MPoWrD Media Solutions’ Post

Is your business leveraging South Africa's digital growth? Over 90% of South Africans are online, but if you're not using digital marketing, you're missing a massive potential customer base. Here's what you're missing: -Reaching new customers: Extend beyond local boundaries and connect with customers nationwide. -Cost Savings: Digital marketing often offers better value for your investment compared to traditional methods. -Targeting the right audience: Reach customers who are actively searching for what you offer. -Seeing results: Track your campaigns and measure your success in real-time. -Building relationships: Engage with your customers and build lasting loyalty. Don't let your business fall behind in the digital age. Start your digital journey today! Contact us to get started. https://lnkd.in/dRK3cJdE #SouthAfrica #Business #ForwardThinkingMarketing #DigitalMarketing

68% of MENA consumers use social media as main news A recent report by Strategy& Middle East and Google News reveals the evolving landscape of news consumption in the MENA region. According to the report, a significant 68 percent of consumers in the Middle East and North Africa (MENA) region now rely on social media as their primary source of news. This reflects a notable shift in traditional news consumption habits. Furthermore, 90 percent of respondents prefer accessing news through their mobile phones. The report, entitled ‘Building a Vibrant News Industry in the Middle East and North Africa,’ analyzed three of the largest news markets in the MENA region: Egypt, Saudi Arabia, and the UAE. Together, the three markets account for 80 percent of advertising spending in the region’s entertainment and media industry. source: Attached Report https://lnkd.in/d54fE48h #digitalmarketing #marketing #socialmedia #news

The media landscape in South Africa is undergoing a significant transformation. With the closure of esteemed newspapers like City Press, Daily Sun, Beeld, and Rapport this October, it’s clear we are witnessing an era where digital is taking over. As PR experts, it is our responsibility to guide our clients through this transition. Traditional print media has been a cornerstone of communication, but the shift to digital is not just a trend - it's the future. We can educate our clients to embrace digital media in the following possible ways: 1. Digital platforms have a broader reach and can target specific audiences with precision. This offers more opportunities for tailored messaging and engagement. 2. Unlike traditional media, digital platforms provide comprehensive data and analytics, allowing us to measure the impact of our campaigns in real time. 3. Digital content can be updated and changed on the fly, enabling quicker responses to market changes and news cycles. 4. Sharing case studies of successful digital campaigns can help clients visualize the potential and effectiveness of digital strategies. 5. Encourage a mindset of continuous learning to keep up with the ever-evolving digital tools and platforms. The closure of these storied newspapers marks the end of an era, but also the dawn of new opportunities. By embracing digital, we can help our clients stay ahead of the curve and harness the full potential of the modern media environment. #MediaEvolution #DigitalPR #SouthAfrica #CityPress #DailySun #Beeld #Rapport #DigitalTransformation

Not having a digital marketing strategy in South Africa can have several disadvantages, supported by various statistics and trends. Here are 2 key issues: Market Competition: South Africa’s business environment is competitive, and companies are increasingly investing in digital marketing. For instance, 66% of South African businesses use social media as part of their marketing strategy. Not participating in digital marketing can leave a business at a competitive disadvantage. Ad Spend Trends: Digital ad spending in South Africa is growing rapidly. For example, digital ad expenditure was forecasted to surpass R11 billion in 2024. Companies not leveraging digital marketing might struggle to keep up with competitors who are investing in these channels. Contact me today for a free digital landscape assessment to see how we can assist to improve your sales performance. #digitalcloud #increasesales #socialmedia #marketcompetition

