𝗙𝗲𝗿𝗺𝗶𝗳𝘆 𝗼𝗻 𝘁𝗼𝘂𝗿 𝗶𝗻 𝗝𝗮𝗽𝗮𝗻: 𝗗𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀, 𝟯 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗼𝗻𝗲 𝗞𝗮𝗿𝗮𝗼𝗸𝗲 𝗻𝗶𝗴𝗵𝘁. Over the past two weeks, Fermify has been on an exciting journey through Japan, advancing partnerships with local food companies and connecting with new potential customers and investors. As we navigate this fascinating market, we’ve gathered valuable insights that might be helpful for others exploring opportunities in Japan’s sustainable and novel food sector. Here’s what we’ve learned: 𝟭️ 𝗙𝗼𝗼𝗱 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 With global food imports and exports increasingly tied to geopolitical dynamics, Japan is keen on boosting its food independence. For a country of 120+ million people, this is no small task. Fermify’s precision fermentation technology, capable of replacing the land needed to sustain 7,000 cows with a 2,000 sqm casein production facility, aligns perfectly with these goals. It’s no wonder Japanese food business representatives regularly visit our demo facility in Vienna. 𝟮️ 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗧𝗮𝗸𝗲 𝗧𝗶𝗺𝗲 Patience is key. Building trust and navigating the multi-layered decision-making processes in Japan can take years. Quick wins are rare, but for Fermify, the long-term potential of solid B2B partnerships makes every conversation worth the effort. 𝟯️ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗮𝗸𝗲𝘀 𝗮 𝗕𝗮𝗰𝗸 𝗦𝗲𝗮𝘁 (𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗳𝗼𝗿 𝗻𝗼𝘄) While sustainability and animal welfare are high on the agenda in Europe and North America, Japanese consumers are less driven by these factors. Food companies prioritize commercial viability first. Fermify’s technology, projected to achieve price parity with milk casein by 2027, strikes a chord with this pragmatism. 𝟰️ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 𝗶𝘀 𝗮 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 Japan lacks clear regulations for novel foods like precision-fermented proteins. Key questions, such as whether these will be classified as genetically modified, remain unanswered. Our takeaway? Even imperfect regulations are better than none - clarity fuels progress. 𝟱️ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝗣𝗮𝗿𝗮𝗺𝗼𝘂𝗻𝘁 Understanding and respecting Japanese business culture is non-negotiable. Forget your business cards? You might as well book an early flight home. At Fermify, we’re committed to revolutionize the future of food. Japanese dairy industry holds immense potential, and we’re here for the long run. And for occasional Karaoke. #SustainableFood #Innovation #PrecisionFermentation #BusinessInJapan #FutureOfFood
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【代替タンパク|各国の政策・規制比較】#145 ☑︎English follows JP 世界10か国の代替タンパクに関わる政策・規制を比較・スコア化 😮 記事によると、フードテックのホットスポットとして知られるシンガポール、北米(カナダ・米国)、イスラエルは高得点で上位。中国、韓国、オーストラリアなどAPAC地域は下位でした。市場の大きさを考えると北米が有望な地域と言えるでしょうか。 まとめられた表を見ると、ほとんどの国が国家戦略の中に代替タンパク開発を組み込み、R&D支援は行っているようですが、規制が厳格な地域では製品がローンチできず、市場開発が出遅れてしまっているのは明らかです。 自国内での展開が厳しいスタートアップは、市場がスピーディに開拓されている地域に進出して、プロダクトをローンチし、改善していく必要がありますね 🤔 【Comparison of Alternative Protein Policies and Regulations in Various Countries】 #145 Comparison and scoring of policies and regulations related to alternative proteins in 10 countries worldwide 😮 According to the article, Singapore, North America (Canada and the United States), and Israel, known as hotspots for food tech, scored high and ranked at the top. APAC area such as China, South Korea, Australia was at the bottom. Considering the market size, North America could be seen as a promising region. Looking at the summarized table, it appears that most countries have incorporated alternative protein development into their national strategies and are providing R&D support. However, in regions with strict regulations, it is clear that products cannot be launched, and market development is delayed. Startups facing difficulties in domestic expansion need to enter regions where markets are being rapidly developed, launch their products, and continue to improve them 🤔 #foodtech #alternativeprotein #regulation #policy #フードテック #代替タンパク https://lnkd.in/gX553xeF
