Kanchan Kumar Pandit’s Post

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Team Manager | Learning Data Analysis

Did you know that Zomato's 25% of the revenues come from a business that you might not have even heard about? Well, that's #hyperpure by Zomato! Hyperpure is nothing but a b2b platform selling kitchen essentials to restaurants. A major headache for restaurants is sourcing fresh ingredients every morning- from multiple vendors - manage multiple accounts just for raw materials - especially in India's highly unorganised supply chain! And that's where #DeepinderGoyal steps in, identifies the gap, sees a golden opportunity and launches Hyperpure in 2018. Hyperpure sources fresh ingredients from farmers n deliver them directly to restaurants - cutting the middlemen - hence also saving costs for the restaurants. What makes this move even more genius is the potential of a cross selling feature. Here's what I mean - 1. Restaurants already listed on Zomato can be pushed to use this service - no extra marketing needed 2. Restaurants availing this service become extra loyal to Zomato No wonder that this initiative started contributing to 13% of the revenues of Zomato in 2020, which rose to 21% in 2023. And Now, it contributes to a massive 25% of their revenues in 2024 - that's a good 3000 crore revenue! So, if you still think #Zomato and #Swiggy are competitors, well, think again!! #brand #marketing #businessidea #business

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