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Chief Executive & Founder | Purpose Driven Sports Marketer

Faster, Stronger, Together...the theme of this years GSA Summit couldn't be more relevant at a time when we as the sports industry at large need to embrace all three if we are going to have the impact on climate change we know we can through our actions. It's one thing to sit on the sidelines and throw peanuts but another to step up and take direct action. This story in Fast Company is a good example of throwing peanuts. Yes, Paris 24 is a massive opportunity for the global reuse community - just as is the entire sports ecosystem - but reporting of half truths as is the case in this story doesn't help. Paris 24 and the Coca-Cola Company actually have a very robust re-use plan given the operational constraints they are operating under and I for one knowing more than is shared in this story am impressed with what they are going to achieve. Lets encourage and applaud the likes of Paris 24 and Coca-Cola's and encourage them to go faster, stronger, together rather than throw peanuts from the gallery. Green Sports Alliance The Coca-Cola Company Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Fast Company Oceana https://lnkd.in/e5jyVGxx

Op-ed: The Paris Olympics can be a massive opportunity for the global reuse movement. Will Coca-Cola and others step up?

Op-ed: The Paris Olympics can be a massive opportunity for the global reuse movement. Will Coca-Cola and others step up?

fastcompany.com

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