Yael Ukeles

Here is a list of the best posts we read this week. 1. Last year I've witnessed how CRO shut down the ABM program that drove $2.5mln pipeline in 6 months. Here is why by Andrei Zinkevich - https://lnkd.in/ddk_j6Jf 2. Here's a 4-sentence email buying team execs love by Nate Nasralla - https://lnkd.in/dnat6KBQ 3. 10 steps to go from 0 to a full ABM motion by Vladimir Blagojević - https://lnkd.in/dpeYDMM7 4. Multichannel vs Omnichannel for B2B Marketing in 2025..here's the scoop by Justin Rowe - https://lnkd.in/dHJNKQMa 5. Don't fall into this trap. Here are some practical ways to make sure your strategy is driving your technology stack, and not the other way around Darrell Alfonso  -https://lnkd.in/dyqe4VYm 6. The real reason most Google Ads campaigns fail to drive pipeline by Jonathan Bland - https://lnkd.in/dFhBhxUQ What was your favorite post this week? Share in the comments. 0 to ABM by Vladimir Blagojević #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

30

2 תגובות

"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

9

Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

21

4 תגובות

🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

8

🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

6

Are you looking for some practical tips on how to enhance your product's UX? Look no further than the latest episode of the Product Builder podcast with special guest, UX expert Bar Rhamim. (Available in Hebrew) If you're a product manager, this episode is a must-watch. Bar's expertise in understanding user needs and creating user-friendly solutions offers valuable lessons you can apply to your projects. 🎧 Listen now and transform your product's UX! (Links in the comments) #ProductBuilderPodcast #UserResearch #UXDesign #ProductManagement #PMPodcast #ProductManager

1

3 תגובות

Episode #25: AgriPass- Weeding the way. Don’t miss this 120 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Guy Raz. #whatsnextinisraeltech

33

7 תגובות

2025 is just weeks away, and the future of B2B sales is already here. Are you ready for what’s next? Here’s a quick preview. 👇

1

In this episode, we speak with Shmuel Mizrachi Ginat. He’s an entrepreneur and venture capital investor with deep experience in business development, capital raising, investments, and M&As. Shmuel has helped raise close to 100 million USD for over 80 startups and has personally invested in 17 Israeli startups. He’s the founder of Crowdinnio, a holding company with ventures in P2P lending, secondary markets, crowdfunding, and more. He also founded EvE, an investment banking firm specializing in M&As, guiding startups through capital growth and regulatory challenges. We discuss: - The challenges of investing in early-stage startups and the importance of diversifying investments - How Shmuel’s belief that his generation onwards will live at least till 100 impacts his investment strategy  - The importance of chemistry between co-founders and the need for a strong team to support each other - Growing a network while being an outsider in a new market - And much more! We hope you enjoy your listen! Listen on your default podcast app: https://lnkd.in/dKKvEnSF We’re excited to collaborate with the Israeli website CTech by Calcalist, owned by Calcalist כלכליסט – Israel’s leading business newspaper. CTech is the gateway of Israeli high-tech to the tech world and vice versa. If you’re not already a regular reader, we strongly recommend you check it out and stay up to date on all high-impact stories from the Israeli tech scene. Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin: Ronen Menipaz Noa Eshed🎗️ And if we may ask for a favor – please leave us a review on your native podcast app. #reallifesuperpowers #entrepreneurship #podcast #leadership

9

🎙️Martin Perlin on Focus During Times of Conflict At Wadi’s recent event, Martin Perlin, Director Of Marketing Communications at DriveNets, shared the importance of staying focused on your business, even during challenging times. Israeli tech marketers need to continue pushing forward with purpose and consistency in today's unpredictable world. 💪 How are you staying resilient and maintaining focus? Share your thoughts below! 👇 Hosted by Yoel Israel

12

In May 2024, the Israeli startup ecosystem showed recovery and continued investment potential, raising more than $1.5B in private funding, the biggest amount since June 2022. We compiled a quick video with Five Fast Facts from our #Finder platform to keep you updated on the latest opportunities. Follow Startup Nation Finder and stay ahead of the curve with up-to-date info about deal flow and high-value startups. 👉 https://lnkd.in/d9zYK7e  

23

We invite you to watch & listen this interesting episode of "Customer Success Spotlight" podcast, in which Or Memi -אור ממי discusses about BPI- business processes improvement and its connection to customer success.

2

Proud of our Progress: Congratulations to Amir Faintuch and the Volumez Team, who are named #27 of the Top 50 most promising Israeli Startups so far in 2024!  Thank you to our community of support Viola Ventures Pitango Koch Disruptive Technologies Shlomo Dovrat Eyal Niv Isaac (Itzik) Sigron    Article: https://lnkd.in/gRrV8a5q     Volumez is an innovative #cloud agnostic #blockstorage set of solutions on marketplaces for Amazon Web Services (AWS) and Microsoft Azure and is the only solution with public cloud awareness for performance, cost, data resiliency. Learn how we leverage compute and storage resources, use intelligent composition, and deliver “data infrastructure as code” for the “Developer, Platform Engineer and Builder” in your company!     Did you Know: Volumez can deliver ultra-fast 78,000 TPS driving more revenue for your business, guaranteed performance and enterprise-grade data services with up to 50% cost savings for your cloud databases and other data-intensive workloads. #bettertogether for #Linux #CloudCompute and #CloudStorage. John Blumenthal Bob Pacheco Shai Harony Nir Rigai Carmit Levy Philippe Ciampossin Dennis Mulder Shmuel Shottan Alon Vittenberg Scott Dawkins Jean Banko Jonathan Amit   #DatabasePerformance #PostgreSQL #TPS #Oracle #SQLServer #DataManagement #DatabaseScaling #AWS #Azure #MSBuild

67

18 תגובות

Ready to shape the future of Israeli high-tech? 🚀 Mamram Seeds Class 2 is launching! Our excellence program is back and bigger than ever. If you're entrepreneurs who are combat service veterans or Mamram graduates just starting out and looking for the right framework to grow and find your founding team, this is the place. 8 months of an incredible journey that will prepare you for any challenge. Registration is now open and spots are limited, so secure your place with us in this once-in-a-lifetime opportunity. The only place where combat service veterans and Mamram graduates are brought together around one table with a common goal: to create winning ventures. A group of 24 outstanding entrepreneurs - 12 Mamram graduates and 12 combat service veterans - will embark on an 8-month entrepreneurial journey. During this time, they will explore, learn, and closely encounter the leaders of the Israeli eco-system from various angles. Who knows what crazy startups might be born during the program? 🦄 We're looking for Israel's next technological leadership! If you're entrepreneurs who aren't intimidated by anyone, if you're innovators who aren't afraid of any challenge - this is your place to break through and grow. What will happen in the program? ✅8 months of self-discovery and identification as leaders and entrepreneurs ✅Acquire tools and methodologies in startup creation processes ✅Meet and hear from entrepreneurs at different stages, from early-stage startups to senior entrepreneurs in the country ✅Establish and develop your own venture at Mamram Labs ✅Tour companies and various entrepreneurial spaces, and discover new problem spaces ✅Connect with a group of winning leaders! ✅Join a global community of Mamram graduates and the organization's entrepreneurship programs alumni Spots are limited and demand is high - register now to secure your place in the next generation of high-tech leaders! 💨🏃‍♂️ Cohort #2 is on its way. To register -> https://bit.ly/4czKPXe (Registration is open until August 1) Thanks to our amazing partners - Team8 | lool ventures | Pearl Cohen | Google | Next October Ehud Naos | Ishay Gavriel | Ori Barzilay | Dina Walker | Doron Latzer | Guy Lachmann | Naama Yanko | Izhar Shay | Yossi Melamed | Yaniv Golan | Aviv Yonas

22

1 תגובה

Yes, 2025 promises to be a better year than 2024. Perhaps that is a low bar, but the fact is that young startups need a good year to put some wind in their sails. Getting ready for that will take some planning and forethought. Don't expect the tide to do all the work. Put a plan in place that will take advantage of the better climate for business. Take a moment to review this important checklist. Reach out to get a professional assessment of your GTM plans in this critical year.

