Michael La Kier’s Post

We have two questions for you ... 🍕 🍦 1) Do you eat more ice creams in summer or in winter? 2) Did you know that supermarkets are very well-aware of this too? Probably your answers are: 1) Obviously in summer 🌞 2) Uhhh, yeah that would make sense, but I'm not to sure how or why that matters... Well as straightforward it is to understand that we all eat more ice cream in summer - because together with sunscreen and warm weather it is a core ingredient of the summer holiday vibe - explaining how supermarkets deal with seasonality is a bit more complex. But we will give it a go: 🔃 Every year, there are fixed moments where a supermarket decide to change the lay-out of its shelves. So-called shelf-mutation moments. These can either be big (changing the entire supermarket set-up) or small (changes within a product category only). 🌦️ Based on a.o. buying and consumption behaviour of shoppers influenced weather and seasons, the lay-out of different product categories will then be changed. As you can imagine, in winter people are more tempted to get some hot comfort food, such as pizza, instead of ice cream. So you would see that there are more pizzas stocked in supermarkets' freezers and that there is literally less space for ice creams during winter (and the other way around for summer). 🍧 Of course, there are still people who would love to get some ice cream during a rainy afternoon Netflix & chilling in December, and if they do, chances are high that they go for a pint of Ben & Jerry's instead of Solero's. So the ice creams that are included in supermarket's frozen assortment in wintertime, are more likely to be pints than popstickles. 🎥 And.. if all Home Alones, Harry Potters or LOFTRs are going to be available online between Christmas and NYE, people might want to stack up on those pizzas and ice cream pints and get some 1+1 promos in. As you can see, seasonality is something that you should take into consideration while setting up your product introduction and launching plans. Having your product available in the supermarket at the right time, with the right promotion and in the right quantity, is essential for the success of your sales. Do you know when your products should be most prominent in store? And to what extent could you maybe face some competition from not only competitor brands, but entire product categories? ❓ Within a few weeks time we will launch a FREE customer planning tool, called the Customer Calendar, tailored to the needs of impact-driven entrepreneurs in the food(service) industry. Helping you bring together all the elements needed to effectively plan your customer activities and boost your sales. Stay tuned and happy weekend! #foodforthought #friday #startup #supermarket #retail #foodbusiness #routetobloom #foodstartup #retailknowledge #smarttools #saleshack #salesboost #promoplanning #impactdriven

🎄 Who Will Reign as the Grocery Champion This Holiday Season? 🎄 Happy December! The holidays are officially upon us—a time for gathering, eating, and celebrating with loved ones. With food at the heart of these festivities, my marketing mind can't help but wonder: which grocery store will come out on top this year? Over the past few years, we've seen grocery chains expand their offerings and invest in their digital experiences. Is this the key to standing apart from the competition during the holiday season? Loblaws Inc continues to be a leader this time of year with specialty holiday items, holiday content like the PC Insiders reports and obviously PC Express for your last minute Turkey pick ups. Sobeys has been exceptional in this regard, with focus on Voila and their partnership with SCENE+ as a their loyalty program. Now don’t take this as Farm Boy (Canada) slander, because I do love FB, but they definitely could take some notes from their competitors to improve their digital presence… perhaps a loyalty program could be in their future? 👀 Ultimately as a consumer, what matters most to me is in-store experience, safety with my information that store has, and of course, access to the ingredients to my family’s favourite recipes. For the Bird family that's “Brewis”, a type of Newfie bread that we fry up with bacon and eggs on Christmas morning. So, which grocery store will you be headed to this holiday season? Also, tell me one of your family’s favourite holiday recipes in the comments ❤️  #Grocery #eCommerce #CustomerExperience #HolidaySeason #MarketingInsights #Okta

Hey Retail Buyers! If you're looking to add a standout product to your holiday gift section, look no further than Huckleberry Syrup and Jam from the popular Huckleberry’s Breakfast & Lunch! 🍇✨ These premium products offer not just incredible flavor, but also eye-catching packaging that will make them fly off your shelves this season. Here’s why they’re a must-have: ✅ Solve Stock Issues: Struggling to keep shelves full during the busy holiday rush? We’ve got you covered with products that promise high sell-through and expedited distribution, so you can rest easy knowing your inventory will stay in check. ✅ Capitalize on Trends: Consumers are buzzing about new flavors they find on social media, and huckleberries are rising fast! Be the retailer who meets this demand with a trendy, gift-worthy product. Need more proof? Check out the Huckleberries Trend white paper: https://lnkd.in/gQpt8ACB. Why Huckleberry’s? With 35 restaurant locations and over 21K+ followers, we’ve built a loyal customer base that’s excited to see these products in stores. When you stock Huckleberry’s, you’re tapping into that ready-made fanbase. Want in? Let’s chat about how we can get these on your shelves before the holiday rush! 📅 Schedule a call here: https://lnkd.in/geby7qWz Or request a sell sheet and samples via email at [email protected]. #retailinnovation #cpginnovation #trendingnow #menutomarket #huckleberries #syrup #jam #gift #retail #holidayseason #premiumfood #foodtrends

