Jason Oakley’s Post

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Building Productive PMM - I share practical advice, templates, and inspiration for founding product marketers.

My interactive demo is a big part of my launch. Yesterday alone, hundreds of PMMs were able to step inside my product and get a feel for what it'll be like to actually use — before buying. In all of the emails to my waitlist or newsletter, the link to "take a tour" is right there next to "sign up now." Same goes for my landing page. And with Navattic I'm able to create dedicated links for my emails and get notified whenever someone views them. It's awesome to see a demo notification come through, followed right after by a purchase confirmation. It makes for a messy inbox, but it's super motivating to see, which goes a long way during launch week. I'm also tracking link clicks in my email platform (Kit). My plan is to go back at after the launch and do the math on whether people who viewed my demo were more likely to buy. I'll let you know how it shapes out 🚀

  • Navattic Interactive Demo Notifications
Anna Furmanov

Positioning and messaging for Seed startups | Host of Modern Startup Marketing podcast

1mo

Jason Oakley I wanna see it, where’s the link to your interactive tour? 👀

Jason Oakley it's fun quickly peeking at the companies who viewed the tour 👀 looks like you're getting a lot of awesome PMMs interested

Logan Hendrickson

Product Marketing Leader @ 15Five

1mo

Not to mention you get a fresh Jason Oakley video at basically EVERY STEP 🔥

Stefan Gladbach

Sr. Product Marketing Manager & Consultant | B2B Positioning, Messaging & GTM Strategy | I Help Companies Drive Growth Through Fun, Strategic Storytelling

1mo

Navattic mentions are everywhere on LinkedIn. I had barely heard of them 6 months ago, and now that name is always in my feed. Are they paying all PMMs and if so how do I get this money?

Claire Garner

Product & Proposition Marketing Director LIONS | LIONS Learning, Cannes Lions, WARC, Contagious, Acuity Pricing

1mo

Out of all the many examples of interactive demos in the Jetpack 🚀Jason Oakley yours was one of my faves…adding the human element to the tour made it more relatable to how I could envisage our business adopting this approach to make the buyer experience more personable, enjoyable (and effective) 💪🏼

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Jess Petrella

Sr Director of Product Marketing @ ZayZoon | Creator of PMM OPS

1mo

Loving these “launching out loud” posts. Excited to find out what the product is!! 🚀

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Martin Tyrén

Product Manager at Mynewsdesk

1mo

Exiting times! Iterating on our own product tour right now and would be great to try out yours. 🚀

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Yael Ukeles

Sr. Product Marketing Leader | Bringing product, marketing & edu exp., passion & fun to product marketing | B2B & B&C | SaaS | Startup - Fortune 500 | Fintech, Marketing, Software Security, Edtech | AI tools

1mo

Love the tour! Really lays out the specific value in this amazing resources.

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Eric Holland 💀

I nerd out on Storytelling, Competitive Intel, and Buyer Journeys in B2B | Podcast Host for We’re Not Marketers | I create philanthropic art and call myself a CEO

1mo

Navattic for B2C??? Natalie 👀

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