As 2024 comes to a close, we're thrilled to share the standout data trends we uncovered this year. 📊 Thank you to our partners, clients, and team for making it all possible. Here's to an even more insightful 2025! 🚀 Check out our 2024 Wrapped 👉
PEER39
Technology, Information and Internet
New York, NY 3,697 followers
The leading global provider of contextual, suitability, and quality solutions for modern marketers and publishers.
About us
Peer39 is a leading global provider of real-time contextual, suitability, and quality advertising data solutions. For 20 years, Peer39 has equipped programmatic buyers, publishers, and brands with advanced tools that analyze ad placement environments. Peer39 specializes in pre-bid targeting and post-buy analytics, empowering advertisers to make smarter, data-driven decisions across CTV, web, in-app mobile, and online video channels. Powered by AI-driven semantic analysis and privacy-compliant, global, cookieless data, Peer39’s solutions ensure precise and relevant targeting, suitability, and actionable insights. Peer39 is easily available wherever digital inventory is bought, sold, or curated.
- Website
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http://www.peer39.com
External link for PEER39
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- semantic targeting solutions, real time bidding, programmatic buying, cookie-free, and CTV
Locations
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Primary
Get directions
New York, NY 10016, US
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Employees at PEER39
Updates
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PEER39 CEO, Mario Diez, had the pleasure of sitting down with Alessandro De Zanche on his podcast of Not Just ADZ, to discuss the shifting dynamics of contextual advertising, safety, and suitability — and how these shifts are impacting both advertisers and media owners. If you want to set your buyers up for success in the new year, you'll need to understand the real challenges and opportunities facing the industry today. ▶️ Watch the full episode before you slam your laptop shut for the rest of the year: https://lnkd.in/g7si8R5y
Independent consultant - Senior advisor - Audience, advertising, media monetisation strategist
A few weeks ago, Mario Diez, CEO of PEER39, highlighted in one episode of the “not just ADZ” podcast a trick by non-MFA media brands which makes it important to perform brand safety checks at the page level, rather than the domain level. It might happen that, towards the end of a quarter, some quality media brands increase their ad-to-content ratio to hit their revenue targets, a cheap tactic that produces a few extra cents for the media company’s revenues and a considerable reputational damage. I remembered Mario’s words this morning when, as a subscriber, I found the homepage (yes, the homepage) of one of the main news media outlets of a certain country (a publisher I admire for the balanced and trustworthy content) flooded with bad-taste, low-quality, tacky ads. Is it limited to those visiting the website from abroad? I don’t know (thank you very much, if that’s the case). I have always been of the opinion that brand safety is at a domain level, for quality media, but I must admit, there is always someone making it harder for the whole category. I hate the soundbite “saving journalism” as if journalism needed charity to survive. Quality journalism has a value that has to be supported through sound and sophisticated product and commercial strategies, ultimately rolling all up into one. Check the whole conversation (link in the comment below). It is an interesting deep dive into the nuances of brand safety and a better relationship between advertisers and media owners. #advertising #audience #media #adtech #content #publishers #monetisation #strategy #userexperience #marketing #brandsafety #brandreputation #brandsuitability
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Don't go into 2025 without knowing the facts when buying #CTV... let us help you debunk these common myths 👀 ⏩ Read more here: https://bit.ly/4g8ra2D
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The digital media landscape is evolving, and accountability is at the forefront. How can brands, agencies, and platforms collaborate to build a more responsible ecosystem? 🤔 A few suggestions: ✅ Support high quality journalism ✅ Focus on signals, not "cookieless" ✅ Abandon reporting silos ✅ Invest in thoughtful creative Read the full article by PEER39 CEO, Mario Diez, on AdExchanger: https://bit.ly/3OPSruy
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We're headed to #CES2025! If you're going to be there, we'd love to connect. Find time with our team below: 🤝 For partnership inquiries: http://bit.ly/41ldfl8 📺 For CTV integrations: https://bit.ly/41iKc1D See you there!
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In a recent post for Streaming Media Magazine, PEER39 CEO Mario Diez challenged the conventional thinking around CTV ad buying. While many believe advertisers crave detailed show title data, the truth is more nuanced. The real value lies in understanding who is watching, not just what they’re watching. Read the full article below to see why shifting the focus to audience and context is the key to smarter #CTV ad strategies:
Streaming Media - Associate Editor, INTERLOCUTOR Magazine - Founder & Editorial Director
Mario Diez of PEER39 writes about how brands are clamoring for one signal above all else: show title data. #CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers would want to mimic the TV advertising practice of going after specific programs that draw big audiences. Yet, when it comes to CTV, show-title data isn't the answer that advertisers want it to be #streamingmediamagazine #streamingmedia #ott #ctvadvertising https://lnkd.in/eNSzUGnW
CTV Ad Buyers Think They Want Show Title Data, But They Don't
streamingmedia.com
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Behind every success story there is at least one Hidden Hero 🦸♂️ : someone who goes above and beyond without being asked and continuously strives to deliver optimal results. Our 2024 Hidden Hero is David Cutler, Senior Sales & Business Development Representative. Since joining Peer39 in 2022, David has proven to be a problem solver, connector, and plays a central role in enabling company success across teams. He is an expert researcher who dives in head first to identify most from emerging solutions at Peer39. THANK YOU, David!
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We are thankful for our employees across the globe, the impact they’ve made this year, and the opportunities to bring international teams together. Some highlights: 🔹 An expanded presence in APAC with a new office in Vietnam 🔹 Our product and engineering teams held a strategy off-site in Poland and also devoted time volunteering in Israel 🔹 Our Sales, Account Management, Finance, Partnerships, and Marketing teams gathered for 2025 planning and a holiday party in NYC
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Our CEO, Mario Diez, sat down with AdExchanger to de-mythify industry concerns around what transparency for #CTV would mean for publishers and advertisers. All parties involved in bringing CTV to audiences should feel confident in increasing transparency across the board. Read here: https://lnkd.in/eXiKz5Ps
Content-level signals in CTV are reshaping the market, boosting publisher revenue and enhancing advertiser confidence. As Mario Diez, CEO of PEER39, explains, transparency drives investment, not limits it. https://lnkd.in/eXiKz5Ps
Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchanger
adexchanger.com
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Some insights from our CEO, Mario Diez, on this week’s Brand Safety Summit and the "Navigating Towards Safe Outcomes in CTV" panel. A key takeaway, to foster greater trust and efficiency in CTV advertising, the industry needs: 1. Transparency and scale 2. Education for brands, especially those new to CTV 3. Technical standards for content-data transmission Read more here: https://lnkd.in/gW3Qpu7G. #CTV #brandsafety
Disrupting the Status Quo in CTV at the Brand Safety Summit
peer39.com