Mizar Growth Partner’s Post

You want to write good emails in 2024? Here is the exact structure we use at ColdIQ. 1. Trigger-event - Start with an observation that led you to reach out. This shows you've done your research and have a specific reason for contacting them. 👉 "I figured Strive was scaling its sales efforts as I saw Robert H. just joined as CRO." 2. Social Proof - Establish trust by mentioning how you've helped similar companies achieve impressive results. This demonstrates your expertise and credibility. 👉 "I've helped recruitment firms such as Konus, Recruitiv and Stark generate 40+ qualified meetings in under 3 months." 3. Value Offering - Provide something genuinely useful before asking for anything in return. This could be a guide, template, or valuable insight that helps them solve a problem or improve their process. 👉 "Would it be a bad idea to share my 5-step guide on how we sold recruitment services via cold email?" 4. Personalization - Show that you're not sending the same generic message to everyone. Include details specific to their company, role, or interests. (even if Mohamed Chahin from Twain hates personalization 😂) 👉 "PS: Thought this was relevant as I saw from your LinkedIn profile that you specialize in sourcing go-to-market teams for SaaS companies." By structuring your emails with these four key components, you can grab your prospect's attention, build trust, offer value, and stand out in their inbox. Give this structure a try in your next outbound email campaign and let us know how it worked for you 👇

📧 Ready to boost your recruitment game? 🚀 Discover how email marketing can transform your candidate outreach! 💼 What are your go-to strategies for crafting irresistible emails? Share your tips and let’s elevate our recruitment efforts together! 🌟 #RecruitmentTips #EmailMarketing #TalentAcquisition #RecruiterLife #HRTricks

Here's why no one replies to your cold email campaigns 👇 You're trying to get, yet you have nothing to give. This is what most do when they reach out cold: → They think of the 2-3 best features they'll put forward in their messaging. → They identify their "ICP" based on company size, location & job title. → They ask for some time in their recipients' calendars. Our best campaigns do none of these things 👆 ❌ We don’t care about location, company size and titles ❌ We don't ask for time in their calendar ❌ We don’t mention our ‘solution’ So what do we do, then? We think of something that would *really* help them if they were to run outreach campaigns. Imagine... your target market is recruitment agencies - that aren't too knowledgeable about prospecting. What can you easily provide to them… That they'd be willing to pay for? Some things we offered: - A prospecting guide for recruitment firms: https://lnkd.in/d8FPvwzf - A list of companies currently hiring for 10+ roles at a time: https://lnkd.in/dFtvay45   ↳ … with a step-by-step guide on how they can reproduce this list. We added our calendar link inside of these guides. The result? → Outbound leads that booked meetings in our calendar… inbound. → 100s of interested replies, which meant we had to pause the campaign. Before you launch your next campaign… take a moment to ask yourself 👇 “How can I offer value to my recipient?”

As someone who’s been involved in cold email outreach for years, I often get asked, “Does cold email really work for recruitment agencies to get clients?” My answer is a resounding YES—when it’s done strategically. Here’s why it works: 1. Direct Access to Decision-Makers: Cold email allows you to bypass gatekeepers and connect directly with hiring managers and executives—the very people responsible for recruitment decisions. 2. Personalization Matters: A well-crafted, personalized email that speaks to a company’s unique needs can make all the difference. It shows that you’ve done your homework and understand their pain points. 3. Scalable and Efficient: With the right automation tools, cold outreach allows you to reach a larger audience in less time, while still maintaining a personalized touch. It’s an efficient way to prospect without sacrificing quality. 4. Immediate Feedback: One of the best parts? You get instant feedback. If the message isn’t resonating, you can tweak your approach, A/B test different subject lines, or refine your targeting. But here’s the catch: cold email isn’t a “spray and pray” tactic. It requires thoughtful planning, clear messaging, and persistence. Done correctly, it’s one of the most effective ways to get your recruiting agency in front of potential clients. I’ve seen it work time and time again for the agencies I’ve worked with. If you’re not using cold email outreach as part of your client acquisition strategy, you might be missing out on a huge opportunity. What’s your experience with cold outreach? #recruitmentagency #coldemail #clientacquisition #coldoutreach

