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The future of TV is personalized. Xperi's Geir R. Skaaden predicts a surge in tailored streaming bundles that combine free, ad-supported content with premium subscriptions. This shift will give consumers more control over their viewing experience and help businesses adapt to evolving consumer needs. Learn more about the changing landscape of streaming and how Xperi is leading the way. https://lnkd.in/gRmYc-it #streaming #personalization #Xperi

We’ve traded flipping through channels for managing endless streaming subscriptions. Scrolling through an overload of menus, constantly asking, “Where can I watch that?” It’s not freedom; it’s frustration. The irony is that streaming was supposed to free us from the hurdles of cable, but it’s quickly becoming just as overwhelming. The question now is: how can streaming platforms fix this? #Cable #Streaming #Media

Americans are spending an average of $46 per month on streaming services 📺 In fact, 45% have canceled a streaming subscription within the last year because costs were too high.  Streaming platforms are transforming entertainment, with evolving trends shaping how we consume content. Read more about the latest streaming trends: https://lnkd.in/gzNdNQvR #DigitalTrends #VideoContent #DigitalTransformation

This month we are rolling out our annual look at streaming and how Americans are consuming entertainment at home. Short version: streaming continues to grow and cable not so much #data #streaming #entertainment https://lnkd.in/gkY3Fahy

Quality content alone is not enough to keep viewers tied to one streaming service; price matters as well. With subscription prices rising, viewers are open to exploring more streaming services without breaking the bank. At Future Today, we understand this shift in viewer behavior. That's why our portfolio of apps offers entertainment for everyone, all for free. #ctv #streaming Read More:

#Omdia’s latest research shows streaming bundles will grow to 540M subscriptions by 2029 (25% of the global market), especially in emerging regions like the Middle East & Latin America. But Direct-to-Consumer (DTC) will remain the top distribution method. Despite bundling growth, consumer frustration with fragmented services is high. The industry must address this issue to avoid losing customers to free alternatives or piracy. The Streamable #streaming #DTC #digitalmedia #growthstrategy #mediaindustry

U.S. CONSUMERS PAY AVERAGE OF $61 PER MONTH FOR STREAMING VIDEO SERVICES: STUDY On average, Americans households that subscribe to streaming video entertainment services said they spend $61 per month for four services, according to Deloitte’s 18th annual Digital Media Trends report. That’s up 27% from $48 per month on last year’s survey. #streaming #ott #video #effectvinsights https://lnkd.in/esFWyUJZ

Bundling streaming packages and aggregation is helping to mitigate subscriber churn, research shows. https://hubs.ly/Q02GlWtH0

📢 Capturing Attention: NRG in the Headlines Did you know: intent to subscribe or “brand love” are not the most important factors in making subscription gains for streaming platforms? According to over 4 years of global tracking data validated against real-world spending trends, it’s more critical that platforms be 1) a top destination for browsing or 2) top-of-mind to grow and retain subscribers over time. Discover more surprising insights on the evolving streaming landscape above the fold today on #Vulture, based on NRG’s industry-leading global streaming tracker, Originals IQ. Read the full article at the link below. Want more? Download the full report, Navigating a New Era of Streaming, at https://lnkd.in/ePhciNEH or reach out to [email protected] for more information on Originals IQ. #streaming #platforms #insights

An insightful read by our CEO - Raman Abrol on the ever evolving streaming landscape. 🔗 Read the full article here: https://lnkd.in/eiVEECSX #Streaming #TechTrends #ConsumerInsights #Vubiquity #Amdocs