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Inclusion isn’t just a value—it’s a necessity for the future of wine tourism. The upcoming Inclusive Wine Tourism Webinar will explore how making wine tourism more accessible and representative benefits everyone, from visitors to wineries. When? December 10, 2024 Time: 5:00 PM CET (UTC +1) Register here: >> https://lnkd.in/eyRrfq8U Why It Matters: Broader Accessibility: Wine tourism should cater to visitors of all abilities and backgrounds, breaking down barriers to entry. Cultural Representation: Reflecting the diversity of global wine enthusiasts enriches experiences and fosters community. Enhanced Value: Creating inclusive spaces leads to deeper connections and shared appreciation for wine heritage. Hear from These Experts: Bento Amaral (Humanwinety, Porto) – Moderator Véronique BOURRIGAUD (Château Champion, Bordeaux) Analía Videla (Wine Institute Director, Mendoza) Ainara de Dios (Bodegas Valdemar, Rioja) Together, we’ll explore how wineries and tourism professionals can lead the way in making the wine industry more inclusive. Let’s make wine tourism truly for everyone. #GreatWineCapitals #WineTourism #InclusiveWineTourism #WineForAll #Webinar

The global surge in #wine tourism has led to a fascinating paradox: activities considered wine tourism in one country might be forbidden in another!? This makes comparing wine tourism across borders and wine regions a complex challenge. While social media overflows with posts about wine and tourism, I believe there's a pressing need for clarification. From spa treatments overlooking vineyards to gourmet restaurants among the vines, the boundaries are increasingly blurred. How do we define authentic wine tourism experiences in this evolving industry? Explore these questions and more in a recent chapter I co-authored with colleagues Assoc. Prof. Katia Laura Sidali and Claudia Bazzani from University of Verona, in collaboration with the Great Wine Capitals. 'Towards a Clarification of the Definition of Wine Tourism', appears in the latest edition of 'Strategic Management in the Wine Tourism Industry', edited by Javier Martínez Falcó BARTOLOME MARCO LAJARA Eduardo Sánchez García at Palgrave Macmillan. #WineTourism #Viticulture #TravelIndustry #Tourism"

Wine lovers, prepare for a journey around the globe! Here are eight (8) stunning wine destinations you need on your bucket list. #winelover #wineregions #travel #wine #winetravel #travelbucketlist #winebucketlist #bucketlist

UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism

Wine Tourism: a strategic lever to enhance direct wine sales How wine tourism can transform the way of buying and the appreciation for wine through Direct-To-Consumer

#statistics 🇵🇹 Portugal has been recognized as the best destination for wine lovers! According to a new study by Bounce, Portugal ranked first among the top countries for wine tourism. The country scored 8.66 out of 10 thanks to its 598 wineries, high wine quality ratings, and tasting costs. The average price of a bottle of wine in Portugal is 32% lower than the average in other countries on the list. Portugal also stands out for the number of wine tours — 5.5 tours are offered per 100,000 people. Wine regions such as Douro and Alentejo remain popular destinations for tourists looking to explore the diversity of local wine varieties. https://lnkd.in/dExTe9wv

📢 Discussion Time! 🍽️🍷 Hello LinkedIn Community! I'm curious to hear your thoughts on two unique and immersive types of tourism: Culinary Safaris 🌍🍽️: These tours offer travellers the chance to explore diverse culinary traditions and flavours from different regions around the world. Have you ever been on a culinary safari? What was your experience like? Wine Tours 🍇🍷: These experiences provide an in-depth look at vineyards and the winemaking process, often including wine tastings and pairing sessions. Do you have a favourite wine tour destination or an unforgettable wine tasting experience? What do you think makes these types of tourism appealing? How do they enhance cultural understanding and appreciation? Share your experiences, insights, and recommendations! Let’s start a conversation. #CulinarySafari #WineTour #TravelExperiences #FoodAndWine #CulturalTourism

😎 Wine tourism is a business, too. How much income does it have after adding profits and subtracting expenses? In Wine Travel Observer, the study of the wine tourism offer in Catalonia, we have asked more than a hundred wineries that can be visited. What do you think about? #enoturisme #enoturismo #winetourism #winetravel #winetravelobserver ✏ https://lnkd.in/et8bAZbW

Uncover the secrets of Argentine wine with private tastings at boutique bodegas. From Malbec to Torrontés, let your palate explore. Thirsty for more? We have the keys to Argentina's most exclusive cellars. Comment with your favorite wine emoji for our insider's wine guide! #traveldesigner #travelblogger #travelblog #travelagentlife #travelagent #traveladvisor #tourism #placestovisit #luxurytravel

Uncover the secrets of Argentine wine with private tastings at boutique bodegas. From Malbec to Torrontés, let your palate explore. Thirsty for more? We have the keys to Argentina's most exclusive cellars. Comment with your favorite wine emoji for our insider's wine guide! #traveldesigner #travelblogger #travelblog #travelagentlife #travelagent #traveladvisor #tourism #placestovisit #luxurytravel