As a Recruiter the odds are very well stacked against you... In cold outbound. As much as it can be rewarding having a system that just chips away every day on your behalf, There are just so many things that can go wrong, Bad quality data, terrible copy, not the right nurturing, no value, the list goes wrong. What I wanted to quickly provide some insights into however, Is something that not many people pick up on, let alone get it right. This is Email Deliverability You could have everything else perfect, Even with the best data, best copy, best nurturing, even if you wanted to give them a brand new lambo! If they never get your message, then its pointless. So how can you ensure your email deliverability is intact? Step 1 - Buying the right domains. Steer clear of crappy domain sites, steer clear of domains that may end in ".live" or ".shop" These as you could imagine are not built for emails, focus on ".co" ".com" ".net" Step 2 - DNS Setup Think of DNS as green flags, they sit on your inbox so this way google sees your inbox as high quality and not spam, Some key records include: DKIM, MX, SPF, DMARC. You can find guides how to make these and setup online. Step 3 - Warmup Don't just send 100 emails a day from a brand new inbox, make sure you let your email account warmup using a platform like Smartlead. This essentially means letting a robot send emails to and from your email account to replicate a real person. Bonus Step - Customised Emails Most people don't go here however at DiscoverX this is arguably the most important stage, Using platforms like clay and twain to ensure every individual gets a completely customised message in googles eyes is like having someone manually write say 20 emails per day per inbox. They then don't pick this up as a cold email campaigns so they let it pass. Killing two birds with one stone, insane deliverability, and insane results. Combined this with multiple channels, nurturing, awesome data, auto meeting booking and its game over for your competitors, If you want to explore how we are doing this for other recruiters across Australia, lets chat. --- Want to join our awesome newsletter? I would if I could : https://lnkd.in/gaE7HQFm

⭐ Recruiting Email Outreach Pro-tip #1: How many emails should you send in a sequence? Just like in sales, follow-ups are the key to success in recruiting outreach. Sometimes, your first email might get lost in the shuffle, or you caught the candidate at a bad time. Sending a sequence can help re-engage candidates who need an extra nudge or reminder. 5️⃣ is the magic number! Our latest email benchmarks indicate that a five-stage sequence receives 2x more replies and achieves nearly 68% higher interest rates compared to one-off emails. However, engagement starts to flatten after the fifth email, so don't be too persistent! Checkout our latest email outreach benchmarks report for more data on the best outreach strategies and tactics: https://lnkd.in/eZjedztm

If you rely on email tracking to understand candidate engagement, you’ll want to pay attention to the latest changes from Google. Gmail is now blocking tracking pixels and tightening spam filters, which means that those mass email campaigns you’ve been sending may not just be ignored—they may never even make it to the inbox! For recruiters, this represents a fundamental shift. We’ve relied on tracking pixels to measure open rates and adjust follow-ups, but now, those insights are disappearing. Worse yet, if your emails are flagged as spam, your messages may never see the light of day. This new reality demands a fresh approach. It’s no longer enough to send out cookie-cutter emails to a bulk list of candidates and hope for the best. Bespoke, personalised outreach is now essential. Every candidate is different, and your communications need to reflect that difference if you want to get noticed. What does this mean for your strategy? Here’s what you can do to stay ahead of the curve: Tailor every email to the individual candidate. Demonstrate that you’ve researched their experience and career goals—don’t rely on generic templates. Craft unique subject lines that feel personal, not like mass marketing. The first impression starts in the inbox. Engage across multiple platforms. If emails are failing to land, try a multi-channel approach, including phone calls, LinkedIn messages, or even SMS. Create value in your communications by offering insights, job market trends, or industry news. Be the recruiter who adds value from the first touchpoint. In an era where automation can feel impersonal, genuine, humanised outreach will cut through the noise. As Google pushes harder to block spammy or overly generic content, it’s more important than ever to develop a recruitment approach that’s authentic, intentional, and candidate-centric. At Synaptico, we understand the importance of delivering tailored, personal outreach at scale. Our AI-powered solutions ensure that each candidate interaction is unique, relevant, and memorable—bypassing the hurdles of spam filters and rising above the noise of mass recruitment campaigns. In today’s rapidly changing recruitment landscape, personalisation isn’t just a nice-to-have, it’s a necessity. #SuperHumanRecruitment

Are you tired of sending cold emails that don't yield the desired results? Check out this article for tips on how to craft compelling cold emails that attract top talent and elevate your recruitment game to new heights. The article dives into the world of successful outreach and unlocks the potential of email marketing in talent acquisition. TalentFront https://lnkd.in/dCUCz8ah

Cold email marketing still has a place in every recruitment firm but it's changed. First up, send to small lists, be targeted, try things, monitor your results and repeat. Make your emails interesting. Don't just spec candidates. If you are speccing candidates, fine. But have a reason for sending them to a client. Don't just say 'they're good and might report into you'. Say, "you just got X funding and they just worked at a competitor at a similar stage and took them to where they are now". Don't expect immediate results - see each email as another touchpoint, and every email you send as part of a complementary set that works together whether only one has been read, or all of them have been. It takes time to build trust, and clients know what they're doing when they reply to a recruiter (it's a bloodbath). Be generous with what you know. Share experiences unique to you and your team as well as what you've learned about the market. Thankyou for attending my email marketing TED talk. #kitto #recruitmentmarketing #emailmarketing

Considering the challenges in hiring right now, many recruiters are turning to cold email marketing to reach potential candidates. This article provides some great tips on executing a successful cold email marketing campaign Advance Ohio MLive Media Group https://lnkd.in/gF_2aP6R