Nicholas Pardon’s Post

And this right here is why I joined Optimism. It’s not just that email is central to everything we do, it’s HOW Optimism approaches email, how my professional philosophy around email as a channel aligns with it, and how it remains as our guiding principles behind all we do.

Newsletters are evolving, and if you haven't noticed, you're missing out on a crucial tool for building relationships and trust. Gone are the days when newsletters were just a list of links or a barrage of promotions. Today, they are a platform for storytelling, sharing insights, and creating a community around your personal or company brand. Here's how the transformation is unfolding: 1. **Personalization**: Readers want to feel like you're talking to them, not at them. Use data to segment your audience and tailor content to their interests. 2. **Value-driven content**: Provide actionable tips, thought leadership, and unique perspectives that readers can't find anywhere else. 3. **Consistency**: Show up in their inbox regularly. Whether it's weekly, bi-weekly or monthly, pick a schedule and stick to it. 4. **Engagement**: Encourage replies and feedback. Make it a two-way conversation. This helps deepen the relationship and provides valuable insights into your audience's needs. 5. **Transparency**: Share behind-the-scenes peeks and personal stories. This builds trust and humanizes your brand. 6. **Design**: A clean, mobile-friendly design ensures your newsletter is accessible and enjoyable to read on any device. Remember, a newsletter isn't just a marketing tool; it's a relationship-building tool. It's where you can be more candid, provide immense value, and, most importantly, build trust over time. If you're not leveraging your newsletter this way, it's time to pivot. Because in the digital age, trust is currency. #newslettermarketing #emailmarketing #contentstrategy #digitalmarketingtips #trustbuilding

For marketers, business owners and entrepreneurs: Your posting will not reach everyone, but e-mails will. So, Why the news letter is crucial to your social media campaigns? You see, while social media grabs attention with its flashy ads and viral content, newsletters quietly weave their way into the daily routine of employees. When I look at the statistics, they do not lie: 77% of B2B marketers still swear by them. After all, who doesn't check their emails during work hours? It's practically second nature. I've witnessed firsthand the value of those 149 minutes people spend glued to their business emails each day. It's a window of opportunity, a chance for marketing messages to shine amidst the sea of correspondence. Sure, social media has its charm, but it can't hold a candle to the impact of a well-crafted newsletter. There's something timeless about it, something personal. And speaking of personalization, that's where the magic truly happens. Tailoring newsletters to match subscribers' preferences and behaviors transforms them from mere updates to valuable resources. But crafting the perfect newsletter isn't just about what you say; it's how you say it. Visual appeal, brand consistency, and mobile optimization are the ingredients of success. Of course, timing is everything. Sending emails during peak hours ensures they won't get lost in the digital ether. Well, what will help to make it more efficient? I've learned to keep an eye on the competition. Monitoring industry trends and competitor newsletters keeps the creative juices flowing. Just a food for thought. #socialmedia #marketing #caqmpaigns

I was told go f**k yourself. And here's the proof I was right. One of the top marketers, Pierre Herubel, is changing his strategy. Or at least his tactics, within the framework of the old strategy. - Currently, he is posting fewer infographics - His posts are more focused on community interaction (polls) - Instead of one post, he sometimes posts even two a day And I often hear from business owners or CEOs: - "We need to keep posting the same thing" - "Experimenting with content types will put us at risk, we want customers now" - "What will people think of us if we don't provide the same infographic as always?" I’ve been saying that we need to experiment constantly and observe what’s happening. Sometimes it happens that over time: - You run out of topics for a given theme - The way you deliver content doesn't resonate with the audience - You lack time I have managed many Social Media accounts for my clients in the B2B sector, my own social media profiles, and the profiles of my companies that I have been running for over a year and a half. Here's what I’ve noticed: - Set a concrete strategy (e.g., 3 posts a day) and test different types of posts, content structures, and posting times - It's worth observing big creators; they often initiate changes - Ask your audience what they prefer and build relationships --- REPOST To Save Comment "client", and I will send you how we work to acquire clients. PS. DM me and learn how I can scale your business. Follow me (Filip Sliwa) to finally increase your sales!

📢 Importance of Newsletters? Newsletters are not just pieces of 'free' content that you send out to sound generous or 'lure' your customers to buy from you. And you shouldn't create a newsletter just because other brands are creating those. You will be able to better utilize newsletters to grow your business and brand value if you understand their importance. To make the most of a newsletter, you need a reliable internet connection. 👉Newsletters are important because they help you: ✅️ Build brand authority: When you send a newsletter on a topic that is relevant to your audience, they see you as an expert in that field. That builds your authority and increases the chances of you getting the customer's business vs someone who doesn't send a newsletter. ✅️ Keep your customers engaged: If someone has bought a product from you & will likely not buy anything else for the coming few weeks (e.g. an online course of a basket of snacks), how do you keep them interested in your brand? 👉The answer is through the digital newsletter. ●Send some helpful information: How-to-guides. ●Tips to deliver beyond what is expected and engaged with your brand.