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A lot of #Asian cuisines are vegetarian-based. However, meat consumption is deeply rooted in the culture, especially in Eastern Asia and the SEA area, since meat was an expensive food, and was considered as a symbol of wealth. However, the environment is changing, and with the fastest increase in population, alternative protein is crucial. Here is a great and thorough report from Good Food Institute APAC for alternative protein in the #APAC area! 😎 Focus on industry professionals>> In 2022, the number of #B2B startups launched in APAC surpassed the number of B2C startups for the first time. 🕵️ The eco-system is coming to one piece>> APAC is a great incubation With significant agriculture resources, an advanced bio-based economy, and powerful manufacturing giants. #foodtech #tuesday #thepulseoffood #alternativeproteins #asiapacific #foodtrend #betterfuture
Decoding Demand: The appetite for alternative proteins in Southeast Asia
gfi-apac.org
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Amid recent declines in deals and valuations, the push for sustainable food solutions is accelerating the development of alternative proteins. Takafumi Kuramoto, Head of Growth Strategy at Y&S, explores how Southeast Asian trends mirror global movements and delves into Japan's investment landscape and strategic players in this evolving sector. Find out more at https://lnkd.in/gnyzJrBg #yamadaconsultingandspire #yamadaspire #alternativeprotein #globalgrowth #healthylifestyles #foodtech #SoutheastAsia #strategicinvestors #foodshortages #yamadaspireindonesia #yamadaconsultingandspire #yamadaconsulting #yamadaconsultinggroup #yamadaspireindonesia
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With rapid population growth and increasing urbanization, Southeast Asia faces significant challenges in meeting increasingly complex food demands. Foodtech emerges as an innovative solution to address these challenges while also opening up promising business opportunities.
Amid recent declines in deals and valuations, the push for sustainable food solutions is accelerating the development of alternative proteins. Takafumi Kuramoto, Head of Growth Strategy at Y&S, explores how Southeast Asian trends mirror global movements and delves into Japan's investment landscape and strategic players in this evolving sector. Find out more at https://lnkd.in/gnyzJrBg #yamadaconsultingandspire #yamadaspire #alternativeprotein #globalgrowth #healthylifestyles #foodtech #SoutheastAsia #strategicinvestors #foodshortages #yamadaspireindonesia #yamadaconsultingandspire #yamadaconsulting #yamadaconsultinggroup #yamadaspireindonesia
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🇪🇸🌱 CATALONIA PROMOTES BOOMING ALT-PROTEIN SECTOR TO FOREIGN INVESTORS As Spain’s alternative protein sector expands, Catalonia is hoping to become a centre of innovation for these future foods. A new report by the government’s Catalonia Trade & Investment agency reveals that the autonomous region is home to 112 companies in the sector, which employ 1,031 people and generate €301M in revenue. But it expects the number of businesses working with alternative proteins to “grow exponentially in the coming years”. In what is dubbed as the “first comprehensive analysis of this field” in the region, the state agency claims it ranks 14th on the global list of alternative protein projects receiving foreign direct investment. The report seems to be an effort to attract foreign businesses to Catalonia, with a statement from Bernat Ananos Martinez, co-founder and plant-based meat leader Heura Foods (which is based in Barcelona, the Catalan capital), outlining as much: “Barcelona and Catalonia are the perfect place from which to lead the protein transition.” Among the 112 companies identified by Catalonia Trade and Investment are those that deal exclusively with alternative proteins (like Heura), as well as meat and dairy companies with plant-based product lines. Moreover, there are players specializing in ingredients for taste, aroma and texture enhancements, supplements, and other areas. The report stresses that it’s not just companies that make up the alternative protein ecosystem in Catalonia – it’s also populated by business organisations and associations, technology transfer platforms, incubators, as well as universities and research centres, like Eatable Adventures, Forward Fooding and INNOVACC Clúster català de la carn i la proteïna alternativa. Meanwhile, trade fairs like Alimentaria Barcelona, BIOCULTURA, Hispack, Free From Functional Food Expo, and HOSTELCO also focus on this area. Read the full article here: https://lnkd.in/eXHGJ99h #GreenQueen #altprotein #futurefoods #foodsystems #sustainability #climatechange
