Great Wine Capitals ’s Post

The global surge in #wine tourism has led to a fascinating paradox: activities considered wine tourism in one country might be forbidden in another!? This makes comparing wine tourism across borders and wine regions a complex challenge. While social media overflows with posts about wine and tourism, I believe there's a pressing need for clarification. From spa treatments overlooking vineyards to gourmet restaurants among the vines, the boundaries are increasingly blurred. How do we define authentic wine tourism experiences in this evolving industry? Explore these questions and more in a recent chapter I co-authored with colleagues Assoc. Prof. Katia Laura Sidali and Claudia Bazzani from University of Verona, in collaboration with the Great Wine Capitals. 'Towards a Clarification of the Definition of Wine Tourism', appears in the latest edition of 'Strategic Management in the Wine Tourism Industry', edited by Javier Martínez Falcó BARTOLOME MARCO LAJARA Eduardo Sánchez García at Palgrave Macmillan. #WineTourism #Viticulture #TravelIndustry #Tourism"

Terrific to have our CEO, Olivia Barrie representing the Mornington Peninsula at the Wine Communicators of Australia Inc 2024 Wine Growth Summit in Adelaide on Wednesday, alongside regional leaders - Barossa Australia's Ben Patten and McLaren Vale Grape, Wine & Tourism Association's CEO, Erin Leggat with wine tourism legend, Robin Shaw leading the topic. A few Destination Marketing take aways: - Know your customer, don't try to please everyone and remain true to the region's brand and value proposition. - Visitors choose just 2-3 wineries to visit in a day (used to be 5!), one being a lunch destination. You want to be on their list. Develop relevant, engaging and memorable experiences linked to a well presented brand. - Collaborate with like minded businesses for a powerful, saleable offer which encourages over night stays. - Regional tourism websites are a visitor's first port of call, make sure your presence and offer are current, prominent and high quality. #regionaltourism #wineindustryleaders #collaboration #strongertogether

😎 Wine tourism is a business, too. How much income does it have after adding profits and subtracting expenses? In Wine Travel Observer, the study of the wine tourism offer in Catalonia, we have asked more than a hundred wineries that can be visited. What do you think about? #enoturisme #enoturismo #winetourism #winetravel #winetravelobserver ✏ https://lnkd.in/et8bAZbW

𝐖𝐢𝐧𝐞 𝐖𝐨𝐧𝐝𝐞𝐫𝐬: 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐓𝐫𝐞𝐧𝐝𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐢𝐧 2024 𝐄𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦, also known as wine tourism or vinitourism, is a form of tourism that centers around the exploration and appreciation of wine and winemaking regions. It involves visiting vineyards, wineries, and wine festivals, and often includes tasting sessions, tours of wine production facilities, and opportunities to meet winemakers. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 @https://lnkd.in/dww5TkES 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐤𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐞𝐧𝐨𝐭𝐨𝐮𝐫𝐢𝐬𝐦: 𝐄𝐜𝐨-𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐭𝐫𝐚𝐯𝐞𝐥𝐞𝐫𝐬: Increasing demand for sustainable practices in vineyards, such as organic and biodynamic farming. 𝐆𝐫𝐞𝐞𝐧 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Wineries are obtaining certifications like LEED, ISO 14001, and others to attract environmentally aware tourists. 𝐂𝐚𝐫𝐛𝐨𝐧-𝐧𝐞𝐮𝐭𝐫𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: Some vineyards are offering carbon-neutral tours and tastings. 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐭𝐚𝐬𝐭𝐢𝐧𝐠𝐬: During the pandemic, many wineries started offering virtual wine tastings, a trend that continues to attract global audiences. 𝐎𝐧𝐥𝐢𝐧𝐞 𝐰𝐢𝐧𝐞 𝐜𝐥𝐮𝐛𝐬: Subscription services that include virtual tours and tastings. 𝐖𝐢𝐧𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: Offering wine appreciation courses, sommelier training, and vineyard management workshops. 𝐋𝐨𝐜𝐚𝐥 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩: Visiting artisans and craftspeople in the area to understand the broader cultural context. 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥𝐬 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧𝐭𝐬: Participation in local wine festivals, harvest celebrations, and other regional events. #enotourism #winetourism #tourism #tourismindustry #travelandtourism

#statistics 🇵🇹 Portugal has been recognized as the best destination for wine lovers! According to a new study by Bounce, Portugal ranked first among the top countries for wine tourism. The country scored 8.66 out of 10 thanks to its 598 wineries, high wine quality ratings, and tasting costs. The average price of a bottle of wine in Portugal is 32% lower than the average in other countries on the list. Portugal also stands out for the number of wine tours — 5.5 tours are offered per 100,000 people. Wine regions such as Douro and Alentejo remain popular destinations for tourists looking to explore the diversity of local wine varieties. https://lnkd.in/dExTe9wv

UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism

📢 Discussion Time! 🍽️🍷 Hello LinkedIn Community! I'm curious to hear your thoughts on two unique and immersive types of tourism: Culinary Safaris 🌍🍽️: These tours offer travellers the chance to explore diverse culinary traditions and flavours from different regions around the world. Have you ever been on a culinary safari? What was your experience like? Wine Tours 🍇🍷: These experiences provide an in-depth look at vineyards and the winemaking process, often including wine tastings and pairing sessions. Do you have a favourite wine tour destination or an unforgettable wine tasting experience? What do you think makes these types of tourism appealing? How do they enhance cultural understanding and appreciation? Share your experiences, insights, and recommendations! Let’s start a conversation. #CulinarySafari #WineTour #TravelExperiences #FoodAndWine #CulturalTourism

🌿🍇 Exploring Greece's Wine Renaissance: Growth in Wine Tours 🍷🇬🇷 Greece’s wine tourism is experiencing a surge, fueled by the rise of experiential travel and the global appreciation for authentic, local experiences. Today, wine tours are not just about tasting; they offer a deep dive into Greece's heritage, culture, and natural beauty. From the volcanic terroirs of Santorini to the lush vineyards of Peloponnese, Greek wineries are innovating and expanding to meet demand. Visitors are now savoring multi-sensory experiences that include vineyard walks, wine pairings with local gastronomy, and insights into ancient winemaking traditions. 🌞 Why the Boom? Unique Wine Regions: Greece’s diverse microclimates and indigenous grape varieties, like Assyrtiko and Xinomavro, are drawing global wine lovers. Sustainable Tourism: Greek wine estates are embracing eco-friendly practices, resonating with travelers' growing environmental consciousness. Year-Round Appeal: Wine tourism offers experiences beyond summer, allowing visitors to discover Greece through all seasons. As more travelers seek immersive and authentic journeys, Greek wine tours are perfectly positioned to offer a taste of tradition combined with modern Greek hospitality. Cheers to the next chapter of Greek wine! 🍾 #Greece #WineTourism #TravelTrends #GreekWine #ExperientialTravel #SustainableTourism

Wine tours in Greece. For 2025, these are proving so popular they are generating stand-alone enquiries, which then convert to sales of complete packages and tours. In other words, for marketers, wine tours are the ideal 'hook.' As a DMC, our focus is implementing strategies that improve our travel agents partners sales in Greece. If you are interested in generating or boosting Greece sales, get in touch. Wine may be answer! "Stin igia sou" = "Cheers"

Wine lovers, prepare for a journey around the globe! Here are eight (8) stunning wine destinations you need on your bucket list. #winelover #wineregions #travel #wine #winetravel #travelbucketlist #winebucketlist #bucketlist