Law Firm of Morgan M. Smith, PLLC’s Post

Here are 8 More Things First Time Founders Should Know Starting a business is a challenging and often unpredictable journey, but with the right mindset and preparation, it can be incredibly rewarding. Here are ten essential points to keep in mind if you're considering launching your own startup: (1) Raise money the right way. There are regulatory and business rules around fundraising, and plenty to learn and practice before you can do it correctly. Avoid brokers and finders, and steer clear of anyone who promises help without investing their own money or effort. Always seek legal advice. (2) Keep meticulous records. Never run a company without a bookkeeping system from day one. Organize and save records of every transaction and expense diligently. (3) Understand vesting. Vesting isn’t optional, and even founders’ shares should vest over time with a cliff. Familiarize yourself with these terms and plan for the departure of founders and key employees well in advance, rather than in the midst of a termination or resignation. (4) Commit to continuous learning. Deeply understand your market, customers, competition, technology, and trends. Read extensively, network, and stay updated with the latest news. (5) Build on past inventions. Everything worth doing has been attempted before, and most successful new approaches are already established. If you believe you have no peers, predecessors, or competition, you’re either mistaken or pursuing something insignificant. (6) Embrace imitation. There’s no shame in copying others. Whatever you do can be replicated. Strive to be the best, not necessarily the first or most original. (7) Play your own game. You can’t outdo the world’s best on their own terms, so create a different game with rules they can’t follow. Serve their customers ten times better, cheaper, and with something more compelling—that’s the margin required to beat an incumbent. (8) Recognize failure as a symptom. Startups die when they run out of money, but that’s not the core issue. The real problem lies in bad decisions, unaddressed systemic flaws, and a lack of preparation and proactive planning for when things go wrong.

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