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Government support is surging for innovative solutions to reshape our food systems. Japan's $27.7M investment in UMAMI UNITED and IntegriCulture boosts economic growth and food security. The European Innovation Council's €50M commitment focuses on scaling alternative protein production. These investments mark a pivotal step towards a sustainable future. Read more about this groundbreaking support here: https://bit.ly/3HxHjyL #SustainableFood #GovernmentSupport #InnovationForChange #Sustainability #AlternativeProteins #GovernmentFunding
EU to invest $55m in precision fermentation start-ups
just-food.com
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"An infinite source of meat". This idea has been playing on repeat since I heard Jasper say it two weeks ago at the global launch of 'Forged', Vow's cultured quail. It's typical to hear these kind of grandiose ideas in pitch decks, with little proof of concept. But... - Vow are selling 'Forged' in Singapore. - They've won regulatory approval by the forensically meticulous SFA. - Their factories are ramping up production every day. - The cells production *doubles* every 24 hours. - AND it tastes SO GOOD. ...An infinite source of meat. In our work on the future of food, we use a five-point litmus test to test the potential of novel ingredients: 1 - Is it viable and scalable? 2 - Does it reduce GHG emissions per unit as it scales? 3 - Is it nutritiously dense? 4 - Is it delicious, people can't help but eat it? 5 - Does it resolve a cultural tension/ consumer need? In a world where the impact of climate change is making it harder to grow enough food. A growing, ageing, more prosperous population are consuming more. Where ingredients are becoming less diverse and less nutritionally dense... Vow looks like a breath of fresh air, dreaming up new foods, flavours and textures that didn't exist before. 🇸🇬 If you're in Singapore, I highly recommend snapping up the final seats to try Forged, a seven-course omakase, running at Mandala until Saturday https://hubs.ly/Q02rVYTq0 👏 George Peppou, Sarah Separovich, Jasper Veen #futureoffood
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If in Singapore/APAC in May, I highly recommend this conference. From past experience it had some of the most interesting, balanced and diverse perspectives on the panel discussions. It’s also run by the very brilliant Isabelle DECITRE a pioneer founder, investing in some of the most interesting agrifood technologies emerging today, to improve the global food system for all stakeholders. #futurefoodasia #ideasworthsharing #IDCapital #sustainablebusiness #innovation #betterfuture #betterbusiness #investment #startupecosystem #startupfunding
📣 Last days to pick your early bird passes for Future Food Asia 2024, 15-16 May, Singapore 🇸🇬 https://lnkd.in/eK9kZRdE This year is the year of #TheGreatResuffle and we will be shedding light on how it’s reshaping the agrifoodtech vertical. 👀 Get the most comprehensive overview of the agrifoodtech dynamics in Asia-Pacific, all packed in 1.5 days, with lots of networking opportunities, a unique perspective on China, on the evolution of Biomanufacturing and of course the finalists of the Future Food Asia Awards. Joined by our amazing speakers and contributors 🎤 Anup Jagwani and Zaklina Marta Bogdanic from IFC - International Finance Corporation Jing Yu and Poh Li Goh from Cargill Subramani Ramachandrappa from Fermbox Bio Tiffany L. from Star Magnolia Capital Limited Reshmi Rajendran from Roquette Colin Lim from A*STAR - Agency for Science, Technology and Research Ravi Viswanathan from VisVires Capital Supachai Kid Parchariyanon from RISE - Corporate Innovation Powerhouse and other outstanding names to be announced. Check out our last newsletter for a sneak peak on the agenda and discover our first speakers and contributors- https://lnkd.in/eNXDAs7n With the support of Cargill, A*STAR - Agency for Science, Technology and Research, IFC - International Finance Corporation, Bühler Group, Roquette and media partner FoodNavigator Asia, The DairyNews Global, VCearth, and Asia Food & Beverages Report #sustainability #agritech #foodtech
