Uzo Ometu’s Post

Represent to resonate. 🔊 Mainstream #audio culture thrives on the innovative work of Black creators. Bringing community members into the fold and spotlighting Black artists can help #brands connect and get in on the ground floor.  Download our latest #infographic for the insights you need to craft campaigns that foster brand affinity and loyalty. –> https://bit.ly/48ytKub #Blackpride #diversityandinclusion #diversityinmarketing #authenticmarketing #culturalinsights #brandmarketing

This #Juneteenth, we recognize organizations like The Black In Gaming Foundation, Black Voices in Gaming, and Black Girl Gamers who advocate for inclusive online spaces and uplift Black professionals in the gaming industry. Games and immersive media have the power to tell meaningful stories that capture the rich histories and cultures of Black communities. One of my favorite examples to highlight is an immersive web experience called "Secret Garden," created by Stephanie Dinkins. It allows us to step into the oral histories of Black women, from surviving a slave boat and a 1920s Black-owned farm to surviving 9/11, and encountering an AI powered by Black women. Today, we celebrate these stories, their creators, and their impact. Check the link in the comments for more on the Secret Garden. 

From whitewashed advertising to glass ceilings in corporations, the struggle for organizations to reach and uplift Black audiences is truly real 🤦🏾♀️ We know that Black businesses and consumers continue to face attacks on our authenticity and our right to be seen, heard, and valued. And as Black professionals and leaders, we shoulder these hurdles daily, striving for recognition and respect. ✊🏾 That is why Chroma Creators exists, to reclaim our narratives, reshape our industries, and build Black legacies. 🚀 🖤 Follow us as we confront these realities and share real stories rooted in culture, resilience, and power. Join the movement: chromacreators.agency #ChromaCreators #MulticulturalMarketing #DiversityintheWorkplace

As Black History Month concludes, I want to remind everyone that it is important to center the achievements and elevate the voices of Black people and other marginalized communities year round. Although we have made many achievements, we still have much work to do as it relates to centering equity in our practices, increasing diversity and diverse representation without tokenism, and promoting inclusion with intentionality to achieve authentic spaces of belonging. Over the course of this month, we all were reminded that racial biases are alive and prevalent, as evidenced across numerous media platforms that purported Black people will align with individuals and ideologies due their affinity for sneakers and familiarity with mug shots. As people, we must acknowledge that we all have biases. However, let us not overlook that we all have work to do related to managing our biases so that we do not offend or cause harm to others. Lastly, I want to give a shout-out my colleague Lydiah Igweh and her team at Race Forward Pod based in the U.K. for inviting me late last year to contribute to her podcast. The episode recently aired and I want to share it here with fellow DEI practitioners and those who support DEI initiatives as encouragement to keep forging ahead despite the current challenges. #onward #efworld https://buff.ly/48YzfTL

This is a PRIME example of racism/double standards in the creator economy This creator went viral for discussing sexual acts during an interview Since then she been signed to UTA agency , starting a podcast, and NOW in rolling stone Why is this an issue? ➡️If a black woman had done the exact interview she would be labeled as ghetto or a hoe ➡️White creators blow up from mediocrity while black creators struggle to even get paid brand deals ➡️When black creators do get paid it’s significantly less than white creators Why don’t brands invest in black creators ? The rumor is that black creators aren’t marketable they don’t sell as much or aren’t as brand friendly as white creators Yet black creators are the ones creating the trends, challenges , etc…they set the TRENDS and garnishing brands/companies millions of dollars organically…. This is not to downplay this young lady BUT we can’t ignore these disparities if we want to see any type of change for black creators What are some ways we can improve this issue? ➡️Pay black creators fairly ➡️Include diverse roster of creators ( not just a token or lighter skinned creator ) ➡️Provide the same opportunities ➡️Create platforms for black voices

According to recent research conducted by Collage Group, 31% of Black Gen Z consumers expressed dissatisfaction with how advertising depicts their race or ethnicity. And 42% of Black Gen Z consumers say they are more likely to buy from brands that actively confront and challenge racial and ethnic stereotypes. You are the next generation of Black entrepreneurs! How will your marketing show your peers that you get them? Tell us in the comments below. https://lnkd.in/gtdrXeh8

Hip-hop BEEFs might be a profitable marketing strategy for record labels, but they serve as poor public relations for the unity of Black communities in America. It is troubling that such conflicts remain popular in today's hip-hop culture, particularly when Black artists support these divisive tactics, overlooking their broader consequences. Beyond merely increasing album sales, this approach promotes division and strife, which can ultimately lead to violence—a lasting impact on the fans who follow these artists. I can still see the echoes of slavery in this entire scenario. And before you say, 'Hip-hop is a competitive sport' or 'It’s for the culture,' we must ask: Who truly benefits? Perhaps there is someone with a better understanding than me. However, from my perspective, Black people mustn't engage in public conflicts, especially not in front of other racial groups.

Breaking Down Barriers in K-pop (I really need you all to hear me) I’ve dedicated six years of my life to my dream of becoming a K-pop artist, constantly training, refining my skills, and putting in hard work. Yet, as a Black woman, it feels like every step forward requires ten times more effort just to reach the same opportunities that others are afforded more easily. It’s disheartening that, in an industry that draws inspiration from Black culture and music, Black people – especially Black women – are rarely seen or embraced. K-pop debuts talent from around the world, but when it comes to Black voices and faces, the industry’s doors remain tightly shut. It’s frustrating to watch others succeed with minimal effort while I’m constantly told I’m “too Black.” My natural features, hair, and skin tone aren’t seen as acceptable, even while others attempt to emulate these same characteristics. Why is it that our spaces and culture are open to everyone, yet we’re not welcomed in spaces where we’ve influenced so much? Why should it be “unrealistic” to pursue my dream just because I’m Black? This isn’t a post about bitterness or resentment. It’s about wanting a fair chance. I have no desire for special treatment – only the same opportunities given to others who share my passion. K-pop is an industry that celebrates diversity, art, and creativity. It’s time for that celebration to truly include everyone.

You know that Black creatives simply need ACCESS to the education, the trainings, the experiences and the jobs, right? With the right access, we can work to close the gap that is evident in the workspace when it comes to black creativity. Drop a 🖤 if you'd like more information on how we're assisting black creatives in the future - #blackcreatives #blackcreativity #blackrepresentation

When Black audiences see their lives and experiences reflected in a way that is dignified and respectful, it strengthens their trust in your brand. 🤎✊ Why? Because it’s about more than being seen—our community wants to be understood on a deeper, human level. By showcasing the diverse roles and contributions of Black individuals, we’re not just marketing, we’re challenging stereotypical narratives and inspiring change. 🚀🖤 Read more about the Importance of Authentic Representation in Marketing in our latest blog on chromacreators.agency. #BlackExcellence #AuthenticRepresentation #TrustInBranding #DeepUnderstanding #ChallengingStereotypes #InspiringChange #MarketingWithPurpose #ChromaCreators