🚀 Boost your brand visibility with Africa Business Insider! 🌍 Want to expand your reach and increase traffic to your website? We have an exciting opportunity for you! 🔹 250k+ organic traffic 🔹 Guest posting opportunities available. 🔹 Reach a high-quality audience in Africa and beyond. Africa Business Insider is one of the leading platforms, providing valuable insights to businesses across the continent. By contributing guest posts, you can leverage their vast organic traffic to drive more visitors to your site, build brand reputation, and engage with potential clients. 💼 Why Africa Business Insider? ✔️ Established platform with a loyal readership. ✔️ Targeted exposure to a global audience interested in African markets ✔️ Opportunities to showcase your expertise and grow your online presence Ready to grow your brand? Contact us today for more details on guest posting opportunities! #GuestPosting #DigitalMarketing #AfricaBusiness #ContentMarketing #BrandBuilding #OrganicTraffic #GrowthOpportunity #B2BMarketing

As of 2024, there are approximately 52.8 million Facebook users in Bangladesh. This figure reflects the growing digital connectivity in the country and the widespread use of social media platforms (StatCounter Global Stats) (The Business Standard). For more detailed insights on digital trends in Bangladesh, including social media and internet usage, you can refer to comprehensive reports from DataReportal (DataReportal – Global Digital Insights).

After a long hiatus from my business platforms, I'm starting to find my voice again. 💡 Also, this video is a typical example of being a content creator for other brands and businesses and not your own 😂🫡 💡 Here's those stats I promised you 👇🏾👇🏾👇🏾 In 2024, South Africa's internet penetration rate is at 72%, translating to over 43.9 million internet users, a 5.2% year-on-year increase. Of these, 29 million are active social media users (48% penetration). That’s 29 million potential customers you’re missing because someone once told you "social media doesn't work." If you own a business, you *must* have an active social media presence. Right now, there are 22.5 million eCommerce users in South Africa, with an additional 4.3 million expected to shop online by 2025. The average online spend is predicted to be R4,200 per person. Stop missing out! This PSA is brought to you by The Social Light SA. At The Social Light SA, we provide a full-service, customized digital marketing solution tailored to your business needs. #thesocialightSA #socialmedia #marketing #contentmarketing #digitalmarketing #socialmedia #socialmediamarketing #digitalmarketingagency #socialmarketing #customerrelationships #facebook

𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: We’re thrilled to announce our new media partnership with Think Digital Media, specialists in high-reach, high-engagement campaigns that drive impact within South Africa's crucial informal sector. Together, we aim to amplify client campaigns, reaching broader audiences and delivering powerful results. This partnership will see Bigger Than Me and ThinkDigitalMedia collaborating to achieve our clients’ campaign objectives through Think Zone, a premier service now available as part of Bigger Than Me's portfolio. With over 400 Think Zones or Wi-Fi hotspots across South Africa’s townships and shopping malls, we give brands a unique chance to connect directly with customers at the crucial moment of purchase. Township communities have saved R35 million per month on data costs. due to the network    To learn more about ThinkDigitalMedia, visit: thinkdigitalmedia.online Visit our platforms page for more on our partnerships https://lnkd.in/dYJHpfDk   #digitalmarketingstrategy #digitalmarketing #contentmarketing #InboundMarketing #CauseMarketing #ChangingLives #storytelling #socialimpact #PurposeLedBusiness

Utilize Data-Driven Strategies to Capture South Africa's Media Potential! 🚀 Accept the move to digital media and engage your audience like never before. Our data shows an amazing shift: in only a few months, digital media's influence increased from 29% to 64%, while conventional media's fell from 71% to 41%! 📈 Avoid missing out! Take the lead in digital marketing to increase market share and win over customers. 📲💡 #MediaTransformation #DataDrivenMarketing Find out more: https://lnkd.in/gDAvHZux

Our 2024 Global Digital Report is your comprehensive rundown of essential digital usage and connectivity insights from around the world 🌍 Globally, South Africans spend the most time on the internet each day, coming in at 9h24m which is almost 3 hours more than the global average of 6h40m 🤯 37% of that time is spent on social media which highlights the importance of this channel for marketers! Read the report to find out more insights like these! #DigitalReport #Digital2024 #Insights #ConsumerInsights