Ciaron Dunne

Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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Something that may just pique your interest..... Are You Ready To Scale? Take the ScaleX Insights Assessment—a quick free tool to help identify any barriers to scaling and generate a personalised report and advice -  https://lnkd.in/eprumC-d #doingitdifferently #scale #scaleup #businessowners

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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Hey there, UK business owners. Want to dominate local search? Listen up. First, claim your Google Business Profile and keep it updated. Next, get those local citations on directories like Yell and Thomson Local. Third, encourage customer reviews - they’re gold. Fourth, optimize your website for local keywords. Fifth, create location-specific content. Sixth, make sure your NAP (name, address, phone) is consistent everywhere. Seventh, use schema markup for local businesses. Eighth, get involved in local events and partnerships. Ninth, leverage social media for local engagement. And finally, don’t forget mobile optimization - it’s crucial. Implement these tips and watch your local visibility soar. Which one will you try first? #seo #localseo #ukseo #londonseo #septips #londonbusiness #ukriots #londonriots #ukriots2024

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Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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Ever wondered where the best place to buy domains is? 🤔 Well, its quite subjective but here's a blog on it to help you out! https://lnkd.in/e6ixkDmN #website #domain #businessdomain #domainprovider #domainregistrar #smartastudio

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In need of some funding for your small business? These grants should give you a boost, wherever you're based in the UK UPDATED: Securing grants for your small business or start-up is a constant challenge – but there is help available. Here, we have rounded up a comprehensive list of grants from all over the UK. These funds are available to SME businesses either within a specified local authority, defined as having fewer than 250 employees or with a turnover of less than £45,000 and a balance sheet totalling less than £39,000. You will see that many of the funding opportunities are often based on a specific location or sector, or ring-fenced for a certain part of a business, like job creation or making eco-friendly changes. But we explain each grant with the information needed to see if it can apply to your project. Grants can sometimes be combined with other forms of funding, such as banks, grant makers, crowdfunding platforms and other lenders. In fact, we have teamed up with FundingOptions.com to help you find the right finance for your business. You can find their page here. Links to each grant can be found in the numbered headings. Please note that due to events in recent years, some of the original grants are no longer available or have been paused. Where possible, these grants have been replaced. https://lnkd.in/edgcd8zj

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Local SEO is essential for Welsh businesses aiming to connect with their community effectively. By optimizing their online presence, companies can improve visibility in local search results, attract more customers, and foster growth. Investing in local SEO strategies is not just about ranking higher; it's about making meaningful connections within the community. For more insights on how to navigate local SEO, visit:

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Last week Entropy held the UK advertiser trade body ISBA's first ever session focussing on Amazon ads. We took members through a case study showing how our faster, cheaper approach to Marketing Mix Modelling (MMM) can be used to measure and optimise the channel for incremental sales. Amazon spend still dominates retail media spend globally. However, as the discussion with some of the largest advertisers in the UK confirmed the majority don't measure and optimise it optimally for incremental sales. What is the consequence of that? Well, simply put you almost certainly could be making your budget work significantly harder by maximising its effectiveness and efficiency. If you'd like to be taken through the case study for your brand feel free to get in touch. You can also read a short summary of our approach via the link in the comments. #amazon #amazonads #retailmedia #mmm #marketingmixmodelling #econometrics Bobi Carley Mark Willock Stephen Chester Nicholas Louisson

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Our webinar for all you eCommerce folk starts in 10 minutes. Loads of tips on making more money with the tech stack you probably already have. https://lnkd.in/e3GWvUCH

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Loved being involved in the The Self Storage Association UK Digital Sector Forum webinar yesterday to contribute on the latest trends in Google Ads and AIs impact. Was clearly a hot topic with the session full to the rafters! Host by Rennie Schafer, Jill Leckie and I explored how storage businesses can prepare for the future with their digital marketing. I talked through the potential impact of AI on Google advertisers. Just like when the wheel was discovered, no one could foresee how it would eventually lead to the creation of the car—but perfecting the basics of the wheel was key. We discussed to focus on dialing in the fundamentals: your offer, conversion rates, and overall strategy. Get these working optimally while being agile as the AI wave rolls on in. Focus on the essentials of today, and be agile for the innovations ahead.

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Google's March Core Update finished rolling out on the 19th April! Despite search (SERP) volatility still being high to very high for US and and normal to high for the UK Apaz Google's aim was to reduce low value content (inc. AI spam content) by -40% but early reports are showing more like -45%, along with targeting sites that have poor user experience or content created for search engines Search Engine Land wrote about it here - https://lnkd.in/eRKY6kMg Anyway, the basic gist of the update is depicted below: 📣 Users don't want copywriters who write a fluffy articles to try and rank for loads of terms. 📣 Even historic sites that provide information aren't safe in search as some have seen traffic declines of -95% 📣 Users want content they can trust, and ultimately big brands have the budget to buy experience and expertise So now the preferred media from users is UGC, forums and discussion boards as these get to the point and aren't angled to try sell you something or have a hidden agenda. Sites like Reddit have gain trust with users due to the helpful answers or content being bumped by other users liking it allowing the best content to raise to the top based on community voting. So shout out to BigBalls69 and n00bSlayer420 who are now the most relevant result in Google without even trying to rank for it 💪 Anyone else noticed more Reddit results in search since the update? #seo #googleupdate #reddit

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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