Pietro Ferrari’s Post

Congratulations to Jeffrey Casale, Vijay Kurkal and the whole team at Board!! Adding exogenous data and early predictors models part of the decision making process has always been a Holy Grail search. I've seen numerous attempts in the past to enrich planning models with exogenous metrics such as weather data, competition data, macro economic indicators... but the effectiveness has always remained limited because you were adding just other data points. The debate on whether or not it's useful to consider exogenous data in your decision making process is long gone, the problem that remains (or remained I should say) is how, due to the clear risks of derailing established (good enough) processes by overwhelming your decision makers with data, information and signals to consider. Integrating endogenous+exogenous intelligence, is a great visionary move. In my opinion.

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Nordic Capital-backed Board, a leading Enterprise Planning Platform, has acquired Prevedere, a pioneer in predictive planning. This strategic move positions Board as one of the only platforms to integrate internal performance metrics with external economic intelligence, offering businesses a holistic view of the factors that drive growth and competitive advantage. Jeff Casele, CEO of Board comments:   “Board’s customers spend significant time analyzing internal data but often lack visibility into how external factors might impact their planning. By integrating Prevedere, we eliminate those blind spots, equipping executives with a complete view of their operating environment. This empowers them to respond dynamically to market changes and make informed decisions that drive competitive advantage.” Read the full press release here: https://lnkd.in/gZAwG_8t

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