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🌱 Spotlight on Italy's Plant-Based Market! Check out this report, The Hidden Gem of Europe’s Plant-Based Market: The Rise of a New Made in Italy, exploring Italy’s shift toward plant-based innovation. The report dives into: - Trends among younger consumers embracing plant-based diets - A fast-growing out-of-home market - Retail dynamics unique to Italy - Insights on partnerships, regulations, and investment potential
🌍 Ready to explore new markets and boost your growth? 🇮🇹 🌱 Discover Italy’s promising plant-based sector—a unique market where tradition meets innovation! 🚀 We’re thrilled to launch the first edition of our report series, The Hidden Gem of Europe’s Plant-Based Market: The Rise of a New Made in Italy 💚 In this edition, we explore how Italy’s rich culinary heritage is merging with sustainable innovation and plant-based solutions, creating a promising opportunity within Europe’s plant-based movement. 📊 What’s Inside? - Trends: Italy’s younger generations are embracing plant-based diets 🌍 - Out-of-Home Boom: Growth in dining, fast food, and catering 🍲 - Retail & Distribution: Strategies in a uniquely Italian landscape 🛒 - Expert Perspectives: Insights on partnerships, regulations, and investment potential 💼 🗣️ Voices from Industry Leaders A huge thank you to the experts whose insights helped bring this report to life! 🌍💚 Antonio Iannone, Sharon Cittone, Mario Ubiali, Ilenia Buiatti, Simone Pescatore, Roberto Lion, Ambra Mozzi, Valeria Merlo, Filippo Magosso, Inga Jasiuvian, Giuseppe D'Alessandro, Riccardo Bottiroli, Francesca Gallelli, Ilaria B., Matteo Loriente, Marion Höchli, Massimiliano Nogheredo, Maddalena Zanoni, Claudio Pomo, Natasha Linhart, Emanuele Bianconi, Felippe Fontanelli, Caroline Gatti Thank you to the Virtuous Brands supporting this report! Compass Group, Atlante srl, Bun Burgers, FOOD EVOLUTION, Geovita Group, PLANEXT, heaven avena®, Dreamfarm foods, Foreverland Food, Planted, Mr.Root, The Good Food Institute Europe, Essere Animali, MenoPerPiù, TheFoodCons, Edible Planet Ventures, Thimus At Virtuous, we’re committed to equipping companies and advocates in the plant-based sector with the insights needed to succeed in this dynamic market. Download your free copy 👉 https://lnkd.in/dZTUFYSj and discover how Italy is shaping the future of sustainable food! Stay tuned for more editions as we continue exploring key segments and markets worldwide.
Virtuous | Insights First Edition
https://virtuousrevolutionalliance.org
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🌎🌎 Fighting Coffee Issue ☕️☕️ 🌱 Brewing Up a Sustainable Future: Innovations in FoodTech ☕ After attending the 2024 Agri-Food Tech Expo Asia in Singapore, I am brimming with inspiration from the groundbreaking innovations shaping the future of food. One of the conversation resonated with me was the rise of alternative coffee—a revolutionary solution blending sustainability, innovation, and a forward-thinking approach to one of the world’s (also mine) most beloved beverages. The insightful article by Forward Fooding, “Brewing Up a Sustainable Future with Alternative Coffee,” dives into how startups are challenging traditional coffee production methods. These innovators are addressing critical issues like climate change, resource scarcity, and supply chain pressures. https://lnkd.in/g8AjGWeR What struck me most was the potential of alternative coffee to: • Reduce environmental impact by decreasing water and land use compared to traditional coffee farming. • Mitigate risks in coffee supply chains caused by unpredictable climate conditions. • Empower consumers to enjoy their coffee guilt-free while contributing to sustainability goals. Proud to see our friend, Prefer | bean-free coffee, Jake Berber mentioned in the article too. At the expo, I saw firsthand how agritech is transforming the future of food and beverages. From lab-grown produce to AI-driven farming solutions, these advancements are paving the way for a more sustainable and resilient food system. The innovation in alternative coffee is just the beginning of what’s possible when we combine cutting-edge technology with a commitment to sustainability. I’m excited to see how these trends will continue to evolve and create a lasting impact on global food security and sustainability. What innovations in the food and beverage industry inspire you most? Let’s discuss! #Sustainability #AgriFoodTech #FoodInnovation #AlternativeCoffee #FutureOfFood #AgriTech
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GenAI Evangelist, Mentor, Tech-Savvy IT Professional, Product/Project/Program Manager, Entrepreneur, Startup Founder
1wCongrats Mateusz!