Alex Packham

Looking to invest in something unique and profitable? , we dive into the world of .co.uk domain name investments and why it could be the next big thing for your business or portfolio. 💻💼 Discover how owning a premium .co.uk domain can boost your brand’s credibility, improve SEO, and appreciate in value over time. Whether you're a business owner or an investor, securing the right domain can open up incredible opportunities in the growing digital economy. #domains #socialmediamarketing

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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Top 25 UK Ad Spenders: Key Insights with Segmentable’s Comprehensive Analysis I've created an in-depth Miro board showcasing the top 25 biggest ad spenders in the UK by industry. This includes detailed customer segments for each company, with a deep dive into the largest segment. For each segment, you'll find: ▶ Customer Personas: Detailed profiles with pains, triggers, and objections. ▶ JTBD Cases: Key tasks customers aim to accomplish. ▶ Distribution Channels: Effective channels for reaching these customers. Why You Should Check This Out: 1️⃣ Benchmark Your Strategies: Compare with industry leaders. 2️⃣ Refine Your Targeting: Enhance your own customer targeting. 3️⃣ Identify Market Trends: Stay ahead of consumer behavior shifts. 4️⃣ Optimize Your Budget: Learn effective budget allocation. 5️⃣ Boost Engagement: Tailor messaging to specific customer needs. 🔝 This is a must-see for marketing professionals, advertisers, market researchers, and strategists. Interested? Comment  INSIGHTS and I'll send it to you (must be connected).  The second part is coming. Stay tuned. P.S. I know people usually mention that this kind of material took a lot of time to prepare, but with Segmentable it only took me a week. And most of that time was spent composing the board, lol.

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Five Ways to Optimise ROI on Ad Spend (ROAS) for Your Business Learn the secrets to maximising your Return on Ad Spend (ROAS) with this guide. Here's what you'll learn: 1️⃣ The importance of ROAS: Understand why ROAS is crucial for evaluating the effectiveness of your ad campaigns and driving business growth. 2️⃣ Five proven strategies: Dive into actionable tactics such as data-driven advertising, audience segmentation, long-tail keywords, multi-platform ad usage, and integrating paid and organic campaigns. 3️⃣ Expert tips for success: Get insights on collecting essential data, refining audience targeting, leveraging keyword strategies, diversifying ad formats, and balancing paid and organic efforts. Read the guide to improve your digital marketing approach and achieve maximum ROI on your ad spend. #DigitalMarketing #ROI #AdvertisingStrategy

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Five Ways to Optimise ROI on Ad Spend (ROAS) for Your Business Learn the secrets to maximising your Return on Ad Spend (ROAS) with this guide. Here's what you'll learn: 1️⃣ The importance of ROAS: Understand why ROAS is crucial for evaluating the effectiveness of your ad campaigns and driving business growth. 2️⃣ Five proven strategies: Dive into actionable tactics such as data-driven advertising, audience segmentation, long-tail keywords, multi-platform ad usage, and integrating paid and organic campaigns. 3️⃣ Expert tips for success: Get insights on collecting essential data, refining audience targeting, leveraging keyword strategies, diversifying ad formats, and balancing paid and organic efforts. Read the guide to improve your digital marketing approach and achieve maximum ROI on your ad spend. #DigitalMarketing #ROI #AdvertisingStrategy

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While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

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Monday Update (7/1) for Lore 🛰️ Wins 🚀 - My co-founder is finally out of his job to focus on this brand full time - We confirmed a great placement for a URL link on a 24/7 stream with hundreds of our ICP watching Losses 😴 - Not necessarily a loss, but the last week we didn’t gain or lose anything - We were a bit in limbo and could have been more productive Things We Learned 🧠 - Watching some other apparel brands we noticed we need much better systems in place to put out creative - Today we’re templating a few scripts/ formats that we can always run for each product Action Items 💯 - Confirm if we are changing the blank we are using to a new one we found that has a nicer fit and heavier feel - Drop a new product every week, new collection every 3-4 weeks (finalizing calendar) Final thoughts: we don’t want to put all of our hopes and dreams on one design. We need to move faster and put out more content and more shirts to find what sticks organically. I got the inspiration from watching music artists and how new singles released prior to the album historically perform better than the unreleased songs revealed on the album. Taking the same approach, we want to supercharge our content engine and post more teasers and product intros prior to launch days.

