Noor Lobad’s Post

Fun to see a bunch of our customers highlighted in the Amazon Beauty event. I expect we will see some huge sales numbers rolling post over the next several days. #beautyindustry can use a shot in the arm heading into early holiday selling. Let's all hope for massive results to get holiday started. I found a few things and saved them in my cart :) Let me know in the comments if you will be taking advantage of the deals. #retailanalytics #BeautyBusiness #Trends2024 #BeautyBrands

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

Hair growth treatments have been at the forefront of the beauty space recently, and Nutrafol has led the way, investing heavily into their Amazon presence in the last year. They rose 12 places to be the top of the Amazon Haircare category in The Marketplace Index™, beating out big names like Conair LLC, OLAPLEX, and Revlon. 👏 They increased their retail score by a whopping 58%, and their media and content scores both grew exponentially as well. 📈 Read below to see the tactics Nutrafol utilized to rise to the top of the Marketplace Index™ ranks. 💡 Want to see where your brand ranks and learn more about The Marketplace Index™? https://lnkd.in/gk4m3QGQ #marketplacemarketing #themarketplaceindex #amazon #nutrafol #amazonhaircare Amazon Ads Partners

🌷What is the perfect Mother's Day strategy on Amazon? Mother's Day is just around the corner, and as a seller on Amazon, it's important to prepare for this momentous shopping occasion. Keep scrolling to find a checklist to make sure your products get the attention they deserve! What are the most popular buys? The most popular Mother's Day gifts on Amazon are often those that convey a personal touch or are tailored specifically to moms' interests and needs. From luxurious skincare products to unique pieces of jewelry, the selection is vast, but the top sellers often remain: 1. Decorative items 2. Jewelry 3. Cosmetics and care products 4. Kitchen and household appliances 5. Personalized gifts Prepare early to fully exploit the potential of this important sales day. Your success on Amazon means planning ahead and responding to customer needs. Do you have any other tips or questions about Mother's Day strategy? Feel free to share them in the comments! #mothersday #amazonselling #ecommerce #onlineshopping #salesstrategy #amazonagency #ecommercesolutions #amazonexperts #amazonmarketing #brandvisibility #ecommercegrowth #digitalmarketing #amazontipps

Is Face Serum the natural Brand extension in the face care category? Yes & No, since Face Serum is already having more sales than Face Wash on Amazon now and can be considered as the mainstream category. The good news for any upcoming player is its still vacant for build a strong brand (as suggested by 80% generic searches, and just 20% branded searches) Some of the Winning Drivers that came out during our analysis: 1. Launching Indian Skin sensitive ranges 2. Authentic Products Tracker 3. Appealing Packaging Find out more in the report below #amazon #ecommerce #faceserums #1digitalstack

Amazon reprises holiday beauty sale. Despite high inflation and consumer spending constraints, the beauty category remains strong, with many opting for premium products. As a budget-conscious consumer, I hunt for Amazon deals on everyday beauty essentials and discounted holiday gift sets. Who doesn't love a good deal for holiday shopping? To boost sales during the Amazon holiday beauty sale, brands must focus on raising awareness both on and off Amazon, crafting a strategic media plan for optimal ROI. Post-event, it will be intriguing to identify the brands that excelled in driving incremental sales during this seasonal promotion. #amazon #holidayshopping #beautyproducts #beautycategory #amazondeals

🚀 Introducing Amazon's New Content Feature: Complementary Product Sets! 🚀 In the dynamic world of e-commerce, staying ahead means innovating how we sell—not just what we sell. That's why I'm excited to share about a new feature currently in a select rollout on Amazon: Complementary Product Sets. Here’s how it works: 1. Go to Seller Central > A+ Content Manager > Start Creating A+ Content > Complementary Product Sets 2. Create Sets That Make Sense: Bundle products that complement each other to enhance the customer experience. Ideal sets could include: ➡️ Beauty Regimens: Combine a facial cleanser, toner, and moisturizer for a complete skincare routine. ➡️ Tech Gear: Offer a laptop with compatible mouse, keyboard, and case for tech enthusiasts. ➡️ Fashion Collections: Curate outfits with matching accessories, such as a dress with a coordinating handbag and shoes. 3. Compete for Visibility: Your bundles will compete for prime real estate in sections like "Frequently Bought Together." Currently, this feature is only available to a select group of sellers, but it's expected to roll out more broadly soon. Why is this big? ✨ Enhanced Customer Experience: Shoppers can easily find everything they need in one go—boosting their satisfaction and your sales. ✨ Increased Visibility: Each set boosts your chance to be seen in high-traffic areas, multiplying your product's exposure. Have you tried creating product sets before? What combinations have worked best for you? Share your thoughts below! #AmazonListings #CrossSelling #Ecommerce #OnlineRetail #ProductRecommendations #SalesBoost #CustomerEngagement #RetailTrends

As the winter and wedding season unfolds, the beauty category on Amazon is witnessing a surge in demand! With a remarkable 50% spike in searches for beauty products since November '23 and a 10-15% boost in conversions, shoppers are actively seeking skincare, makeup, and more. This season presents a golden opportunity to capture greater market share on Amazon, attract new-to-category customers, and retarget engaged audiences from GIF'24. Let’s maximize this momentum and make the most of this high-intent shopping season! #amazon #amazonads #amazonadvertising #AmazonGrowth #EcommerceSuccess