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In 1.5 months since launch, the Epic Store on iOS has crossed 10 million installs. The original plan was to get to 100 million installs by the end of the year, which now sounds unlikely. This is 0.01% from the App Store's 650 million weekly visitors (granted that it's EU-only and the store is less than 2 months old). Right now there are just 3 of Epic Games' own games on the store, but by December there should be a "curated" selection of third-party games. In terms of #ASO, it's too early to be thinking of the Epic store as the next frontier. ASO is needed when there's many apps competing for eyeballs. In a store with under 20 games the real problem is not finding the right game, it's finding the store itself. My first (unrelated to ASO) question is who exactly will be the publishers offering their games on the Epic store, and will they be tempted to avoid publishing on the Epic store to avoid spoiling relationships with Apple? Second question is did I make a mistake buying a Tex Flamingo skin that looks absolutely bangin', but is the antithesis of stealth and makes me so visible I can never win a game?🦩😭 ... I'm consulting on ASO and Apple Search Ads - let's work: 41anton.com ... #ios #apple #appstore #epic #mobilegrowth

Epic Games will soon open its iOS app store in the European Union following Apple's reversal of its decision to revoke the game publisher's developer license. This decision comes after an inquiry from the European Commission prompted Apple to reinstate Epic Games' developer account, as confirmed by both companies. Epic Games has wasted no time in confirming the launch of the Epic Games Store and the return of Fortnite to iOS devices across Europe. Apple has officially confirmed its decision to reinstate Epic Games' developer agreement, citing adherence to policies outlined in the Digital Markets Act. This move signifies a resolution between the tech giant and the game publisher, marking a positive step forward for both parties. The European Commission has taken credit for the reinstatement of Epic's license, with Commissioner Thierry Breton expressing satisfaction over the outcome. The Commission's swift action following Apple's initial revocation highlights the significance of regulatory oversight in ensuring fair competition within the digital marketplace. The controversy stemmed from Apple's initial revocation of Epic's developer license, which was attributed to criticism from Epic Games CEO Tim Sweeney regarding the EU's Digital Markets Act. EU regulators launched an investigation into Apple's actions and its compliance with the Digital Services Act, reflecting the growing scrutiny over the tech giant's practices. Acknowledging the European Union's prompt inquiry, Epic's Sweeney has noted the positive impact on the reinstatement of their developer license. The resolution underscores the effectiveness of regulatory intervention in addressing disputes within the tech industry. Meanwhile, the EU's Digital Markets Act, which came into effect on Wednesday, allows for the establishment of third-party app stores and alternative payment options on iOS devices. However, users outside the EU may encounter limitations on updating third-party apps while traveling. #EpicGames #Apple #EuropeanCommission #DigitalMarketsAct #Fortnite #Regulation #AppStore #iOS #DigitalServicesAct #Competition #TechIndustry https://lnkd.in/eYjt-vAa

I find the recent lawsuits by Epic Games and others against the policies of the Apple App Store interesting. On one hand, it can be argued that Fortnite would not be a success without Apple. On the other hand, it can be argued that if there was an alternative App Store, Fortnite might even be more successful. What’s your take? And how do you manage/how should partner relationships change over the course of the solution lifecycle?

Epic Games Proposes Google App Store Reforms After Antitrust Win: Epic Games, the maker of the popular "Fortnite" video game, has urged a U.S. judge to compel Google to open up its Play Store to more competition following a jury verdict that found the tech giant had abused its power over Android app distribution. In a court filing on Thursday [PDF], Epic proposed requiring Google to allow the distribution of competing third-party app stores on its platform for six years and limiting its ability to restrict preloading of competing app stores on devices. The move follows a December antitrust trial in which a jury found Google guilty of impeding developers' ability to distribute apps outside the Play Store and maintaining an overly tight grip on in-app transaction payments. Read more of this story at Slashdot.

Understood one thing, with the upcoming changes in the store rules, Apple will require payment not only from paid applications but also from free ones for installations. Currently, large applications like Instagram, Facebook, and Google Calendar don't pay any fees to Apple as they are free to download. However, if such apps are distributed through the new store, a fee of 0.5 euros per installation will be imposed. Let's calculate the potential expenses for Epic Games if they establish the Epic Store and reintroduce Fortnite (excluding fees from in-app purchases). Before its removal, Fortnite on iOS had 116 million players (https://lnkd.in/ebARc7BB). Assuming a third are from the EU, equating to 40 million players annually. In this scenario, Epic would incur a cost of $20 million solely for installations. Considering Instagram with 250 million users, Facebook would potentially have to pay $135 million(!).

Epic Games Proposes Google App Store Reforms After Antitrust Win: Epic Games, the maker of the popular "Fortnite" video game, has urged a U.S. judge to compel Google to open up its Play Store to more competition following a jury verdict that found the tech giant had abused its power over Android app distribution. In a court filing on Thursday [PDF], Epic proposed requiring Google to allow the distribution of competing third-party app stores on its platform for six years and limiting its ability to restrict preloading of competing app stores on devices. The move follows a December antitrust trial in which a jury found Google guilty of impeding developers' ability to distribute apps outside the Play Store and maintaining an overly tight grip on in-app transaction payments. Read more of this story at Slashdot.

Epic Games Proposes Google App Store Reforms After Antitrust Win: Epic Games, the maker of the popular "Fortnite" video game, has urged a U.S. judge to compel Google to open up its Play Store to more competition following a jury verdict that found the tech giant had abused its power over Android app distribution. In a court filing on Thursday [PDF], Epic proposed requiring Google to allow the distribution of competing third-party app stores on its platform for six years and limiting its ability to restrict preloading of competing app stores on devices. The move follows a December antitrust trial in which a jury found Google guilty of impeding developers' ability to distribute apps outside the Play Store and maintaining an overly tight grip on in-app transaction payments. Read more of this story at Slashdot.

🔔 Big Play Store Changes Delayed 🔔 The legal clash between Google and Epic Games has resulted in a delay for the Play Store's major modifications. The court has granted Google more time to appeal, pushing back the deadline for opening the Play Store to third-party apps. While Epic Games pushes for swift changes to create competition and lower costs, Google argues that user security is at stake. This ruling has sparked debates on market dominance, developer fairness, and consumer protection. What do you think? Is this delay a win for security or a move to maintain dominance? https://lnkd.in/d7YfXs_g #TechNews #GooglePlayStore #EpicGames #AppMarket #UserSecurity #LegalUpdate

Google doesn't want big changes to its app store, Play, as suggested by Epic Games. They're in a legal battle over competition rules. #newsfeed #newsflash #newshighlights #newsheadlines #google #googlenews #epicgames #googleplaystore #businessnews #business #businessupdate #businessupdates

Wow, an appstore that only charges a 12% fee? Tim Sweeney is sharing more details about Epic Games's upcoming iOS store - aiming to offer an alternative to Apple's official store. ▶ 12% fee when using Epic's payment processing (compared to Apple's 30%) ▶ 0% fee for 3rd party payment processors, like Appcharge (hey 👋 ) ▶ Store set to launch in the EU "before the end of 2024" So what do you think? Will you release a version of your game in the new Epic store or not? #mobile #mobilegames #epicgames #ios #payments