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2024 is no better than 2023. UK Tech investment landscape surely can't get any gloomier than this, could it? Up to date data from https://deallite.uk Please note we only cover UK Tech Companies. #techinvestment #venturecapital #vc #privateequity #equityinvestment #equity #tech #uktech #techcelerate #deallite #deals #techdeals #funding #techfunding #investment #seed #seriesA #preseed #growthcapital

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Five Ways to Optimise ROI on Ad Spend (ROAS) for Your Business Learn the secrets to maximising your Return on Ad Spend (ROAS) with this guide. Here's what you'll learn: 1️⃣ The importance of ROAS: Understand why ROAS is crucial for evaluating the effectiveness of your ad campaigns and driving business growth. 2️⃣ Five proven strategies: Dive into actionable tactics such as data-driven advertising, audience segmentation, long-tail keywords, multi-platform ad usage, and integrating paid and organic campaigns. 3️⃣ Expert tips for success: Get insights on collecting essential data, refining audience targeting, leveraging keyword strategies, diversifying ad formats, and balancing paid and organic efforts. Read the guide to improve your digital marketing approach and achieve maximum ROI on your ad spend. #DigitalMarketing #ROI #AdvertisingStrategy

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🌟 𝐒𝐮𝐩𝐞𝐫 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐥𝐚𝐮𝐧𝐜𝐡 𝐧𝐞𝐰𝐬 🌟 I've been in marketing for 20 years with 12 years of those in senior roles, launching and scaling game-changers like Skype, Starling Bank, and Yolt. For the last four years, I’ve worked as a fractional CMO with over 100 start ups to build out their marketing strategies and teams. And one thing’s crystal clear: no two businesses—and no two marketers—are the same. 𝐒𝐨, 𝐰𝐞’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐰. A dating service that matches the very best fractional CMOs with high-growth startups, cutting through the noise and making those magic connections. 👩‍💼 𝐅𝐨𝐫 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎𝐬: Let’s be honest—this world can feel pretty lonely. Many of us kind of stumbled into it and even though we’re marketers, marketing ourselves feels like pulling teeth, and, honestly, contracts? Often not great. We’re here to change that. We’ve developed a scoring framework that doesn’t just recognise your skills—it gets you in front of the right opportunities. Plus, we’re your support system, all the way. 🚀 𝐅𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬: The struggle is real. Founders are often left guessing—who’s actually good? What should we pay? And why is this so stressful? We make it simple. Our service is flexible, affordable, and most importantly—low risk. You get access to only the very top talent without the guesswork. Let’s make those perfect matches happen. Let’s do this. 📢 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐛𝐞𝐬𝐭 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎’𝐬 - if you’re interested to get your name on the list then DM me. Can’t wait to hear from you!! PS please let me know all your fave fractional CMOs to make sure we have the very best! #TheScaleUpCollective #FractionalCMO #StartupMatchmaking #NoMoreGuesswork #ScaleUpSuccess

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Are you an owl or a lark? 🦉🌅 Whether you're charging late at night or early in the morning, InstaVolt's off-peak rates have you covered! #hoot PS: the best perk is the cost will be calculated based on when you start your charging session, so 15 mins to 6:00 am will still count.

