Nidhi Makhija’s Post

The Rise of Zomato: Dominating the Food Delivery Space In the dynamic world of food delivery, Zomato has emerged as a frontrunner, surpassing its competitor Swiggy in market share and innovation. What began as a neck-to-neck race in 2020 has seen a significant shift, with Zomato now leading the charge. In 2020, Swiggy held a commendable 52% market share, but Zomato's strategic maneuvers have flipped the script. By 2023, Zomato surged ahead, boasting a 54% market share. Fast forward to the latest reports, and Zomato's dominance has grown even more, now commanding a whopping 60% of the market, leaving Swiggy trailing at 40%. Zomato's success isn't confined to food delivery alone; its quick commerce arm, Blinkit, has also secured a comfortable lead with a 45% market share, surpassing competitors like Insta Mart with 27% market share. Even in Swiggy's home turf of Bangalore, Blinkit has emerged victorious over Instamart. So, what's driving Zomato's triumph? Firstly, it's the extensive reach of Zomato, spanning over 800 cities compared to Swiggy's 580. This widespread presence ensures accessibility to a larger customer base. Secondly, Zomato's strategic differentiation between food delivery and quick commerce, offering separate platforms for each, sets it apart from Swiggy's integrated approach. Zomato continues to redefine the food delivery landscape, it's crucial to understand the factors influencing consumer choices and preferences. Dr. John william #zomato #swiggy

The Untold Reality of Swiggy vs. Zomato In the ongoing rivalry between food delivery giants Swiggy and Zomato, a closer look reveals why Swiggy may struggle to surpass Zomato in the competitive Indian market. Key Insights: Strategic Moves: Swiggy’s decision to remove Zomato CEO Deepinder Goyal from the Shark Tank India panel was a distraction tactic. This move may backfire, as Zomato’s brand loyalty under Goyal remains strong. Copycat Culture: Swiggy often mirrors Zomato’s strategies, such as partnerships with content creators. This lack of originality raises concerns about Swiggy’s long-term market viability. Market Share & Profitability: Zomato holds approximately 60% of the market share, compared to Swiggy’s 40%. Zomato’s diverse services, including grocery delivery and restaurant reviews, contribute to its balanced revenue stream. Service Delivery Comparison: Zomato often excels in speed and reliability, with positive customer feedback on timely deliveries. Swiggy faces criticism for late deliveries and service issues. The Path Ahead: To compete effectively, Swiggy must focus on unique value propositions. Innovations in service delivery and customer experience are crucial for growth. While the rivalry is ongoing, Zomato's established brand loyalty and innovative strategies give it a significant edge that Swiggy may find difficult to overcome. #SwiggyVsZomato #FoodTech #DeliveryBattle #MarketShare #Profitability #ServiceDelivery #CopycatCulture #Zomato #Swiggy #DeepinderGoyal #SharkTankIndia #ContentCreators #Innovation #CustomerExperience #FoodDelivery #IndiaFoodMarket

📢 Swiggy vs Zomato: The Battle for Your Next Meal - Who Are You Choosing? 🍽️ The Indian food delivery market is dominated by two giants: Zomato and Swiggy. With both platforms competing fiercely, every new feature, discount, or service expansion keeps customers and investors watching closely. 👉 Zomato: Known for its restaurant discovery roots, it has evolved with cloud kitchens, Zomato Pro, and even international expansion. Higher Average Revenue Per User and larger restaurant partnerships give it a strong edge in core food delivery, making it a favorite for long-term investors. 👉 Swiggy: Starting with food delivery, Swiggy has diversified into grocery delivery (Instamart) and local errands (Swiggy Genie). Its efficiency in customer acquisition and emphasis on quick commerce provide unique advantages, but profitability remains a challenge. Both companies face ongoing competition and regulatory pressures but are well-positioned as consumer demand rises. While Zomato has shown impressive revenue growth, Swiggy’s efficient customer acquisition strategy keeps it in the game. 💼 Investment Insight: Zomato’s focus on revenue and high-margin services makes it a more compelling long-term choice, but Swiggy’s diverse services continue to attract a broad customer base. Stay tuned for an in-depth breakdown on the future of food delivery in India! #SwiggyVsZomato #FoodDeliveryBattle #InvestmentAnalysis

Zomato grew at nearly 29% year on year. Meanwhile, Swiggy grew by only 11% year on year. Zomato's Market share also increased to 55% From Marketing to customer service, Zomato seems to have an edge over Swiggy. Zomato may be leading right now, but the food delivery market is always changing. Swiggy's next moves, along with any new competitors, could shake things up in the coming months. What do you think about this competition? Have you noticed any differences in service quality between these platforms? Let's talk in the comments! 👉 Follow me for more updates and insights! Naresh Purohit 🇮🇳 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India Linkedln #zomato #swiggy #food #market #service