Hey Retail Buyers! If you're looking to add a standout product to your holiday gift section, look no further than Huckleberry Syrup and Jam from the popular Huckleberry’s Breakfast & Lunch! 🍇✨ These premium products offer not just incredible flavor, but also eye-catching packaging that will make them fly off your shelves this season. Here’s why they’re a must-have: ✅ Solve Stock Issues: Struggling to keep shelves full during the busy holiday rush? We’ve got you covered with products that promise high sell-through and expedited distribution, so you can rest easy knowing your inventory will stay in check. ✅ Capitalize on Trends: Consumers are buzzing about new flavors they find on social media, and huckleberries are rising fast! Be the retailer who meets this demand with a trendy, gift-worthy product. Need more proof? Check out the Huckleberries Trend white paper: https://lnkd.in/gS8TXA4t. Why Huckleberry’s? With 35 restaurant locations and over 21K+ followers, we’ve built a loyal customer base that’s excited to see these products in stores. When you stock Huckleberry’s, you’re tapping into that ready-made fanbase. Want in? Let’s chat about how we can get these on your shelves before the holiday rush! 📅 Schedule a call here: https://lnkd.in/grK3NN_S Or request a sell sheet and samples via email at [email protected]. #retailinnovation #cpginnovation #trendingnow #menutomarket #huckleberries #syrup #jam #gift #retail #holidayseason #premiumfood #foodtrends

Here’s how much money store brands can save you on Thanksgiving dinner

Circana's 2024 Thanksgiving Outlook reveals key insights on purchasing trends and behaviors, including the rise of consumers celebrating Thanksgiving away from home. With more shoppers travelling for the holiday, new opportunities are opening up for gift giving and recipes that travel well. Whether you're a brand, retailer, or marketer, this is your recipe for success this season: https://bit.ly/4fDDMxS

Circana's 2024 Thanksgiving Outlook reveals key insights on purchasing trends and behaviors, including the rise of consumers celebrating Thanksgiving away from home. With more shoppers travelling for the holiday, new opportunities are opening up for gift giving and recipes that travel well. Whether you're a brand, retailer, or marketer, this is your recipe for success this season: https://bit.ly/4fDDMxS

Fire up those grills! 🔥🍔 We surveyed shoppers to find out how they’re grilling out this season – from what they’re cooking up to their shopping habits. About 39% of shoppers say they start grilling out as soon as it's warm outside! As shoppers prepare to grill out this summer, it’s the perfect time to engage and educate them while driving sales. Here are just a few ways: 🥗 Motivate trial by using a personality quiz to recommend the best side dish for their next grilled meal while showcasing your brand’s products 🛒 Implement our easy-to-use, built-in add-to-cart feature to promote the perfect bundle shoppers can purchase for their next barbecue 🌭 Use a list to provide shoppers with inspiration for upcoming grilling holidays using your brand’s products 📸 Create buzzworthy moments through a custom performance-based promotion like a social giveaway or register-to-win sweepstakes Explore the survey results, and learn how you can make sure your brand is sizzling this grilling season: https://lnkd.in/grCVWA5H #shopperinsights #shoppermarketing #grillingseason #bbqseason #cookoutseason #bbq #cookout #infographic #shoppers #consumers #shoppinghabits #shoppingdata #consumerinsights #consumerbehavior #campaignstrategy #optimization #optimizationstrategies #shoppertrends #shoppingtrends

Asda’s Warm Gesture✨ Free breakfast in Asda Yes‼️ Asda has joined forces with Quaker to provide complimentary breakfast porridge🥣and a hot beverage ☕️ for its cafe customers until 20TH March 2024. Asda’s initiative isn't just about free breakfast🥞; it's a strategic move in alignment with their mission of 🔔helping people save money and live better lives🔔. Acknowledging the challenges posed by colder weather☃️ and increasing living cost📈, Asda’s free breakfast campaign goes beyond a mere promotion📌. It's a symbol of their dedication to supporting customers during tough times🫶🏻. Joining forces with Quaker amplifies the impact of the campaign🤝. It's a brilliant collaboration that not only benefits both brands but also reaches a wider audience, expanding the circle of goodwill✅. Now, let's dissect the marketing strategy📝: 📌Community-Centric Targeting: By catering to families and individuals seeking cost-effective breakfast options, Asda addresses a real, present need, demonstrating their understanding of the current economic climate. 📌Strategic Collaboration: Partnering with Quaker Oats strengthens the campaign's reach and potentials new customer acquisition for both brands🤝. 📌Limited-Time Offer: The time-bound nature creates a sense of urgency and encourages immediate action, further driving engagement. 📌Data-Driven Decision Making: This initiative likely stems from analyzing consumer behavior and purchase trends during times of economic strain⚡️. 📌Positive brand association: Asda is positioning itself as a caring and socially conscious brand, fostering positive customer sentiment. This eventually provides a competitive edge👍to Asda by increasing, ✅Brand loyalty: Consumers are more likely to choose brands that demonstrate social consciousness and community support🫂. ✅Positive word-of-mouth marketing: Satisfied customers become brand advocates, spreading positive sentiment organically✨. ✅Increased foot traffic: The free breakfast program incentivizes visits, potentially leading to increased sales of other products🧾. Asda’s free breakfast campaign showcases the power of combining strategic marketing💹, emotional connection🫂, and social responsibility👮🏻♂️. It sets an example for brands to consider the well-being of their communities while simultaneously achieving business objectives👍.

Circana's 2024 Thanksgiving Outlook reveals key insights on purchasing trends and behaviors, including the rise of consumers celebrating Thanksgiving away from home. With more shoppers travelling for the holiday, new opportunities are opening up for gift giving and recipes that travel well. Whether you're a brand, retailer, or marketer, this is your recipe for success this season: https://bit.ly/4fDDMxS