Yannick Lefang, BEng, PRM’s Post

Utilize Data-Driven Strategies to Capture South Africa's Media Potential! 🚀 Accept the move to digital media and engage your audience like never before. Our data shows an amazing shift: in only a few months, digital media's influence increased from 29% to 64%, while conventional media's fell from 71% to 41%! 📈 Avoid missing out! Take the lead in digital marketing to increase market share and win over customers. 📲💡 #MediaTransformation #DataDrivenMarketing Find out more: https://lnkd.in/gfm7k5m5

Take a digital safari through the media and social landscape in South Africa with Kantar’s #MzansiConsumerBarometer.   Despite challenges like loadshedding and high data costs, South Africans are increasingly turning to the internet to stay connected, entertained, and informed. How do we connect and what are the social media platforms that engage us? Are consumers more receptive to online or offline platforms?   Read more in Bizcommunity.com here 👉 https://lnkd.in/dEnAH2G3   #DigitalTrends #SocialMediaGrowth #BrandStrategy #DigitalMarketing

Monitoring trends and patterns on both traditional and social media channels is a task that’s ever-increasing in complexity. Consumers and users of products and media platforms alike are more and more demanding in their interactions with brands, which makes it that much more complex and difficult to hear their voices in and among the clutter. At In On Africa we are able to provide the necessary support to stakeholders in assisting to declutter big data and keep their finger on the right proverbial pulse. Through a combination of research methodologies, technology, and a strong eye for detail and analysis, we provide the necessary guidance to our partners when it comes to media monitoring and social listening, including leading South African insurers looking to shape their growth strategies. Learn more about our tailored media monitoring and social listening services: https://lnkd.in/ept6vcNj #MediaMonitoring #SocialListening #MarketIntelligence #StrategyDevelopment #ConnectingAfricasPotential

It’s #ThrowBackThursday 📅 Take a trip down memory lane and celebrate 35 years of South Africa’s #BestLikedAds ❤ While a lot has changed, a lot has stayed the same, well, when it comes to creating great advertising anyway. The Best Liked Ads told us great ads: 📖 Tell a great story 😂 Use humour to engage ❤ Make people feel something 🎯 Make the brand the hero of the story 🎶 Use music to engage senses 📺 Watch the reel here: https://lnkd.in/ghQs-VyK Want to find out what South African consumers think of your ads? Check out BrandCampaign from Kantar Marketplace: https://lnkd.in/gtgMSS2x and understand how people respond to your ads and if you are reaching your target audiences. Connect with Senamile Zungu, Saiesh Ajudhiya, Kimberley Walter, or reach out to your Kantar contact to find out more. #Advertising #Creativity #KantarMarketplace

📊 We recently conducted a poll asking which social media platform people are currently using. The results are in! 🌐📱 Find out which platform is leading the way in Africa! #SocialMedia #PollResults #AfroEyeResearch #TrendingNow #DigitalAfrica #MarketInsights

📊 We recently conducted a poll asking which social media platform people are currently using. The results are in! 🌐📱 Find out which platform is leading the way in Africa! #SocialMedia #PollResults #AfroEyeResearch #TrendingNow #DigitalAfrica #MarketInsights

Digital Ad Spend is Booming in SA💥 Double-digit growth in digital advertising is fuelling the South African market, according to the IAB South Africa Internet Advertising Revenue Report, conducted in partnership with PwC. This year's report shows a massive 21.5% year-on-year increase in ad spend, with businesses embracing digital channels to connect with audiences. In addition to key stats from the last year of digital ad spend, the Report also explores four trends in the online advertising industry: the growth of AI, social media communities, customised solutions and retailers as advertisers. For in-depth data and analysis, the full IAB SA Online Advertising Revenue Report, conducted by PwC (‘Online AdSpend Report’), is available to IAB South Africa members on the IAB South Africa Member Portal ➡ https://members.iabsa.net/ Not yet a member? Sign up today to access incredible members-only content and more 🔗https://members.iabsa.net/ #DigitalMarketing #SouthAfrica #IABSA #Growth #Trends #AI #SocialMedia #RetailMedia

❓ What does it take to map digital influence in Sweden in 2024? In this case, we look at how Datastory helped Medieakademin turn data into a powerful tool, mapping Sweden’s top digital players and sparking nationwide discussions about digital influence. 👉 Discover the full story here https://lnkd.in/g5EjmTD2

In Paul Briggs' "Canada Time Spent With Media 2024" report, you'll find some great insights into how media consumption trends are evolving in Canada: Key Question: What media formats do consumers in Canada rely on the most? Quick Takeaways: - Peak Media Time: Total media time in Canada is set to peak this year. - Digital Dominance: Digital media will account for 63.0% of the time spent with media in 2024, emphasizing the critical role of digital platforms. - Media Mix: Marketers can leverage this report to optimize their media mix and effectively engage audiences in a fragmented mediascape. For more detailed insights, including average time spent per day with various media formats and devices by adults in Canada (2010-2025), subscribers can download the full report in the comments. 

🚀 Ready to revolutionize your advertising strategy? 🌟 The media landscape is shifting, and understanding these changes is key to staying ahead! 📊✨ Discover how digital media is outpacing traditional sources in trust across Tanzania, and why TV, Instagram, and online platforms are dominating the scene. 📺📱🌐 🔍 Want to unlock the full potential of your campaigns and connect with your audience more effectively? Dive into our latest insights and stay ahead of the curve. 👉 Click the link to learn more and get access to game-changing data: https://lnkd.in/gyyUrami #MediaTrends #DigitalMarketing #ConsumerInsights #StayAhead #KasiInsight #AdvertisingStrategy #TrustInMedia #MarketingInsights #AudienceEngagement #DigitalAdvertising