Onfigr’s Post

Personalization and customer experience are increasingly essential in today's competitive market. Businesses prioritizing personalized marketing and creating tailored customer experiences can gain a significant advantage. Here are some key aspects to consider. https://loom.ly/1Ec2axY

I’m willing to bet that the Call to Action on your company’s website doesn’t actually work. Here’s why 👇 The call-to-action button (or other CTA link) is a prompt to take the next step toward becoming a new customer, repeat buyer, or lead. So, you write, “Buy Now,” or “Sign up today,” and leave it to the customer to follow through. ...then you’re surprised when they don’t. So many companies assume that simply telling customers to convert is enough to mark “CTA” off their digital checklist. The best calls to action, though, don’t tell customers what to do... ✨They empower customers to take action on a decision they’ve made for themselves.✨ It’s a very subtle difference and one that will play out differently for every single company. When you think of the call to action as the tail end of a longer journey, it becomes much more effective than implementing it as a stand-alone element that is easy to scroll straight past. I talk all about how to create the type of digital experience that makes customers want to take action in my new book: Behind The Click: How to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert. Check it out ⤵️ https://lnkd.in/gpPK-Kfj

Did you know that customers receive up to 10,000 marketing messages daily? No wonder they’re tuning out traditional ads. But here’s the good news: 92% of people trust word-of-mouth recommendations over any form of advertising. Introducing Viral CX, the AI-powered platform that helps you create irresistible customer journeys designed to encourage sharing and recommendations. ✨ What We Offer: • AI-Powered Customer Journey Mapping: Tailor every touchpoint to resonate with your ideal customers. • Real-Time Feedback Integration: Continuously enhance experiences with insights from customers and employees. • Clear Objectives with OKRs: Build an easily understandable strategy across your organization through the customer journey.

If you want to truly understand why customers do (or don’t) buy from you, you have to flip the script. Businesses that truly excel put themselves in the customers’ shoes. They champion the needs of the customer, even though the customer may not be physically present in company meetings. It’s a shift from: ➡️ “What do we want to tell customers?” to ➡️ “What do customers need to know to move forward?” The most successful digital experiences put the customer at the forefront. By understanding and catering to the psychological principles that drive their behavior, you move beyond surface-level changes. You create meaningful interactions that resonate on a deeper level. My latest book, Behind The Click, provides actionable strategies and real-world examples to help you apply these principles. It’s your guide to transforming your digital presence into a powerful tool for attracting, engaging, and converting customers. Check it out 👇 https://thegood.com/btc

Your customers expect you to be available on the platforms and via the contact methods they want to use. Disappoint them at your peril. Take this deep dive into why a seamless presence is essential in 2024: #B2BMarketing #CustomerExperience

In digital marketing, personalization is key to building meaningful relationships with customers. At Logotak, we tailor each interaction to resonate with individual preferences and needs, driving deeper engagement. Why personalization matters: Boosts Engagement: Personalized content catches attention and encourages more interaction. Improves Customer Loyalty: When customers feel understood, they’re more likely to stay loyal to your brand. Drives Conversions: Relevant, tailored messaging guides customers toward making confident decisions. Make each connection count with personalized marketing that speaks to the individual. #Personalization #DigitalMarketing #CustomerEngagement #MarketingStrategy #CustomerLoyalty #Conversions #CustomerExperience #TailoredContent

In today’s fast-paced world, capturing customer attention is no walk in the park! That’s why marketing strategies need to be nimble and grounded in real data. Experience testing empowers marketers and founders to refine their messaging and user experiences based on genuine customer interactions. It’s all about uncovering what works and elevating it to the next level! Let’s bid adieu to guesswork and embrace testing, because exceptional marketing hinges on shrewd moves, not mere chance! #MarketingStrategy #DigitalMarketing #CustomerExperience

🚨 Hot Take: Customers don’t want the nitty-gritty details. Here’s the thing—your customers don’t care how the sausage is made. They just want a solution that works, and they want it to work seamlessly. 💡 Did you know that 84% of customers say the experience a company provides is as important as its product? If you’re bogging them down with technical details, you’re pushing them away. What they really crave is a seamless, intuitive experience that delivers results without the hassle. 📈 It’s time to shift your focus from over-explaining to over-delivering. Want to know how to make your product “just work” for your customers? Stay tuned! I’m dropping actionable insights that will transform how you think about customer experience. 👇 Hint: Less is more when it comes to winning customer loyalty. Subscribe to get notified when the article comes out: https://lnkd.in/gzy9whJz #CustomerExperience #CX #UserExperience #CustomerSuccess #BusinessGrowth #MarTech