Over FY23-26E, Zomato should deliver a revenue CAGR of 29%/99% in food delivery/Blinkit verticals, helping it grow its consolidated adj. revenue by 42% over the same period. Zomato turned positive and reported an EBITDA in 3QFY24. The growth of food businesses in the Indian market due to the evolution of platforms like Swiggy and Zomato has been quite significant. These platforms have revolutionized the food delivery industry, offering convenience and a wide variety of options to consumers. They have also provided a platform for restaurants, big and small, to reach a larger customer base. Here are a few ways in which these platforms have contributed to the growth of the food business in India: 1. Increased Reach: Restaurants can reach a wider audience beyond their physical locations, tapping into new markets and customer segments. 2. Convenience: Consumers can order food from their favorite restaurants with a few clicks, making the process convenient and hassle-free. 3. Diverse Options: These platforms offer a wide range of cuisines and dining options, catering to diverse tastes and preferences. 4. Technology Adoption: The adoption of technology for ordering and delivery has streamlined operations for both restaurants and delivery partners, improving efficiency. 5. Job Creation: The growth of these platforms has also led to the creation of jobs, including delivery partners, customer support staff, and backend operations. Overall, Swiggy and Zomato India have played a pivotal role in the growth and transformation of the food business in India, making it more accessible, convenient, and diverse for consumers while offering new opportunities for restaurants and entrepreneurs. #Fooddelivery #Foodbusiness

Is it possible to be profitable on Swiggy / Zomato? A typical restaurant has the following cost structure for food delivery: 👉 25% for Food cost 👉 5% for Packaging 👉 29% Commission taken by aggregators** 👉 20% for Discounts (Without this its extremely tough to grow) 👉 10% for Ad spends on the platforms (This can be reduced as you become more popular on the platform) **Commission is usually a base % of 22-23%, a payment collection charge of 1.5-2% and a GST of 18% on both. Since the industry does not get input credit, the GST is a cost in the P&L. On top of this, Swiggy charges commission even on the GST collected from customers 😞** You are then left with just 11% out of which you need to account for all your fixed costs like rentals, utilities, salaries, miscellaneous charges, wastage and your MARGIN. Its a tough tough business to be in. According to me if a restaurant / cloud kitchen is dependant soley on Swiggy & Zomato for their orders, its extremely difficult to sustain, especially if you're starting now. The older and bigger players like a Dominos, Rebel Foods, etc. have the bargaining power for a better commission structure due to their scale. At Food Darzee, we have started Swiggy & Zomato in Mumbai but it is an extremely tough business in terms of unit economics. We are grateful that all our fixed costs our leveraged by our subscription business. Would love to hear from others and what their views are wrt above !!!! #Food Startups #Food Delivery #Cloud Kitchens

Exciting times are unfolding in the food delivery industry as Swiggy steps up to the IPO plate, signaling ambitious growth! Meanwhile, Zomato is close on its heels, showing how healthy competition between these giants drives them to continually raise the bar in innovation and service. With both brands pushing boundaries, this moment marks a powerful expression of brand confidence and industry camaraderie. Zomato's thoughtful acknowledgement of Swiggy’s milestone struck a chord with audiences, humanizing the brand and emphasizing values of respect and shared progress. By reframing competition as a collective advance for the industry, Zomato demonstrated that growth in the food delivery sector benefits everyone. Without overt self-promotion, Zomato seized this trending moment to reinforce its positive brand image and subtly redefine competition—proving that lifting others can elevate a brand as well. It will be exciting to see how each platform’s storytelling and value differentiation shape the future, as they continue to redefine customer expectations and set new market standards. The journey ahead is one to watch! #SwiggyIPO #FoodDeliveryTrends #StartupIndia #BrandStorytelling #HealthyCompetition #BusinessGrowth #InnovationInFood #MarketLeaders #FutureOfFoodDelivery

🚀 Zomato: Spearheading India's Food-Tech Revolution 🚀 Zomato has captured 45-50% of the food delivery market in India, rivaling Swiggy. Their success recipe includes diverse revenue streams like restaurant commissions, ad placements, and subscription services. Hyperpure, their B2B supply chain, adds to the mix. 👥 Who's ordering? Urban professionals, families, students, and restaurants benefit from Zomato's reach and convenience. 📊 Tasty Stats: $2.5 billion Gross Order Value in FY 2023 and over 50 million monthly active users. 🔮 Future Menu Items: Zomato plans to venture into grocery delivery and prioritize sustainability. Zomato goes beyond food delivery, shaping a tech ecosystem in the food industry! What's your perspective on Zomato's impact? Have you experienced their services? Share your thoughts below! 👇 #Zomato #FoodTech #StartupSuccess #IndianTech #FoodDelivery #TechInnovation

Did you know that Zomato's 25% of the revenues come from a business that you might not have even heard about? Well, that's #hyperpure by Zomato! Hyperpure is nothing but a b2b platform selling kitchen essentials to restaurants. A major headache for restaurants is sourcing fresh ingredients every morning- from multiple vendors - manage multiple accounts just for raw materials - especially in India's highly unorganised supply chain! And that's where #DeepinderGoyal steps in, identifies the gap, sees a golden opportunity and launches Hyperpure in 2018. Hyperpure sources fresh ingredients from farmers n deliver them directly to restaurants - cutting the middlemen - hence also saving costs for the restaurants. What makes this move even more genius is the potential of a cross selling feature. Here's what I mean - 1. Restaurants already listed on Zomato can be pushed to use this service - no extra marketing needed 2. Restaurants availing this service become extra loyal to Zomato No wonder that this initiative started contributing to 13% of the revenues of Zomato in 2020, which rose to 21% in 2023. And Now, it contributes to a massive 25% of their revenues in 2024 - that's a good 3000 crore revenue! So, if you still think #Zomato and #Swiggy are competitors, well, think again!! #brand #marketing #businessidea #business