Anil Kumar Sahu’s Post

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

The beauty sector on Amazon is a bustling marketplace, and our deep dive into the eyebrow pencil niche has unearthed some compelling insights that paint a picture of a dynamic and lucrative landscape: Top Brands Shine with Notable Recognition: Giants like NYX Professional Makeup, Maybelline, and Winky Lux aren't just names; they're benchmarks of quality, driving the niche with their innovative products and strong brand presence. Product Origin & Pricing: These brands offer a spectrum of eyebrow pencils, featuring waterproof formulas, diverse color varieties, and added benefits like nourishing ingredients. Prices vary significantly, from budget-friendly options around $6 to premium choices exceeding $20, catering to a broad consumer base from affordable to premium markets. Brand Diversity: The niche showcases a variety of brands, such as NYX, Maybelline, and Winky Lux, offering products with diverse features and price points. Price Range: Significantly varying prices from around $6 for budget-friendly options to more than $20 for premium choices, underscore the strategic pricing that caters to a wide range of consumer preferences and price points. Customer Engagement: Brands show differing levels of customer engagement, indicated by the average number of reviews, which serve as a proxy for popularity and user satisfaction. Market Trends: Monthly sales data from 2022 suggests seasonal impacts or promotional activities could be influencing sales, highlighting the importance of timing and marketing strategy in boosting sales. Are you ready to navigate this lucrative niche and carve out your space in the beauty industry on Amazon? Let’s discuss the strategies that can help your brand thrive in this competitive market! #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #Ecommerce #AmazonMarket

Fun to see a bunch of our customers highlighted in the Amazon Beauty event. I expect we will see some huge sales numbers rolling post over the next several days. #beautyindustry can use a shot in the arm heading into early holiday selling. Let's all hope for massive results to get holiday started. I found a few things and saved them in my cart :) Let me know in the comments if you will be taking advantage of the deals. #retailanalytics #BeautyBusiness #Trends2024 #BeautyBrands

Kim has underwear. Kylie has cosmetics. Now Kourtney's turning supplements into Prime deals. SKIMS hit Amazon's top spot in shapewear launch week. Kylie brought her $600M brand to Amazon's beauty aisle. Now Lemme gets 2-day Prime shipping to superfans. The Kardashians built brands on Instagram. But even they can't ignore Amazon's 300M shoppers. Lesson: Social media builds brands. Amazon builds empires. P.S. How do you balance social and marketplace? ♻️ Share to help founders scale their brands.

More and more beauty brands are opening themselves up to listing on Amazon This is the second d The Estée Lauder Companies Inc. brand that is now available on Amazon. The first Clinique Perhaps it is to minimize the control the beauty retailers like SEPHORA and Ulta Beauty have on the brands. It isn’t much easier because one has to contend with the counterfeit brands and marketing money one has to spend on Amazon However there is no denying that Amazon is growing their portfolio of beauty brands that they now carry directly #beautyretail #beautybrands #retail #amazon #makeupbrands https://lnkd.in/eEtAT-Gr

'💄 Beauty Brands Draw the Line Between Dupes and Fakes on Amazon 🛒 With the help of brand protection agencies and lawyers, beauty labels 🏷️ are taking a stand against the sketchy sellers flooding their Amazon search results 📈 #brandprotection #fakedupes #authenticbeauty #AmazonSellers. Discover more at databoutique.com, your largest source for public data that helps understand news in retail. 📊 #RetailNews #DataAnalysis' by The Business of Fashion about Amazon

Is Face Serum the natural Brand extension in the face care category? Yes & No, since Face Serum is already having more sales than Face Wash on Amazon now and can be considered as the mainstream category. The good news for any upcoming player is its still vacant for build a strong brand (as suggested by 80% generic searches, and just 20% branded searches) Some of the Winning Drivers that came out during our analysis: 1. Launching Indian Skin sensitive ranges 2. Authentic Products Tracker 3. Appealing Packaging Find out more in the report below #amazon #ecommerce #faceserums #1digitalstack

Here are some insights you might want to consider 👆 From virtual try-ons to personalized recommendations, the beauty industry is reshaping eCommerce with innovation and inclusivity. Experience the future of beauty shopping online. 💄✨ #Beauty #makeup #eCommerce #Amazon #OnlineSelling #AmazonFinds

Shopping behavior is changing, and consumers are becoming more practical in their purchase decisions. Inflationary pressure is making people think twice before buying. The convenience of online shopping is also impacting the beauty industry. However, independent beauty supply stores have a clear advantage over online shopping with their deep assortment, convenience, and sometimes services. Did you know that SSI estimates that this channel represents over 40% of sales volume for multicultural textured hair care? Recently, we caught up with & Beauty Independent Independent to share insights about this unique distribution opportunity. #beautyindustry #shoppingbehavior #independentsuppliers #multiculturalhaircare