Something strange happened... I landed 2 clients for the exact same task on the same month: Newsletters! If I had to guess, I would never have bet on that, but here they are. These are some of the angles I'm taking to find inspiration for their content: 1. Industry News: I keep clients updated on the latest trends and developments in their field. 2. Tips and Tricks: I provide actionable advice that their audience can implement right away. 3. Case Studies: I highlight success stories that showcase the impact of their products or services. 4. Customer Spotlights: I feature testimonials or stories from satisfied clients to build trust. 5. Behind-the-Scenes Content: I give readers a glimpse into my clients’ company culture and operations. 6. Product Launches: I announce new products or services and emphasize their benefits. 7. Exclusive Discounts: I craft special deals or promotions specifically for their subscribers. 8. Polls and Surveys: I engage their audience by asking for feedback and opinions. 9. Event Announcements: I share details about upcoming webinars, workshops, or conferences. 10. Resource Roundups: I curate valuable resources, articles, or tools relevant to their audience. 11. FAQs: I address common questions or concerns that customers may have. 12. Guest Contributions: I invite industry experts to share their insights and knowledge. 13. Content Previews: I tease upcoming blog posts, videos, or other content to build anticipation. 14. Monthly Recaps: I summarize business highlights and achievements over the past month. 15. Seasonal Tips: I provide advice related to seasons or holidays relevant to their industry. 16. Personal Stories: I share anecdotes or experiences that resonate with their audience. 17. Calls to Action: I encourage readers to take specific actions, like visiting their website or following them on social media. → Bonus: I make sure to keep it visually appealing with images, graphics, and a clear layout! If I could choose 3 ideas to implement for my clients, I’d focus on 2, 6, and 12. Each of these strategies helps me create engaging content that keeps their audience coming back for more. Hope this list inspires your next newsletter strategy! *(Repost for others in your network)* P.S. Which idea (1-17) do you think would be most effective for your clients? #digitalmarketing #emailmarketing #personalbranding

Can Curated Newsletters Boost Trust and Sales? Curated newsletters are not just about delivering content - they are about building trust with your audience. By providing valuable and relevant information, businesses can establish themselves as trusted authorities in their industry, driving sales and revenue in the process. Knowing your audience, maintaining consistency, and engaging with subscribers are crucial in creating a successful newsletter. Authenticity, craftsmanship, uniqueness, risk-taking, and engagement are essential in creating standout content that captivates and retains viewers. By following best practices and continuously seeking improvement, businesses can create newsletters that stand out and keep customers coming back for more. So go ahead, curate with confidence and watch your newsletter flourish and prosper in the digital landscape. Remember, the true success lies in the connection you build with your audience and the impact you have on their lives. https://lnkd.in/e9M_HcYs

Consistency is Key to Growing Your Client Base If you want to grow your client base, showing up online regularly is very important! Consistency helps build trust, keeps clients engaged, and shows that you are reliable. Here’s why staying consistent online matters: 1️⃣ Builds Trust – Posting regularly helps people remember you. When they see you often, they feel they can trust you more and know what you can offer. 2️⃣ Increases Engagement – Being active online makes people more likely to engage with you. Replying to comments and messages also shows you care about your clients. 3️⃣ Builds Your Brand – Using the same style and tone in your posts helps people remember who you are and what you do. Tips to Stay Consistent: 🗓️ Make a Simple Posting Schedule – Choose how often you want to post. This could be 2-3 times a week or even once a day. A schedule can help you stay on track. 💡 Create Content in Batches – Take some time each week to plan and create posts in one go. This way, you have content ready to share, even on busy days. 🔁 Reuse Good Posts – Don’t be afraid to share your best posts again, maybe with a new twist or added detail. By being consistent and connecting with people, clients will start noticing you more. Remember, small, regular steps can lead to big results!

Can Curated Newsletters Boost Trust and Sales? Curated newsletters are not just about delivering content - they are about building trust with your audience. By providing valuable and relevant information, businesses can establish themselves as trusted authorities in their industry, driving sales and revenue in the process. Knowing your audience, maintaining consistency, and engaging with subscribers are crucial in creating a successful newsletter. Authenticity, craftsmanship, uniqueness, risk-taking, and engagement are essential in creating standout content that captivates and retains viewers. By following best practices and continuously seeking improvement, businesses can create newsletters that stand out and keep customers coming back for more. So go ahead, curate with confidence and watch your newsletter flourish and prosper in the digital landscape. Remember, the true success lies in the connection you build with your audience and the impact you have on their lives. https://lnkd.in/eQeMTEjV

Can Curated Newsletters Boost Trust and Sales? Curated newsletters are not just about delivering content - they are about building trust with your audience. By providing valuable and relevant information, businesses can establish themselves as trusted authorities in their industry, driving sales and revenue in the process. Knowing your audience, maintaining consistency, and engaging with subscribers are crucial in creating a successful newsletter. Authenticity, craftsmanship, uniqueness, risk-taking, and engagement are essential in creating standout content that captivates and retains viewers. By following best practices and continuously seeking improvement, businesses can create newsletters that stand out and keep customers coming back for more. So go ahead, curate with confidence and watch your newsletter flourish and prosper in the digital landscape. Remember, the true success lies in the connection you build with your audience and the impact you have on their lives. https://lnkd.in/eZ_Nt6D6