optAd360’s Post

With 75% of brands facing brand-unsafe issues this year, it's time to dive deep into the rise of Made for Advertising (MFA) sites and how they pose a risk to your brand reputation and ad spend.🧐 Check out our new blog post to learn more about how improving contextual relevance in your digital advertising campaigns can help you protect your brand safety👇 https://hubs.ly/Q02SZgFx0

Building Brand Trust Through Transparent Advertising Practices Do your customers trust your ads? In an era marked by skepticism towards advertising, brands struggle to maintain credibility. AdElement addresses this challenge by embedding transparency into every aspect of our advertising operations. We ensure all ad campaigns are clear about the data they collect and how it’s used, providing consumers with the ability to control their advertising interactions. Our platforms are designed to foster openness, educating consumers and building mutual trust. Adopting these practices has dramatically improved trust levels across our client base, increasing consumer engagement and enhancing the overall brand reputation. Elevate trust in your brand with AdElement’s transparent advertising.

From navigating competitive ad spaces to ensuring brand safety, strengthen your marketing roadmap for the year as advertising competition heats up. Explore how to confidently adapt your advertising in real-time to keep top ROAS. #MarketingTips 

The Advertising Research Foundation (ARF) released findings last quarter that compared the findings of 12 attention measurement companies. You can see the key takeaways being adopted by brands globally through: ✔️eye tracking and facing coding being used to measure attention ✔️creative assets playing a key role in holding consumer attention ✔️brands optimizing their ad spend by understanding attention better Read the full article here: https://hubs.ly/Q02LzZyB0 How is your brand using attention metrics? #AttentionMetrics #AttentionOptimization #Advertising #Optimization #CreativeTesting #CreativeConfidence

Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

From navigating competitive ad spaces to ensuring brand safety, strengthen your marketing roadmap for the year as advertising competition heats up. Explore how to confidently adapt your advertising in real-time to keep top ROAS. #MarketingTips 

In the competitive world of digital advertising, overcoming user's objections is crucial. It's important to stand out against competitors and build trust, so users feel compelled to convert. However, sometimes it can take some time to get a user to a place where they feel ready to convert. This is why I find it so important to include key objection busters in ad creative that is served in the consideration stage of a user's journey. At this stage, a user is already familiar with the brand and product, and they're considering converting, but there's likely something holding them back from doing so. These are some common objections that can fuel ideas for how to best angle your ad creative to get a user all the way to the conversion stage! Let me know if I missed any 💭 💵 How does the cost compare to competitors? 💪 Is it good quality? 👥 Do others have good experiences with this brand/product? 😮💨 How will it make my life easier/better? ⏳ Should I wait to see if I find a better version elsewhere?

What is the solution when a trusted publisher with over a century's worth of brand equity is caught running a parallel Made for Advertising site in the shadows? Our CEO Mario Diez explained for AdExchanger the importance of domain-level analysis and real-time, page-level evaluations as the necessary levers to holistically avoid MFA. Check out the article in AdExchanger for the whole story:

TyreNews.co.uk offers unparalleled opportunities to expand your brand's visibility across the UK and Europe. By choosing to partner with us, you can confidently elevate your brand awareness through our innovative advertising solutions. SmartAds technology ensures that your advertisements are seen by the right audience. Unlike conventional methods that rely on rotating ads with each page refresh, our SmartAds technology strategically places your ads to engage the most relevant viewers. This targeted approach maximises exposure to your potential customers, enhancing the effectiveness of your campaigns. Furthermore, we provide a trackable service that allows you to monitor the performance of your advertisements. This transparency enables you to see the return on your investment, ensuring that you get the maximum value out of every penny spent on advertising with us. With TyreNews.co.uk, you're not just advertising; you're investing in a strategic partnership that grows your visibility and drives your business forward. Join us and experience the impact of smart, effective advertising. https://lnkd.in/eNvqUxyM