🎁 It's wrap season! Here’s what we accomplished at Prefer 🎉 ☕ Brewed up partnerships: Over 50 B2B deals sealed! (Businesses contact [email protected] for more bean-free coffee) 🚀 Launched bean-free coffee 🌍 Conquered five trade shows, shoutout to everyone who stopped by! ♻️ Planet-approved: We reused so many ingredients, we think Earth just winked at us. Here’s to breaking more boundaries in 2024 🙌🏼
Prefer | bean-free coffee
Food and Beverage Services
ensuring your coffee is delicious, affordable, and sustainable.
About us
Prefer makes more affordable and sustainable food & beverages, starting with coffee.
- Website
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https://www.prefer.coffee/
External link for Prefer | bean-free coffee
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- Singapore
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Singapore, SG
Employees at Prefer | bean-free coffee
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Simon Newstead
Backing impact founders. GP of Better Bite Ventures. Let's make this world better 🔸🌱
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Tetiana V.
FMCG Entrepreneur | F&B Sales specialist | SME Advisor
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Ding Jie Tan
Co-Founder & CTO @ Prefer | Singapore's Prince of Fermentation
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Jake Berber
Co-Founder & CEO @ Prefer | bean-free coffee | Forbes 30u30
Updates
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We're #hiring a new Sales Intern in Singapore. Apply today or share this post with your network.
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It’s Friday night and you can’t find a gelato place? Try this. Today’s Bean-free bunch feature 🌟 Aphrodite Waffles & Gelato 🌟 Proudly owned by Lennard, this cosy gelato spot is open till 2am on Fridays and Saturdays. So go enjoy this delectable dessert for your next supper! What you’ll find at Aphrodite Waffles & Gelato is a creamy kopi gelato powered by Prefer’s bean-free coffee concentrate. Get all that nutty and chocolatey flavours that would keep you coming back for more. 📍Aphrodite Waffles & Gelato 106 Desker Rd https://g.co/kgs/K98gd59 Businesses looking for our bean-free coffee concentrate, drop an email to [email protected]
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It’s all smiles at Agri-Food Tech Expo Asia 2024 😋 We’re finally at the end of our trade show stint for the year! Thank you to all who have visited, dropped by or came looking for us, we are extremely appreciative. Of course with Jake's alluring charisma, Prefer put out pretty great pitches. Audience choice indeed. Thank you to Innovate360 and Rethink Events for getting us on stage! We’d also like to thank SPACE-F and Constellar for the smooth flow of events. And lastly, thank you to Alchemy Foodtech for the collaboration at the AFTEA food tasting and networking party. To more trade shows and bean-free coffee 🫡☕️ For any queries, please contact [email protected]
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It’s been 730 days 📆 since Jake and Ding Jie started Prefer! And now, we’re a team of ten, with over fifty B2B partners and still growing. We celebrated with pasta, some bean-free coffee, a cake and a whole lot of fun. 🎂🍝 To our partners who took a chance on something new, our customers who keep coming back for more, and our team who makes the magic happen every day - thank you for being part of our story. Happy 2nd Anniversary Prefer! #Startup #Two
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Behind the glitz, glamour and all that pink 🎀 A team that is often carrying things heavier than themselves. Here’s a sneak peak of team Prefer at trade shows. We’re carrying, building, pulling down and SCREAMING 🥵 Not everything is as sweet as it seems but we’re still going at it and having all the fun. Join us on our last trade show of the year with more bean-free coffee tomorrow at Agri-Food Tech Expo Asia 2024! (Also come watch Jake pitch 🗣️) 📆 19 - 21 November 2024 📍Sands Expo & Convention Centre Level 1, Hall C Change Makers Pavilion, Booth K19-14 #StartUpStruggles
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Wanna join us to make coffee without coffee beans? Click on the link and apply now 👨🏽⚕️👩🏼⚕️👨🏻⚕️👩🏾⚕️ https://lnkd.in/gRpPuYWa
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📚 It’s back to school this week for Mandy Chia and Emelia Chian! After months of hard work from the students at Singapore Management University and Institute of Technical Education, we were blown away by their creativity. Not only did they deliver outstanding presentations and video content, but their dedication to helping us level up our marketing game was truly inspiring. At SMU, we spent time with the students of class G3 working on marketing strategies to engage Gen Zs on Social Media platforms. At ITE, we worked with the students on the Digital Media Entrepreneurship Challenge, to help budding entrepreneurs leverage digital storytelling to market innovative products. The students honed their skills by creating digital stories highlight the unique value of Prefer’s products. We would like to thank Vivien Koh, Ruth Chiang and Ivy Gresia for facilitating and having us down at SMU. Special thanks to the class of G3 for all your hard work and amazing presentations. Also, shout out to Yvonne Kong-Ho for coordinating this entire project with SMUx. Also, big thanks to Mr Jeremy Quah and Kyan Soo for facilitating and having us at ITE College East and the all the students that participated in the Digital Media Entrepreneurship Challenge. Thank you for taking us back in time to school for a week, we had lots of fun! Til’ next time.
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Just two weeks ago, we had the pleasure of a guest shift at MONIN Asia-Pacific booth during FHA HoReCa 2024. Big thanks to Fiona who crafted and created three stunning drinks: Prefer Candie, Prefer Bo Cha and Prefer Melody. They tasted so amazing with Prefer’s bean-free caffeinated cold-brew concentrates. Thank you to Monin and Fiona again for this opportunity and feature, we hope to work with you again soon. Xoxo, Prefer
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Last week we were serving up our oat lattes up, down, left, right, switch it up like Nintendo. ✨ Highlights of our eventful week ✨ We had four days of FHA-HoReCa at Singapore Expo with a guest shift at the MONIN Asia-Pacific, and one day at Flavours of Tomorrow with CapitaLand. On Friday, we got the honour of serving Dr Tan See Leng at A*STAR Singapore Institute of Food and Biotechnology Innovation (SIFBI). Jake Berber on the other hand, went to Korea, wanted to be a K-pop star but ended up with an award from ASEAN-KOREA CENTRE's Startup Innovation Week 🔛🔝🏆 After a whole week of madness, we’re back at it again this week for another three days of fun at Marina Bay Sands Expo & Convention Centre for Singapore Week of Innovation and Technology (SWITCH)’24. Catch us there to learn more about our technology and have a taste of our flavours 💋☕️
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