter™ and experience unmatched growth and success at http://profitlifter.com #ProfitLifter #AutomatedSales #EfficientMarketing #BusinessGrowth

🔍 Unlocking the Future of Sales with Apollo.io 🔍 Diving into Apollo.io has been a game-changer for my approach to sales and outreach. 🚀 What sets Apollo.io apart isn’t just its robust features but its innovative approach to leveraging data and AI for smarter sales strategies. Here’s a fresh take on what Apollo.io offers: AI-Powered Insights: Apollo.io isn’t just about data; it’s about intelligent data. Their AI-driven analytics offer predictions and actionable insights that adapt to evolving market trends. 🔄 Dynamic Lead Scoring: Gone are the days of static lead scoring. Apollo.io’s dynamic model adjusts scores in real-time based on engagement and behavioral data, ensuring you’re always targeting the most promising leads. 🔧 Customizable Automation: From hyper-personalized email sequences to adaptive follow-ups, Apollo.io’s automation tools are designed to fit your unique sales process, not the other way around. 📊 Integrated Market Intelligence: Access not just contact details but comprehensive market intelligence to drive strategic decisions. Apollo.io combines lead generation with deep market analysis, offering a holistic view of your industry. If you’re ready to revolutionize your sales strategy and leverage cutting-edge technology, Apollo.io is the tool to watch. 🌐 #SalesInnovation #AIinSales #DynamicLeadScoring #CustomAutomation #MarketIntelligence #SalesTech #FutureOfSales #DataDrivenDecisions #SalesGrowth #TechForSales #LeadGeneration #SalesStrategy #ApolloIO #SalesAutomation #MarketingTechnology #AIInsights #SalesTransformation #BusinessIntelligence #SalesOptimization #TechTrends

🚀 Elevate Your Sales from Click to Close with Profit Lifter™! 🚀 Step into the future of sales with Profit Lifter™, where every click leads you closer to profit. Our easy-to-use automated platform integrates advanced AI to streamline your entire sales process—driving traffic, capturing leads, and closing sales effortlessly. 🌐 Drive Traffic Effortlessly - Target and attract the ideal audience automatically. 🎯 Smart Lead Capture - Convert browsers into leads with precision and ease. 💼 Seamless Sales Closure - Close deals faster with AI-enhanced selling tools. Profit Lifter™ is your partner in growth, helping you build, scale, and refine your sales strategies for maximum efficiency. From the first interaction to the final handshake, make every step count with Profit Lifter™. Transform your sales journey with Profit Lifter™ and experience unmatched growth and success at http://profitlifter.com #ProfitLifter #AutomatedSales #EfficientMarketing #BusinessGrowth

🚀 Struggling to choose between Apollo.io and Seamless.ai? We’ve got you covered! Dive into our in-depth comparison to find out which platform is the best fit for your sales needs. Whether you’re looking for powerful integrations or the best data accuracy, this guide will help you make an informed decision. 📊✨ 👉 Read more: https://lnkd.in/dR7CEr_6 #SalesTech #LeadGeneration #B2BSales #Apolloio #SeamlessAI #CloduraAI #SalesTools #DataDriven

A new era is here. Bouncing back and forth between the latest AI platform that was added to your tech stack, your sales engagement platform, and your CRM is now a thing of the past. "Revenue Orchestration" is the new move. This term will soon be everywhere, so learn about it. Understand what it means. Start to thinking about the symphonies and harmonies that your tech stack and engagement tools are creating for your customers. THIS MATTERS MORE THAN ANYTHING ELSE RIGHT NOW! We've all been seeing the slow downs. People are less likely to answer cold calls. Email deliverability is frustrating. Social DMs from salespeople are often self serving. On and on we go! We need to create a new buyer experience! These disconnected sales processes are costing us deals. Period. Salesloft leading the charge dubbing this new classification of solutions "Revenue Orchestration" and I just love how customer and buyer centric that feels. I dropped the link below, in the chat so y'all can get familiar! #saywhatsales #salesloft #revenueorchestration #sellbetterpartner #salesloftpartner

From Beachside Idea to Sales Powerhouse: Introducing Salesify🌊 Born on a beach in Barcelona, Salesify was inspired by the challenges we faced at a sales agency. With 80% of sales happening virtually, reps struggle to enhance their performance and conversion rates. ⚠️ The Problem: Over 60% of reps missed their quota last year. With limited time to review recordings and notes, reps are left guessing how to improve, while managers can't provide detailed feedback. 💡 Our Solution: 1. Sales Coaching:Get AI-driven feedback on every call to understand why you’re winning or losing deals. 2. Meeting Analytics: Go beyond transcriptions—capture key details, action steps, and objections. 3. AI Follow-Ups: Save hours with personalized follow-up emails based on your meetings. ✨ What’s Coming: ♦️CRM Integration:Automatically push call details to your CRM with a single click Salesify ♦️Sales Playbooks: Follow proven methodologies like SPIN or MEDDIC, or create your own to boost conversion rates. Try it Now here ✨ https://lnkd.in/gRvv3hcs How It Works: 1. Sign up on Salesify. 2. Connect your Teams or Meets calendar. 3. Join your next sales call and let Salesify do the rest. ♦️support them Over on Product hunt ✨ https://lnkd.in/ge_sSSui Ready to revolutionize your sales game? #Salesify #SalesCoaching #AI #SalesEnablement #VirtualSales

"Help! Our leads are ghosting us!" 👻 Not anymore! See how Raintree Partners went from missed connections to matchmaking magic with AI! ✨ Here's what Zuma did for Raintree Partners: ✅ 2.4x higher lead-to-visit conversion vs other AI solutions ✅ 44.8% higher overall conversion rate ✅ 53% improvement in responsiveness ✅ 30% higher lead-to-tour conversion "Exploring the potential benefits of Zuma was absolutely worth it. Engagement rates and our lead-to-tour ratio skyrocketed - getting more customers in the door for our fantastic sales team members to close." - Hannah Bailey, MBA, Senior Marketing Manager at Raintree Partners How did we do it? ☑️ Seamless integration with Knock CRM & RealPage ☑️ AI + human hybrid approach for better conversations ☑️ Automated lead qualification to free up onsite teams ☑️ Natural, personalized prospect engagement 👉 Ready to transform your leasing process? Visit getzuma.com! #MultifamilyTech #AILeasing #PropertyManagement #RealEstateTech