Natalie Jackson’s Post

Targeting 🎯 & Creating B2B Buying Groups in Demand Gen: 🚀This is the Way. Helpful article by Natalie Jackson and MarTech to understand the why and how. My takeaways: 1️⃣ ⚙ Make sure your #martechture is aligned to support this. Sample combo: Adobe Marketo + Demandbase + Salesloft 2️⃣ ✍ Content HAS to be relevant and personalized to each stakeholder. Each persona has to see the value. 3️⃣ 🔍 Your ability to execute is supported or limited by your data. The right data, clean data, and relevant data. https://lnkd.in/gWuZ5ZXJ

15 Days of B2B Performance Marketing Insights - Day 02 Today Let’s Burst a Myth, Only Linkedin Works for B2B, Other Channels are Ineffective It’s a misconception that LinkedIn is the only effective platform for B2B marketing. In truth, whether in B2C or B2B, we are ultimately engaging with people, and different platforms offer unique opportunities to connect with these decision-makers. Google: Often underestimated, Google's reach extends beyond simple search ads. Its extensive display network and sophisticated retargeting options make it a formidable tool for nurturing B2B relationships and conversions. Meta Platforms: It's time to rethink B2B marketing on platforms like Facebook and Instagram. Their advanced targeting tools allow marketers to pinpoint industry professionals and key decision-makers, providing a unique avenue to build brand awareness and generate leads. Human Connection: No matter the platform, remember you’re communicating with real people. Tailoring your message to meet their needs and solve their problems can make your outreach more effective. Diverse Opportunities: Expanding your strategy to include multiple platforms can enhance your visibility, allow better segmentation, and increase touchpoints with your business audience. Expanding your digital strategy to include multiple platforms can significantly enhance your engagement and reach. #B2B #PerformanceMarketing #MarketingChannels

In #B2B #digital demand generation, buyer groups are becoming more important than individual buyers. 1️⃣ Multiple stakeholders are involved in B2B decision making. An average B2B buyer group has more than 9 members. So target the buying committee, don't miss out on job titles you may have previously ignored. The influencers are the ones doing all the research before presenting buying options to the decision makers, make sure your brand is part of this research phase. 2️⃣ Your customers may have 15 interactions with each vendor under evaluation. 70% of these interactions occur before they make contact. Invest in brand campaigns, build messaging around customer pain points, and reach different members of your buyer group with unique messaging, designed for each stage of their buying journey. 3️⃣ Alignment of these buyer groups with sales, martech and reporting systems can help measure success. 🏆 Not missing out on the influencer will lead to payoffs in the long-term. #digitalmarketing #demandgen

In B2B demand generation, targeting buyer groups rather than individual decision-makers is essential, as multiple stakeholders influence purchase decisions. Effective strategies involve addressing the unique needs of all group members, using account-based marketing tools and tailored content. MarTech #B2B #digitalmarketing #demandgeneration

How do you implement psychographic segmentation in your B2B marketing? An article from Upwork suggests 5 unique ways, First: Start with a strategy that leverages segmentation across all market channels. Look for ways to create targeted content, messaging, and ads based on psychographic segments. #strategy #psychographic #b2bmarketing

Maximize B2B Impact with LinkedIn Advertising! Unlock the potential of LinkedIn’s 700+ million user base to enhance B2B connections using specialized tools tailored for businesses. Our latest post dives into effective strategies for targeting key decision-makers with precision, leveraging formats from Sponsored Content to Dynamic Ads to boost brand visibility, engagement, and conversions. Whether you're introducing a new product, leading a webinar, or nurturing leads, find out how to craft impactful ad content that addresses unique industry challenges. Ready to transform your LinkedIn advertising approach and achieve measurable success? Read more here: https://lnkd.in/gAhCxSGR For tailored strategies and expert advice on maximizing your B2B marketing, contact Purple Cow: [email protected] | +1(914)9775459 #LinkedInAdvertising #B2BMarketing #DigitalMarketing #BusinessStrategy #LeadGeneration #ContentMarketing #BrandAwareness #B2B #ProfessionalNetworking #MarketingTools #AdFormats #Targeting #IndustryExperts #B2BLeads #Webinars #ProductLaunch #PurpleCow #PurpleCowServices #PCIS #MUB #DigitalAds #SponsoredContent #InMail #DynamicAds #MarketingStrategy #BusinessGrowth

Beyond firmographics and technographics, what creative ways have you used to identify high-value accounts for your ABM strategy? #ABM #AccountSelection"

🚀E-Com owners—check out this segmentation strategy 👇 to 4x revenue! Any good e-Com manager knows that not all subscribers are the same... And treating them like they are? Well, that’s how you lose sales. Time and time again, we’ve found that segmenting your email list by engagement tiers is an awesome way to connect with the right audience... And maximize revenue by 4x. Here’s how you can do it: 💥 Highly engaged: Opens, clicks, and purchases regularly. Treat them like VIPs with personalized offers. 📈 Moderately engaged: They interact occasionally. Nurture them with content that reignites their interest. 😵 Inactive: Haven’t opened an email in months. Use re-engagement campaigns or remove them to protect deliverability. For one e-Com brand, we lifted their campaigns revenue from 3% to 17%... And within 3 months, we 4x their campaign revenue (from $5.9k to $23.7k) despite their lower overall revenue… Why? Because tailored messaging drives better open rates, clicks, and—most importantly—sales. Ready to take your email marketing to the next level? Send me a connection request, and I’ll show you how to unlock more revenue with segmentation.

Successful ABM is all about targeting the right accounts. Check out our useful 4 step guide to building the best ABM account list possible. #ABM #B2B #Targeting #Data

Each B2B SaaS company needs a personalized growth strategy. Selling a $10/month subscription to a marketer is very different from closing a $100k deal involving 10-20 stakeholders. Yet, some marketers still rely on the tactics they’ve used before or heard from “influencers.” For lower-cost products, you can create a landing page, launch some Google Search ads, and expect an immediate response from the market. However, enterprise B2B purchases don't happen impulsively from a Google search. These decisions often take months or even years and involve more complex processes, such as: • Budget negotiations • Building business cases with proven references • Overcoming procurement and legal hurdles • Competitor comparisons Many leads aren’t ready to buy immediately or even in the near future, but you still need to engage with them and educate them about the problem and your solution. 👉 Your strategy must evolve to fit your unique situation. So, do your own market research, talk to existing buyers, and adapt your approach to what makes sense for your company. What challenges have you encountered when marketing to enterprises? Any successes to share? 💬 Let's discuss in the comments, or shoot me a DM at Petr Mochalov! #growthmarketing #marketingstrategy #b2bmarketing