tvScientific

What does the future of TV advertising look like? 📺 Say hello to TV 2.0, an ad ecosystem that’s not just about reaching broad audiences — but also driving real, measurable outcomes that are most critical to your business. With the rise of CTV and streaming, the advertising landscape is finally catching up to digital standards. This evolution is giving advertisers the tools to target, measure, and achieve bottom-line results in ways previously reserved for channels like search and social. Learn more about TV 2.0 in Jason Fairchild’s feature in The Drum: https://lnkd.in/eiFxYFNv

🚨 4 days until Cyber Five!🚨 Don’t let your CTV campaigns miss a beat during this crucial shopping window. Take a few minutes to review, adjust, and drive results this season with our all-in-one Holiday CTV Toolkit👇 🎥 Tune into our webinar, co-hosted by Rockerbox to learn new holiday trends, tactics, and timing: https://hubs.la/Q02Z8b0M0 📖 Dive into our 2024 Holiday Advertising Trends Report to see what nearly 600 experienced marketers are planning for this year: https://hubs.la/Q02Z890q0 📺 Get access to our buying guide to improve brand awareness and drive business outcomes with CTV this holiday season and beyond: https://hubs.la/Q02Z88_m0 📝 Check out our blogs to get more insights: https://hubs.la/Q02Z89350

Huddle up, advertisers. Super Bowl LIX is coming up (sooner than you might think)! 🏈 As brands gear up for the biggest ad day of the year, the competition is fierce. And with ad prices at a premium, brands are increasingly looking to CTV as the smart play for reaching Super Bowl audiences at a fraction of the in-game cost. In our latest blog, we dive deep into why CTV is the best channel for your Super Bowl advertising initiatives. Check it out to learn everything from best practices to top ad examples from last year’s Big Game: https://hubs.la/Q02Z8f320 #CTV #ConnectedTV #SuperBowlLIX #PerformanceTV #Advertising

Happy World TV Day! 📺 Join us in celebrating today by taking a look back at the evolution of TV advertising — a journey that started with a $9 black-and-white ad in 1941 and has transformed into a $70 billion industry powered by CTV and OTT innovation. As Connected TV continues to redefine the rules, it’s clear we’ve entered the era of TV 2.0: ⭐ Precision over guesswork: Advanced audience targeting meets measurable outcomes. ⭐ Creativity unleashed: Dynamic, interactive ads that engage and convert. ⭐ The future of storytelling: Where technology meets cultural impact. In our latest blog, we break down how the industry has evolved and what’s next for brands ready to embrace the future of TV advertising. Check it out: https://hubs.la/Q02YRJ0L0

The Cyber Five countdown is on! 🛍️ Are your CTV campaigns primed to capture your audience’s attention when it counts the most? With ad competition at its peak, every marketer needs a strategic edge to stand out. The good news is that our 2024 Holiday Resources Hub has everything you need to know about this season’s essential insights: advertising trends, optimal ad placements, and proven tactics for engagement across the most influential shopping days. Check out our trends report, buying guide, or webinar to fine-tune your approach and maximize results during this critical period: https://hubs.la/Q02YFSWp0

As 2025 approaches, millions are preparing to reset and focus on their health goals. With CTV, health and wellness brands can reach this motivated audience right where they are, with messages that inspire action and resonate deeply. 🧘🌱 Curious how? Tap into our latest blog for a step-by-step CTV guide to kickstart your New Year campaigns: https://hubs.la/Q02Xfqhp0

Who is… Michael Bilow? This Jeopardy champion-turned-Head of Data Science tackles all things performance here at tvScientific, and we’re excited to feature him in our first employee spotlight. https://hubs.la/Q02WWm5r0 If you’re ready to make an impact on the future of performance TV, now’s your chance! Michael’s hiring data scientists to join his team 🚀 #DataScience #tvScientist #tvSciLife #EmployeeSpotlight

Black Friday and Cyber Monday are rapidly approaching but there's still time to learn from insights about this year's holiday advertising trends! 🎁 Download your free copy of our Holiday Advertising Trends Report for more information and inspiration! #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing #BFCM #BlackFriday #CyberMarketing

The holiday ad rush is on! But with so many brands fighting for attention, how do you make your ads stand out? It all comes down to engaging creative. 📺 In our latest blog, we’re spotlighting 3 of our favorite campaigns this season. Shutterfly, Walmart, and Roku are bringing their A-game with clever storytelling, emotional connections, and a splash of nostalgia this year. Check out the full breakdown and get inspired for your future campaigns! https://hubs.la/Q02VB6WS0

As we approach the pivotal Black Friday Cyber Monday period, it's essential to understand its unparalleled significance in holiday advertising. Our data reveals a remarkable trend: marketers are investing 2.6x more during BFCM, strategically placing their budgets on premium networks to amplify their reach. This investment translates into impressive results: ✅ 92% surge in app installs ✅ 67% boost in purchase rates ✅ 19% decrease in cost per action To navigate these opportunities with expertise and precision, download our latest holiday trends report and gain the strategic insights you need for a successful holiday season. Download your copy now! https://hubs.la/Q02T5N8r0 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing