Nordic Capital’s Post

Congratulations to Jeffrey Casale, Vijay Kurkal and the whole team at Board!! Adding exogenous data and early predictors models part of the decision making process has always been a Holy Grail search. I've seen numerous attempts in the past to enrich planning models with exogenous metrics such as weather data, competition data, macro economic indicators... but the effectiveness has always remained limited because you were adding just other data points. The debate on whether or not it's useful to consider exogenous data in your decision making process is long gone, the problem that remains (or remained I should say) is how, due to the clear risks of derailing established (good enough) processes by overwhelming your decision makers with data, information and signals to consider. Integrating endogenous+exogenous intelligence, is a great visionary move. In my opinion.

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