6

1 תגובה

A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

16

🌟 New Product Builder Podcast Episode Alert! 🌟 This week, tune in to hear me chat with the UX expert, Yishay Cohen. The main highlight? The art of balancing user needs with product goals. This episode of Product Builder (available in Hebrew) is packed with insights you won't want to miss. Catch the full episode on Spotify, Apple Podcasts, and YouTube. This is a must-listen for anyone looking to boost their UX game (links in the comments)! 🚀🎙️ #ProductManagement #ProductBuilderPodcast #Innovation #UXDesign #ProductLeadership Google for Startups Israel #ProductManagement #ProductBuilderPodcast #Innovation #UXDesign #ProductLeadership

3

1 תגובה

I'll be documenting my journey as I build SalesIntel.io's Annual Digital Summit, "Empower 2024". Today, we released our speaker lineup & agenda! Ashley Faus, Head of Lifecycle Marketing at Atlassian Udi Ledergor 🏳‍🌈, Chief Evangelist at Gong Rosalyn Santa Elena, Founder & CEO at The RevOps Collective Sangram Vajre, Founder & CEO at GTM Partners Mary Shea, PhD, Global Chief Evangelist at HireQuotient Sam Jacobs, Founder & CEO at Pavilion Olga Andrienko, VP of Brand Marketing at Semrush Chris Orlob, Founder & CEO at pclub.io Leslie Venetz, Founder & CEO at The Sales-Led GTM Agency Cynthia H., Head of Global Sales at Simera Manoj Ramnani, Founder & CEO at SalesIntel.io Brianna Doe, Founder & CEO at Verbatim Brandon Redlinger 🌶️, VP of Marketing at Chili Piper Anne Pao, Founder & CEO at Ignite Consulting Todd Busler, Founder & CEO at Champify 🎁 Katie Penner, Head of Sender Relations at Sendoso Kyle Lacy, CMO at Jellyfish Christina Brady, Co-Founder & CEO at Luster ☁️ Cliff Simon, CRO at Carabiner Group Jacki Leahy ✨, Founder & CEO at Activate the Magic Ross Simmonds, Founder & CEO at Foundation Marketing Janice B Gordon, Founder at Scale Your Sales Mike Levy, CRO at SalesIntel Laura Wheeler, Founder at RevOps Renagade Saad Kahn, Director of Sales at Aligned Kara Brown, Founder & CEO at LeadCoverage Jared Robin, Founder & CEO at RevGenius Allie Brotherton, Sr. Sales Manager at Orum Mason Cosby, Founder & CEO at Scrappy ABM [Event Information] Date: October 1st, 11am-6:30pm ET Full agenda & RSVP: https://hubs.ly/Q02J1qDD0 Tracks: Sales, Marketing & RevOps My takeaway from the first 4 weeks of building this thing? 1) Make sure you send extra time identifying and understanding who your audience is going to be. People don't show up to digital events to network, they show up to learn something important from someone they respect in their field of expertise. 2) Establish a theme that resonates with your audience. For us, we know GTM has never been more tough and what our audience needs the most is to feel empowered. 3) Create an agenda that solves your audience's problems. It's not about having as many "Top LinkedIn Voice" speakers on your agenda as you can, its about finding speakers who can deliver the insights and strategies needed for your audience to overcome their biggest obstacles and achieve efficient growth. 4) A caveat to this is the leaders you choose must put the effort into making their session extremely valuable. If they don't have the time or energy, find someone else. It's okay to go back to them at another point in time with an opportunity. #saas #b2b #sales #marketing #revops #gtm

52

35 תגובות