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Are you a SeedLegals customer? Get 20% off Profyle Card as part of our great partnership with the UK's leading platform for startups Read more about our partnership and how together we're levelling up startup networking here https://lnkd.in/d5M9An4M #startups #discounts #profylecard #seedlegals #entrepreneurs #networking #leadgen

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🚀 Leverage The Superpower of Data 🚀 Join special guest Josh Smith, Founder of Leadflow, to discover how to quickly and effectively collect the data needed to support a successful capital raise, whilst using that same data to design and execute an effective marketing strategy that delivers traction and sets the foundation for your market launch.  During this workshop, you will learn: ✅ How to quickly and easily launch a data magnet ✅ What to do with data once you’ve got it ✅ Ways to turn data into revenue Don't miss out on this chance to transform your business! Reserve your FREE spot today 💥 🎟️ Book here: https://lnkd.in/eXMcjaMN

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🔥 Incredible fireside chat at Advertising Week Europe with Dan Elton - ASOS.com Caroline Hirons - Skin Rocks™ Meagan Kirkpatrick - Picsart We dove into the importance of always-on creator marketing, the impact of nurturing long-term relationships with creators, and the benefits that can have for your brand vs one-off partnerships.. Takeaways: ✅ Treat creators like humans, not commodities ✅ Nurture long-term relationships, they'll pay off ✅ Measure the offer acceptance rate from creators ✅ Reduce the prescriptiveness of the briefing process ✅ AI could be the answer to help scale content quicker, time will tell ✅ Manage up with your stakeholders to prophecy creators’ creativity 🙏

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Announcing South Yorkshire and Sheffield's UKBAA Angel Hub! Investors and Angels can access start-up and scale-up opportunities filtered by Venture.Community members, as well as being supported with acceleration, long term mentorship, training and co-operation with other founders. Join here: https://lnkd.in/eEC29S42 We're gearing up for a huge investors day (penciled for 20th-21st February 2025), with visits from national and international investors in co-operation with the Charles Harrewyn UKBAA Stuart Brown, Martin Avison, angelgroups and Cris Auditore Zimmermann Medici Global Ventures - watch this space! There are big tax benefits available with SEIS and EIS, as well as being able to support and invest in the success of some amazing founders trying to make a global impact. Venture.Community in South Yorkshire is operated under license by the Co-operative Venture Society of South Yorkshire Limited; Registered with the FCA as a mutual co-operative society. Capital is at risk. #startups #angels #sheffield #southyorkshire

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Starting a business is no small feat; many people face uncertainties that can feel daunting. If you're in that position, a practical checklist can make all the difference. It starts with researching the market to find a real customer need. This foundational step helps you craft your unique selling proposition. Next, a solid business plan is invaluable. It defines your mission and outlines your strategy for success. Once you have that, it's time to think about registering your business and choosing the right structure, whether that's a sole trader, partnership, or limited company. Financing is often a challenge, but exploring grants, loans, and crowdfunding can provide the necessary fuel without burning a hole in your wallet. Branding follows, where you define who you are as a business, not just what you offer. Building a seamless customer experience is crucial too, so plan your operational processes carefully. Finally, when you're ready, launch your business and keep the conversation going with your customers online. These steps are crucial for setting up a successful venture, and anyone starting out can benefit from following them. Feel free to drop your own tips or share your experiences while starting a business. https://lnkd.in/eBWtc3aS

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📣 We're on the lookout for businesses to trial our new product as we will soon begin our ⚡️Zappaty⚡️ rollout (free of course!). It's a secure file-sharing and collaboration tool made for SMEs of all shapes and sizes - whether you need to share very large files such huge complex designs and models, UHD photos or video, or you have ultra-sensitive information and content (including PII), this could be good for both of us. We already have architects, financial brokers, videographers and podcasters, engineering companies signed up to name a few. DM me or drop a 'Yes' in the comments and I can add you to this group.

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Startups and Crypto sound like a marriage made in heaven - low-cost transactions, new markets, lower-risk payments. But how do Founders get started? Read this piece in Startups Magazine to determine if crypto is right for your business.

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